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Jan Petrovic's Page

Profile Information

Agency-side or Client-side
Agency-side
Industry:
Business Services
Marketing Disciplines:
Digital/Online Marketing
Career Level
CEO / CMO
Current or Most Recent Job Title
owner
Work Status:
Business Owner
Current or Last Company:
Proimpact7.com
Town, City or County within the UK
Old Windsor

Jan Petrovic's Blog

Checkout A/B Test: Checkout Test Which Increased Conversion By 13.39%

What we tested

We tested removing ‘basket’ step in the checkout and instead we created one page checkout. This one page checkout acted as a basket and the checkout at the same time. Visitors were able to remove items, or edit quantity and add promo code.

The checkout part stayed the same, as the point of assurance part in the right hand navigation.

Test background

The client sells downloadable exam software for the IT industry. There…

Continue

Posted on February 29, 2012 at 15:30

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