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Marco Garito

Emerging trends in marketing

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Emerging trends in marketing

This group has been set up to provide an open space and an open source of data about the latest trends in marketing, namely emarketing, social marketing and mobile

Members: 153
Latest Activity: Feb 10

Mobile, retail and advertising

Major household brands are launching or extending mobile marketing campaigns, according to the report by analyst house Juniper Research - lured to the small screen by the potential for targeted and cost-effective ad campaigns.

"Retailers, merchants and brands are... becoming aware that the mobile device is being personalised more and more and therefore is becoming an opportunity for unique, individual personal marketing programmes," the Mobile Marketing & Retail Strategies report notes.

"The mobile channel offers merchants the opportunity to differentiate from their competition and acquire customers that become loyal."
Juniper cited the example of online supermarket Ocado as a UK brand using an integrated mobile marketing and direct sales approach through its Ocado on the Go iPhone app
Smart posters, while growing faster than mobile coupons and advertising, will remain a comparatively niche market over the next four years - not even exceeding one per cent of the total market by 2014, the analyst added.

Juniper predicts mobile retail opportunities in coupons, smart posters and advertising will collectively create a market worth more than $12bn by 2014 - up from $4.1bn in 2009

Discussion Forum

Marco Garito

Long tail marketing 1 Reply

Started by Marco Garito. Last reply by H.I.Toksoy Jan 17.

Kevin J Parker

Value of Horoscopes

Started by Kevin J Parker Jul. 16, 2009.

Marco Garito

Twitter business model: a word from the people in the know

Started by Marco Garito May. 28, 2009.

Marco Garito

Mobile social network: how to monetize from it. An example

Started by Marco Garito May. 21, 2009.

Marco Garito

Age does matter in mobile marketing

Started by Marco Garito May. 19, 2009.

Marco Garito

Twit to the moon and back

Started by Marco Garito May. 15, 2009.

Marco Garito

Banks join the social network

Started by Marco Garito May. 12, 2009.

Marco Garito

Crawl me a twit

Started by Marco Garito May. 8, 2009.

Comment Wall

Mark lennox Comment by Mark lennox on April 6, 2009 at 8:15pm
Looks like a great group Marco.
dayo abinusawa Comment by dayo abinusawa on January 22, 2010 at 6:47pm
Augmented reality does provide enormous unfore-seen opportunities for the modern marketeer but there are still a few issues inherent - e.g: geo-fencing: which limits use of GPS technology via to a pre-defined geographic area - but overall at-least ground breaking progress is being made.

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Members (153)

Marco Garito Mark lennox Hayley D Coles H.I.Toksoy Michael Perry Kevin J Parker P Manning Kelly Frew Dave Pollard Ellie pendreich David Garrard Diego Colagrosso Susan Corless Zoey Keeble Rambhi Modhvadia Dawn O'Brien Iulia Calota Richard Clark Paul Holmes Nicola Wild Kate Higton Dinesh Kithany Ruben Theva Aigul Umurzakova Justin Halim Effa Emelia Jane Stringer Simeon Lando Jason Edge Simon Lewis
 
 

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