Lauren Pettitt
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Lauren Pettitt posted an event
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CIM Marketing Leadership Programme at Cambridge

February 25, 2017 at 9am to February 26, 2017 at 5pm
Introducing the new CIM Level 7 qualification, the Marketing Leadership Programme, which is the highest level CIM marketing qualification available. It is intended for those who have several years experience working in Marketing and who are at a senior level.The first 10 enrollments receive 1 year's annual CIM membership and either their first assessment fee (if enrolling onto one module at a time) or all 3 assessment fees (if enrolling onto the full qualification).This course begins on 25th…See More
Nov 23, 2016
Lauren Pettitt posted a blog post

The Show About Radio Advertising And Marketing Regulations

Listen to the show hereBuying sets of ears…Kiran speaks with Star Radio MD, James Woodward, about the things that make a good radio advertisement and the things to avoid. Consumers want to hear about the…See More
Sep 9, 2016
Lauren Pettitt posted a blog post

Out Of Home Advertising And How To Measure Your Marketing

Listen to the showHow “street furniture” influences consumers to buyDan Cresta of Experion Media joins host Kiran Kapur to talk about ‘out of home’ advertising. They discuss ‘ads on the move’, referring to advertisements you see on your daily commutes, including bus and underground escalator adverts. Cresta introduces the term ‘street furniture’ (posters and billboards you’ll see)…See More
Sep 2, 2016
Lauren Pettitt posted a blog post

Brexit - The Opportunity Audit

As worries and predictions about the effect of Brexit ripple through all available media streams, the reality that emerges for many is that, irrespective of whether you wanted to leave or stay, your business now has to deal with the situation and make it work.Read the full article:…See More
Aug 3, 2016
Lauren Pettitt posted events
Jul 1, 2016
Lauren Pettitt posted a blog post

What is Marketing?, Automation and Cambridge as a Compost Heap

If you asked someone what marketing was, what would they say?Charles Nixon, Chairman of Cambridge Marketing College, kicks off season 4 of the Cambridge Marketing Review by suggesting that most people see marketing as the ‘mouth piece’ of the business. As well as publicising the company, marketing needs to be the eyes and ears, listening to what the market wants and planning for the future. The interview turns to the Philosophy of marketing and how this guides business success. A company needs…See More
Jun 16, 2016
Lauren Pettitt posted blog posts
May 9, 2016
Lauren Pettitt posted a blog post

Cambridge Marketing Review On Air - Season 3, Ep 5 - Pinterest and OnTheEdgeLive

Pinterest is a digital pinboard, and calls itself a ‘digital display board’. Mike Mayzel is Head of Partner Communications at Pinterest, responsible for the many thousands of businesses that use Pinterest. There are 50 billion pins on Pinterest in over 1 billion boards, which is all hand-picked by individuals to pin to their boards. People discover things, save them and then taking action on the pins, for example, seeing a recipe and then using it. In the UK and US 70% of users are women, but,…See More
Apr 4, 2016
Lauren Pettitt posted a blog post

Cambridge Marketing Review On Air - Season 3, Ep 4 - Digital Issues

Tim Elkington, Chief Strategy Officer of the IAB (Internet Advertising Bureau), explains how marketers can reach consumers in the average 3 hours a day that they spend online, and the majority of that is on smartphones not desktops. 80% of UK adults own a smartphone and 40% own a tablet. The average household has 7.4 connected devices. He had some fascinating market research where the person wears a camera that takes a photo every 5 seconds, to see what people are doing. You can see some of…See More
Mar 22, 2016
Lauren Pettitt posted a blog post

Cambridge Marketing Review On Air - Season 3, Ep 3 - Growing a network and Digital case studies

Simon Lewis of the UK Marketing Network explains how he grew a network of 60,000 followers on LinkedIn. He explained that he started the network in 2009, just after the Crash, so realised he needed to do something different. He toured the country in a bus, with in a team of 5, stopping a major cities to do events and then encouraging people to discuss the event afterwards online. Then they found that people wanted full-day conferences, rather than smaller evening events. They then launched…See More
Mar 15, 2016
Lauren Pettitt posted a blog post

Cambridge Marketing Review On Air - Season 3, Ep 2 - Dr Dave Chaffey and Francis Tipper

