David Merrifield
  • Male
  • Bristol & Somerset
  • United Kingdom
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David Merrifield's Friends

  • Ben Hollom
  • Ian A'Kempis
  • adrian paul barradell
  • lisa kearney

David Merrifield's Groups

 

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Latest Activity

Sean Burke replied to David Merrifield's discussion Can you better this example of poor business writing? in the group Copywriters: WORDS FOR BUSINESS
"Government bodies and councils are notorious for crappy communication. Steeped in a culture of bureaucratic bullshit, where entire departments are run in the passive voice. My personal bug bear is any communication coming from HMRC [shudders]."
Jan 31, 2013
Sean Burke replied to David Merrifield's discussion Is copy the most important element of a communication? Or can we do without it? in the group Copywriters: WORDS FOR BUSINESS
"Excellent post David. I guess it's a case of horses for courses. Both copywriters and designers need to leave their ego at the door from time to time and focus on what works as the best solution to the communication problem. Design and text are…"
Jan 31, 2013
David Merrifield posted a status
"Is it just me or is Littlewoods' decision to use Mylene Klass as brand ambassador a tad risky. See a Littlewoods ad: think M&S). Odd."
Nov 27, 2012
David Merrifield and lisa kearney are now friends
Nov 22, 2011
adrian paul barradell joined David Merrifield's group
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Copywriters: WORDS FOR BUSINESS

A forum for freelance and fulltime copywriters to discuss the wonders of wordage, share good examples of writing and moan about clients who make unfair demands of us
Oct 4, 2011
David Merrifield and adrian paul barradell are now friends
Oct 4, 2011
Robin Whitlock joined David Merrifield's group
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Copywriters: WORDS FOR BUSINESS

A forum for freelance and fulltime copywriters to discuss the wonders of wordage, share good examples of writing and moan about clients who make unfair demands of us
Oct 3, 2011
David Merrifield and Ian A'Kempis are now friends
Sep 30, 2011
David Merrifield commented on Jim O'Connor's blog post How a brand can blow it with clumsy copywriting
"Great post, Jim. And not a truer word spoken. Brands just need to keep their feet on the ground and do what they're supposed to do (ie. sell attractive, good quality stripey shirts in Jonny's case) rather than ram brand values and…"
Sep 6, 2011
David Merrifield was featured
Jul 29, 2011
David Merrifield added a discussion to the group Copywriters: WORDS FOR BUSINESS
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Can you better this example of poor business wiriting?

Here's an idea. Whenever I see an example of poor business writing, I will put in up on this forum, and on my own blog. If you could also do the same, we will gradually generate a 'name and shame' library. In time (perhaps 100 to 200 years), the library will grow to a point where we will have identified all of the worst cases of business writing on the globe, and we will be able to eradicate it from our world, once and for all. (I can dream, can't I?)Today’s masterclass on How To Obscure One’s…See More
Jul 26, 2011
Jim O'Connor joined David Merrifield's group
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Copywriters: WORDS FOR BUSINESS

A forum for freelance and fulltime copywriters to discuss the wonders of wordage, share good examples of writing and moan about clients who make unfair demands of us
Jul 22, 2011
David Merrifield added a discussion to the group Copywriters: WORDS FOR BUSINESS
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Is copy the most important element of a communication? Or can we do without it?

Why do so many designers view copy simply as one element in their design rather than the focal point of the communication? I suspect it is simply a matter of priorities to the average designer. He or she is employed to organise everything and lay it all out so that a brochure, website, poster or advertisement (or whatever other item is beign created) is striking and inviting. Their priority is to create a cohesive whole, and if you work with a good designer, they will hopefully recognise that…See More
Jul 21, 2011
David Merrifield commented on David Merrifield's group Copywriters: WORDS FOR BUSINESS
"Welcome to the writers group. I've been expecting you. What kept you?"
Jul 21, 2011
David Merrifield posted a group
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Copywriters: WORDS FOR BUSINESS

A forum for freelance and fulltime copywriters to discuss the wonders of wordage, share good examples of writing and moan about clients who make unfair demands of us
Jul 21, 2011
David Merrifield updated their profile
Jul 21, 2011

Profile Information

Agency-side or Client-side
Agency-side
Industry:
Advertising/PR Agency, B2B, B2C, Business Services, Consultancy, Media/Publishing
Marketing Disciplines:
Agency Account Management, Brand, Creative & Design, Marketing (mixed)
Career Level
Director
Current or Most Recent Job Title
Chairman
Work Status:
Working Independently
Current or Last Company:
Dutton Merrifield Ltd
Town, City or County within the UK
Bristol

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