Jan Petrovic
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Agency-side or Client-side
Business Services
Marketing Disciplines:
Digital/Online Marketing
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Business Owner
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Town, City or County within the UK
Old Windsor

Jan Petrovic's Blog

Checkout A/B Test: Checkout Test Which Increased Conversion By 13.39%

What we tested

We tested removing ‘basket’ step in the checkout and instead we created one page checkout. This one page checkout acted as a basket and the checkout at the same time. Visitors were able to remove items, or edit quantity and add promo code.

The checkout part stayed the same, as the point of assurance part in the right hand navigation.

Test background

The client sells downloadable exam software for the IT industry. There…


Posted on February 29, 2012 at 15:30

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