B2B Marketing

I've created this group as a Marketer who has worked primarily in the B2B sectors of Manufacturing/Industrial. There's a lack of resources for Marketers in these sectors as the focus tends to be on B2C.

Location: UK
Members: 112
Latest Activity: Mar 29, 2017

Discussion Forum

Incisive Media/IT Hound - has anyone had experience with them?

We are a US-based IT software company and are significantly expanding our sales and  marketing efforts in the UK.  I received some information from and curious if their programs are an…Continue

Tags: marketing, IT, generation, demand

Started by Alisa Goldschmidt Apr 29, 2013.

Which multi-touch mar-comm strategy have you used for changing customer behaviour, in the B2B environment

With the classic difference being a Decision Making Unit (DMU) rather than an individual's decision in the purchases. Is it important that the behavioural marketing is multi-touch rather than single…Continue

Started by Vishal Desai Apr 24, 2012.

The best way to measure digital marketing efforts 1 Reply

In the interest of drumming up some debate, what are some ways group members measure their digital marketing efforts and how do you keep up with the ever-changing landscape of best practices?

Started by Samantha Horwitz. Last reply by Wayne Coulter Aug 22, 2011.

Comment Wall

Comment by Duncan Robb on July 21, 2010 at 10:58
Just joined the group, been developing my social media skills over the the last 8-9 months and realise I have loads to learn. Be interested to follow discussions on B2B marketing as that's what I'm most involved in as a photographer working for marketing companies and promoting my own business to those who need pictures.
Comment by Stacey Riley on October 10, 2011 at 14:16

Hi Rachael

I agree, there is a limited amount of resources that B2B manufacturing/industrial sectors can use. When I saw this group I thought it would be a great idea to join - my agency tends to focus on these sectors, along with IT resellers and I thought I'd make myself available for those that might need my services :)

Comment by Jon Clements on October 18, 2011 at 9:16

Hello Rachael

What a good idea!

I work with companies in both sectors and there is no reason why marketing communications for them should be any less creative than in the consumer arena. One of the problems, I believe, is that marketers and communicators working in those fields are not always ready and willing to try new approaches and I think we're duty bound to keep refreshing their options.

Comment by James Lonergan on October 24, 2011 at 10:07
Hello Everyone... I would like to introduce myself and agency (LONO Creative) if you need our services please feel free to contact me, alternatively you can check out our shiny new e-brochure...
Comment by Wayne Coulter on October 28, 2011 at 10:45


A construction marketing bod here - specifically construction products.

B2B has in many ways been the poor relation to the glamorous B2C world for a long time, but the challenges are often more complex, and longer term.

Be interested in discussing/swapping ideas.

Comment by Stephen Smyth on November 2, 2011 at 15:11

Hello folks,


I've just joined and am the Marketing Manager for a company operating in the manufacturing supply arena. We are always looking for ways to improve our marketing to employers, who could use an apprentices. Our skill is in finding funding for such training.

Comment by Jodatabubble on December 13, 2011 at 9:53

Hello everyone 

I would like to introduce myself and my company Data Bubble .. Helping you to get more new customer by providing accurate and targeted data for your marketing

Please feel free to view and down load data sheets

- Any questions please do contact me always happy to help 

Jo  T: 0845 076 6302 W: 

Comment by Mike Spencer on January 5, 2012 at 17:56


I run my own Print Management company but as profit margins  have been getting tighter I have been exploring other avenues. It is predicted that within 2 to 3 years, more people will be browsing the Internet on their hand held devices than on their Personal Computers.

Whilst this has aided printing slightly, in regards printing QR Codes on business cards & leaflets, I am looking to get into mobile video advertising, as hand held devices progress (better bandwidth speeds & increased power)

Hence Talking Product Videos - sample below

More videos at

Also feel free to see my Happy New Year video here on this site at this link

Have a great 2012

Comment by Denis Vasiliev on July 5, 2012 at 6:57


Just joined the groop. When exporting goods, which is the best way to find distributors in other country. We tryed trdefairs, direct mail, social web sites. few result. Any ideas?

Thank you!

Comment by Deb Roy on March 16, 2015 at 9:04

Hello! Just joined the group.

Pls help me how to improve online visibility of my business i am doing all of the Online marketing activities share some good & useful Business directories and business profile listing websites where i submit my business details 

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