Posted on September 8, 2016 at 11:16
How “street furniture” influences consumers to buy
Dan Cresta of Experion Media joins host Kiran Kapur to talk about ‘out of home’ advertising. They discuss ‘ads on the move’, referring to advertisements you see on your daily commutes, including bus and underground escalator adverts. Cresta introduces the term ‘street furniture’…Continue
Posted on August 31, 2016 at 10:16
If you asked someone what marketing was, what would they say?
Charles Nixon, Chairman of Cambridge Marketing College, kicks off season 4 of the Cambridge Marketing Review by suggesting that most people see marketing as the ‘mouth piece’ of the business. As well as publicising the company, marketing needs to be the eyes and ears, listening to what the market wants and planning for the future. The interview turns to the Philosophy of marketing and how this guides business…Continue
Posted on June 14, 2016 at 13:00