Di Gates
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Profile Information

Agency-side or Client-side
B2B, B2C, Consultancy, E-Commerce/New Media
Marketing Disciplines:
Agency Account Management, Brand, Creative & Design, Digital/Online Marketing, Marketing (mixed), Mobile Marketing, PR & Communications, Product Marketing/Development, Project Management, Strategy & Planning
Career Level
Current or Most Recent Job Title
Director - Stick Theory
Work Status:
Business Owner
Current or Last Company:
Stick Theory
Town, City or County within the UK
Newcastle upon Tyne

Hello, I'm Di and I run Stick Theory.

Stick Theory helps companies find smarter ways to connect with customers. But it's not an agency. I ran one of those for nearly ten years and wised up. I now simply assemble different teams of creative specialists depending on the needs of each project, and we work collaboratively to develop effective ideas, tools and tactics. 

Di Gates's Blog

Great charity campaign - Look No Hands

It's always good to see charities deliver engaging, personal campaigns, and this wek AbilityNet are doing just that. The Look No Hands! campaign aims to increase awareness of the challenges faced by people who find it difficult to use computers - by encouraging people to make a donation without using their hands. 

They are using multiple channels to facilitate donations, and have even taken over Givey's social donation platform for the…


Posted on May 14, 2013 at 11:52

Is giving good for your brand?

I've been working for the past few months with social donation platform Givey and the projects we've been working on have created some interesting questions around how brands show that they care about the world we live in.

One way big businesses currently show social responsibility is by running workplace giving schemes - enabling their staff to give to charities, and potentially match funding these donations themselves. However,…


Posted on March 5, 2013 at 14:30

Two awesome start-up videos

If any of you are working with start-ups, especially in the tech sector, you'll know the value of a clear but creative video. Here's a couple of really good ones that may give you some inspiration:

Givey - social donation platform that powers good stuff.

Blooie - intelligent chat platform for content-rich websites.


Posted on September 21, 2012 at 16:15

Three Useful Tools for Digital Marketers

I’m always looking out for tools and techniques that will make my marketing more interesting, creative and effective. At any one time I’m generally accepting a new piece of kit into my arsenal having tested it on a few projects; I’m trying out something new, and I’ve got an eye on what I’d like to try next.

I’ve decided to write a regular-ish blog on the tools I’m using or experimenting with, so that you can take a look at any that might interest you.

Used loads:…


Posted on August 9, 2012 at 14:04

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