Autumn marketing conference - data-driven marketing

Event Details

Autumn marketing conference - data-driven marketing

Time: November 2, 2017 from 9am to 4pm
Location: Colchester
Website or Map: https://www.cim.co.uk/eventbo…
Event Type: conference
Organized By: Charlotte Lestienne
Latest Activity: Sep 27

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Event Description

Data-driven marketing is the strategy of using customer information for optimal and targeted media buying and creative messaging… or in plain English, delivering the right message, to the right person, at the right time.
It’s always been a marketing mantra, only today we have our friends Robot, Algorithm, Programmatic, Gamification, VR and AR to help us do this in real-time with creativity and a little bit of digital magic (but beware the GDPR).
This conference will help prepare you to embrace the opportunities automation and data-driven marketing offer and reassure you that, although the machines are coming, they will never replace human intelligence and creativity.

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