On The Edge Digital Birmingham - 30th October

Event Details

On The Edge Digital Birmingham - 30th October

Time: October 30, 2012 all day
Location: Macdonald Burlington, Birmingham
Street: Burlington Arcade, 126 New Street
City/Town: Birmingham
Website or Map: http://www.macdonaldhotels.co…
Event Type: conference
Organized By: Natasha Preocanin
Latest Activity: Sep 25, 2012

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Event Description

On The Edge is NOT another Digital Marketing exhibition where you run a gauntlet of sales people to get to a 15 minute talk by a sponsor. This 1 day, sit down, non-pitch conference has been devised to make the maximum use of your time. Each session delivers key insights and actions from world-class speakers that you can implement immediately. We guarantee you will walk away with the knowledge and tools necessary to develop an effective Digital Marketing Strategy.

 

What you’ll learn:

Walk away with all the knowledge and insights you require to implement an effective digital marketing strategy for your organisation, including:

Digital Content

  • Why is a content strategy now important
  • How can you create one
  • Where should you focus your resource
  • How can you deliver consistently across all channels

SEO / Search

  • Understanding what is new in search and making sure you keep one step ahead of your competitors
  • How to optimise your website and increase your ROI
  • Taking advantage of new channels and techniques to increase lead generation

Video

  • 7 proven steps to building cost effective video marketing in just 90 days
  • How to create content people want to watch in a matter of hours not days
  • Developing a ‘trusted’ video brand with minimal budget

Social Media

  • Developing a social media strategy for your business that guarantees a return on investment
  • We all heard “content is king” – but how do you deliver this to an “on target” audience
  • How does Social Media fit with vital On-line Reputation Management

PPC

  • Why digital matters so much
  • Adwords – the central pillar to any digital marketing campaign
  • The basics, what you need to know to drive success from Google Adwords
  • ROI, ROI, ROI. If it’s not positive then why are we here?

Mobile

  • Discover how internet and mobile innovations are fuelling this new industrial revolution
  • How it challenges marketing theory and practice
  • Look at how ‘data currency’ can be scaled from low to high value

 

The digital experts you will learn from:

  • Rob Thomas, MD, WSI-eMarketing.com Topic: Why Mobile Marketing is growing faster than Social Media
  • John Allard, MD, Video Expression Ltd. Topic: 7 proven steps to building cost effective video marketing in just 90 days
  • Ann Stanley, MD, Annica Digital Solutions Topic: How should companies really use Search?
  • Luke Smith, Commercial Director, Croud Topic: PPC 
  • Annmarie Hanlon, Director, Evonomie Topic: LinkedIn – 25 ways to boost your online profile
  • Grégory Roekens, CTO, Wunderman Topic: Mobile Technology – The Experiential Revolution – why experience is the new holy grail for marketing
  • Gareth Cartman, SEO Consultant, Clever Little Design Topic: When People Outrank Websites: The New Web is You
  • Simon Penson, Founder & MD, Zazzle Media Topic: The changing face of digital marketing and how to capitalise with Content

 

Early-bird tickets are only £95!

Book now: http://ontheedgelive.co.uk/birmingham/why-attend/

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