"Government bodies and councils are notorious for crappy communication. Steeped in a culture of bureaucratic bullshit, where entire departments are run in the passive voice.
My personal bug bear is any communication coming from HMRC [shudders]."
"Excellent post David.
I guess it's a case of horses for courses. Both copywriters and designers need to leave their ego at the door from time to time and focus on what works as the best solution to the communication problem.
Design and text are…"
"Great post, Jim. And not a truer word spoken. Brands just need to keep their feet on the ground and do what they're supposed to do (ie. sell attractive, good quality stripey shirts in Jonny's case) rather than ram brand values and…"
Here's an idea. Whenever I see an example of poor business writing, I will put in up on this forum, and on my own blog. If you could also do the same, we will gradually generate a 'name and shame' library. In time (perhaps 100 to 200 years), the library will grow to a point where we will have identified all of the worst cases of business writing on the globe, and we will be able to eradicate it from our world, once and for all. (I can dream, can't I?)Today’s masterclass on How To Obscure One’s…See More
Why do so many designers view copy simply as one element in their design rather than the focal point of the communication? I suspect it is simply a matter of priorities to the average designer. He or she is employed to organise everything and lay it all out so that a brochure, website, poster or advertisement (or whatever other item is beign created) is striking and inviting. Their priority is to create a cohesive whole, and if you work with a good designer, they will hopefully recognise that…See More