OgilvyAction’s Global Head of Digital, Hugh Boyle and Head of Social, Matt Gierhart will talk about the many factors that are shaping the new world order in the marketing communications arena. Their presentation will be supported by strategic research and real-life client case studies as to how brands are reappraising their role in the lives of their consumers.
OgilvyAction is the Activation arm of the Ogilvy Network. In recent years OgilvyAction has become one of the most influential shopper marketing agency networks in the world. This has been in no small part a result of their recognition and understanding of how digital technology and social media are empowering today’s consumer like never before and that a new wave of digital revolution is taking place.This new digital revolution is not only shaped by the arrival of further emerging technologies, but by fundamental behavioural shifts regarding their adoption and use.
Digital is now finally becoming ubiquitous in the lives of the consumer and in many respects, their physical and digital lives are becoming assimilated and integrated. This dramatically changes the role of the digital channels deployed by brands and businesses, such that they can no longer only be about ‘advertising’ and interruption, but based much more on the value utility and engagement. Additionally, social media channels have given consumers the most powerful of voices, wherein what a brand chooses to say about itself now has to co-exist alongside what consumer society says about it in the social space.
Cost: £25 for alumni, £30 for guests and £15 for current students
More info and speaker bios available here: