Brainfood for Technology Breakfast

Event Details

Brainfood for Technology Breakfast

Time: April 23, 2018 from 8:30am to 10:30pm
Location: The Bradfield Centre 184 Cambridge Science Park Milton Road Cambridge CB4 0GA
Event Type: learning
Organized By: Charlotte Lestienne
Latest Activity: Mar 28

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Event Description

Brainfood for Breakfast: feeding marketers' minds. Join Tony Wilson, expert in strategic marketing, product management and high-value selling, in an informal but informative two hour session (8.30am -10.30am).

23rd April - Session 1: How to make your product/service irresistible?

Uncomfortable truth #1. Nobody wants to buy your stuff. They will only pay money for something that helps their business to work better, or to help them do their job more efficiently or effectively. They especially don’t want to buy your technology. Technology more often than not creates more problems for the customer than it solves.

So what do you need to do, to develop an effective product strategy?

12th June - Session 2: Market strategy for technology businesses.

Uncomfortable truth #2. Even if you get your product/service proposition spot-on, they still won’t buy from you. Unless they are comfortable with the idea of doing business with you. Generally, unless your brand is very strong, your potential customers will perceive risk in doing business with you, especially for the first time.

So what are these perceived-risk barriers, and how do you overcome them?

Session includes networking and breakfast. These events are free but registration is permitted. 

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