The Show about Networking and Measuring ContentDoes networking scare you? Would you rather fiddle with your phone than work a room?Francis Tipper of Spoken Word Ltd (http://www.spokenwordltd.co.uk/) had plenty of helpful advice. She argues tht networking should be seen as a marketing tool, as a way to deepen your knowledge about your clients, competitors and customers. She argues nothing beats face to face meeting people. She reassures that you do…See More
Mar 2, 2016
Lauren Pettitt posted events
Feb 25, 2016
Lauren Pettitt posted a blog post

Cambridge Marketing Review On Air - Season 3, Ep 1 - Dr Dave Chaffey

For the show's new season, Kiran Kapur met Dr Dave Chaffey of SMART insights to discuss content in digital marketing. Dr Chaffey  is the author of  5 bestselling books on digital marketing and the CIM recognised him as one of  50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. This is a two part interview, and this week Dr Chaffey explains that businesses are investing more in content marketing. This has lead to increased competition as more content is created, and so…See More
Feb 25, 2016
Lauren Pettitt posted a blog post

Email is an increasing part of the marketer’s armoury.

So, first things first, how do we get our recipients to open our emails? Some experts argue that using a person’s name as the sender, rather than the company name, is preferable. For people that already know us, maybe, but for those who don’t, seeing a name they don’t recognise will immediately make them think ‘spam’ and ‘how has Joe Bloggs got my email address?’The importance of a short subject line is key, ideally so it doesn’t run off the side of the phone screen, unless you’re one of these…See More
Feb 22, 2016
Lauren Pettitt posted an event
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Marketing is Changing and So Should Your Marketing Department - Free Workshop at Cambridge Trinity Center

December 8, 2015 from 9:30am to 11:30am
Who is it for?This workshop is a good introduction for Heads of Marketing departments or HR departments interested in understanding the power of a fully trained marketing department, and the importance of creating a vibrant and participative marketing community.It is also ideal for individuals who want to find out how to update their skills for the future and become a valuable asset to their Marketing team.What does the day include?An overview of the marketing skills needed in today's fast…See More
Nov 30, 2015
Lauren Pettitt posted an event
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Marketing is Changing and So Should Your Marketing Department - Free Workshop at The Institute for Practitioners in Advertising

November 26, 2015 from 8:30am to 10:30am
This workshop is a good introduction for Heads of Marketing departments or HR departments interested in understanding the power of a fully trained marketing department, and the importance of creating a vibrant and participative marketing community.It is also ideal for individuals who want to find out how to update their skills for the future and become a valuable asset to their Marketing team.To know more and Book:…See More
Nov 17, 2015

Profile Information

Industry:
Education/Training
Career Level
Executive
Current or Most Recent Job Title
Marketing Executive
Work Status:
Employed
Current or Last Company:
Cambridge Marketing College
Town, City or County within the UK
Cambridge

Lauren Pettitt's Blog

The Show About Radio Advertising And Marketing Regulations

Listen to the show here

Buying sets of ears…

Kiran speaks with Star Radio MD, James Woodward, about the things that make a good radio advertisement and…

Continue

Posted on September 8, 2016 at 11:16

Out Of Home Advertising And How To Measure Your Marketing

Listen to the show

How “street furniture” influences consumers to buy

Dan Cresta of Experion Media joins host Kiran Kapur to talk about ‘out of home’ advertising. They discuss ‘ads on the move’, referring to advertisements you see on your daily commutes, including bus and underground escalator adverts. Cresta introduces the term ‘street furniture’…

Continue

Posted on August 31, 2016 at 10:16

Brexit - The Opportunity Audit

As worries and predictions about the effect of Brexit ripple through all available media streams, the reality that emerges for many is that, irrespective of whether you wanted to leave or stay, your business now has…

Continue

Posted on August 2, 2016 at 15:24

What is Marketing?, Automation and Cambridge as a Compost Heap

If you asked someone what marketing was, what would they say?

Charles Nixon, Chairman of Cambridge Marketing College, kicks off season 4 of the Cambridge Marketing Review by suggesting that most people see marketing as the ‘mouth piece’ of the business. As well as publicising the company, marketing needs to be the eyes and ears, listening to what the market wants and planning for the future. The interview turns to the Philosophy of marketing and how this guides business…

Continue

Posted on June 14, 2016 at 13:00

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