I've created this group as a Marketer who has worked primarily in the B2B sectors of Manufacturing/Industrial. There's a lack of resources for Marketers in these sectors as the focus tends to be on B2C.
Latest Activity: Mar 29
We are a US-based IT software company and are significantly expanding our sales and marketing efforts in the UK. I received some information from ITHound.com and curious if their programs are an…Continue
Started by Alisa Goldschmidt Apr 29, 2013.
With the classic difference being a Decision Making Unit (DMU) rather than an individual's decision in the purchases. Is it important that the behavioural marketing is multi-touch rather than single…Continue
Started by Vishal Desai Apr 24, 2012.
In the interest of drumming up some debate, what are some ways group members measure their digital marketing efforts and how do you keep up with the ever-changing landscape of best practices?
Started by Samantha Horwitz. Last reply by Wayne Coulter Aug 22, 2011.