Hello, I'm Di and I run Stick Theory.
Stick Theory helps companies find smarter ways to connect with customers. But it's not an agency. I ran one of those for nearly ten years and wised up. I now simply assemble different teams of creative specialists depending on the needs of each project, and we work collaboratively to develop effective ideas, tools and tactics.
It's always good to see charities deliver engaging, personal campaigns, and this wek AbilityNet are doing just that. The Look No Hands! campaign aims to increase awareness of the challenges faced by people who find it difficult to use computers - by encouraging people to make a donation without using their hands.
They are using multiple channels to facilitate donations, and have even taken over Givey's social donation platform for the…Continue
Posted on May 14, 2013 at 11:52
I've been working for the past few months with social donation platform Givey and the projects we've been working on have created some interesting questions around how brands show that they care about the world we live in.
One way big businesses currently show social responsibility is by running workplace giving schemes - enabling their staff to give to charities, and potentially match funding these donations themselves. However,…Continue
Posted on March 5, 2013 at 14:30
If any of you are working with start-ups, especially in the tech sector, you'll know the value of a clear but creative video. Here's a couple of really good ones that may give you some inspiration:
Posted on September 21, 2012 at 16:15
I’m always looking out for tools and techniques that will make my marketing more interesting, creative and effective. At any one time I’m generally accepting a new piece of kit into my arsenal having tested it on a few projects; I’m trying out something new, and I’ve got an eye on what I’d like to try next.
I’ve decided to write a regular-ish blog on the tools I’m using or experimenting with, so that you can take a look at any that might interest you.
Posted on August 9, 2012 at 14:04