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John-Paul Paganini
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Online resources for SEO learning...
3 Replies
Started this discussion. Last reply by Simone Castello Mar 8.
John-Paul Paganini's Page
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This is the latest I heard of:
http://www.great-seo.co.uk/
There are also free webinairs (seminars) from google and free seo clubs, just google for them...
Hi Gary,
Many thanks for the recommendations, I shall certainly check them out.
Cheers
JP
John-Paul,
Try http://www.seomoz.org/ for excellent how-to resources.
A good book would be 'The Art Of SEO' from Amazon.
Cheers,
Gary
Hello there, can anyone recommend some good, preferably free online resources on SEO. Im looking for guides, best practices, reporting, implementation, keyword management etc. Thinking offline for a sec, if anyone can recommend a good book on the su…
Exactly. You do, but that's getting deeper into statistics - type1/2 errors, etc. :)
Hi Alec, Thanks for taking the time out to reply. I shall investigate further the area of sampling and confident intervals. Prior to your reply I have been under the impression that you had to apply a statistical test in order to confirm significanc…
Usually the larger the sample size the more confident you are that your test statistic truly reflects the population and decreases your confidence interval (e.g. if 70% of your sample picks a result with a confidence interval of 5% it means you can…
Hi, does anyone in the community know how I can ensure the results I get from running a test between a campaign cell and a test cell are statistically significant. I obviously want to report that any variation between the results for the campaign ce…
Hi Grant,
I am aware of RFV scoring. We had an outside agency segment our email list on an RFV basis and eventually they came up with 7 segments based on attractiveness. We were also in discussion with them about lapse-prediction modelling around t…
Pleasure JP
I presume you know all about RFV scroring?
regards
Hi Grant,
Thank you for taking the time to reply with useful additional metrics. I happened to be speaking to someone today about re-activating dormant customers and running a specific campaign for them. JP.
Hi JP
I would also look at non-engaged email user (never clicks, has never bought) and signed up through site opt in, so limited insight into targeting/use of dynamic content available
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I am doing some preliminary research into retention marketing, specifically email retention and wanted to ask the community what metrics should I be using to successfully measure my efforts. I can think of two - lapsed customers and unsubscribes, ar…
This group has been set up to provide an open space and an open source of data about the latest trends in marketing, namely emarketing, social marketing and mobile
Profile Information
- I am currently:
- Looking for work
- Current/Last Company:
- Ancestry.co.uk
- Current Job Title:
- Product Marketing Manager
- Industry:
- E-Commerce/New Media
- Marketing Type:
- Client-side
- Marketing Discipline:
- Brand, CRM, Digital/Online Marketing, Direct Marketing & CRM, Marketing (mixed), Product Marketing/Development, Project Management, Research & Analysis, Strategy & Planning
- Which County or City do you reside in within the UK
- London
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