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Mark Sage
  • Male
  • Northampton
  • United Kingdom
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Profile Information

I am currently:
Employed
Current/Last Company:
Carlson Marketing
Current Job Title:
Loyalty Director
Industry:
Advertising/PR Agency, B2C, DM/Market Research, E-Commerce/New Media, Financial Services, FMCG
Marketing Type:
Agency-side
Marketing Discipline:
CRM, Direct Marketing & CRM, Strategy & Planning
Which County or City do you reside in within the UK
Northampton

My Blog: Sage Words

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Latest Activity

A blog post by Mark Sage was featured
Confused.com has had some interesting advertising over the last few years - and this despite (or possibly because of) a past trend of making their own adverts internally. Their campaign in 2009 featured apparently real users who reviewed the site c…
March 3
Mark Sage added a blog post
Confused.com has had some interesting advertising over the last few years - and this despite (or possibly because of) a past trend of making their own adverts internally. Their campaign in 2009 featured apparently real users who reviewed the site c…
March 3
A blog post by Mark Sage was featured
I remember as a child someone once telling me that you could flatten a coin under a train wheel. Being the ever curious sort, me and my friend tried it out - running down the platform to place the coins on the rail, watching as the train passed over…
February 22
Mark Sage added a blog post
I remember as a child someone once telling me that you could flatten a coin under a train wheel. Being the ever curious sort, me and my friend tried it out - running down the platform to place the coins on the rail, watching as the train passed over…
February 22
Thanks for sharing Marco
February 21
Danielle Giannotti and Mark Sage are now friends
February 17
A blog post by Mark Sage was featured
Alice? Who the [heck] is Alice? More on Alice later, however as the song suggests, what seems established - living next door to her for 24 years - can change - as she leaves in a limo.It's interesting how on a day to day basis things never seem to c…
February 15
Mark Sage added a blog post
Alice? Who the [heck] is Alice? More on Alice later, however as the song suggests, what seems established - living next door to her for 24 years - can change - as she leaves in a limo.It's interesting how on a day to day basis things never seem to c…
February 15
Hi Sarah. Yes you can - the covers can be branded or custom manufactured. Drop paul.sage@neapolis.co.uk a line if you're interested as he's working closely with the importer.
February 11
Just purchased 3 pokens, one for me, one for a client and one for my daughter. Can you order them as branded items? I think they are great!
February 11
A blog post by Mark Sage was featured
Social networks may have made the online world a much more connected experience – allowing us to connect with someone we know (or would like to know) or become a fan of a brand that we want to hear more from - but what about the real world. How doe…
February 8
Mark Sage added a blog post
Social networks may have made the online world a much more connected experience – allowing us to connect with someone we know (or would like to know) or become a fan of a brand that we want to hear more from - but what about the real world. How doe…
February 8
Mark Sage added a blog post
Sometimes it feels like we’ve rewound time back to the 80’s. Whether it’s the Virgin Airlines advert with Frankie Goes to Hollywood theme tune and Our Price record store (remember those) in the background, girls wearing leg warmers or the fact that…
January 25
Dear Duke, You talk about needing a good idea. I found a brilliant one. Just think about HEALTHY chocolate! Can it be possible? I’ve been in bus all my life and I’ve made good success in the conventional industry. The internet fascinates me so I nee…
January 18
A blog post by Mark Sage was featured
There was an interesting article in Wired a few weeks back about why the anticipated sequel to the immensely popular Duke Nukem computer game never quite made it to the stores. In the article it pointed out that normally videogames take two to four…
January 17
Mark Sage added a blog post
There was an interesting article in Wired a few weeks back about why the anticipated sequel to the immensely popular Duke Nukem computer game never quite made it to the stores. In the article it pointed out that normally videogames take two to four…
January 17

Mark Sage's Blog

Mark Sage

By focusing on the reward they're not confused.com

Confused.com has had some interesting advertising over the last few years - and this despite (or possibly because of) a past trend of making their own adverts internally.




Their campaign in 2009 featured apparently

Continue

Posted on March 3, 2010 at 8:15pm —

Mark Sage

Dangerous Marketing (you should do)

I remember as a child someone once telling me that you could flatten a coin under a train wheel. Being the ever curious sort, me and my friend tried it out - running down the platform to place the coins on the rail, watching as the train passed over, grabbing our newly squashed coins with

Continue

Posted on February 22, 2010 at 9:04am —

Mark Sage

Could Tesco be challenged by Alice?

Alice? Who the [heck] is Alice? More on Alice later, however as the song suggests, what seems established - living next door to her for 24 years - can change - as she leaves in a limo.

It's inter

Continue

Posted on February 15, 2010 at 8:14pm —

Mark Sage

Is the Poken mightier than the pen?

Social networks may have made the online world a much more connected experience – allowing us to connect with someone we know (or would like to know) or become a fan of a brand that we want to hear more from - but what about the real world.




How does someone connect with a brand in store, or

Continue

Posted on February 8, 2010 at 9:16am — 2 Comments

Mark Sage

Democratisation of Journey fills me with Glee

Sometimes it feels like we’ve rewound time back to the 80’s. Whether it’s the Virgin Airlines advert with Frankie Goes to Hollywood theme tune and Our Price record store (remember those) in the background, girls wearing leg warme

Continue

Posted on January 24, 2010 at 9:00pm —

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