Mark Sage's Page

With the recent BP Gulf of Mexico oil leak there has been a lot of focus on the interests of shareholders over other stakeholders - with the US successfully putting pressure on the company to forgo paying dividends to shar

Do we purchase from a brand because they have the products we want or do we buy the products because we frequent the brand?

When surveyed, the number one reason for using many brands centres around rational reasons such as convenience - typically location in the case of a retailer and

It seems coalition is the buzzword of the moment, and I'm not just talking about politics.

Nectar and Airmiles have already seen recent competition from Barclaycard Freedom for the multi-merchant loyalty model, but now high street loyalty behemoth Boots has

So Tesco is moving into housebuilding - looking to develop four mini-villages in the South East, having already constructed flats next to stores in Clapham and Kensington.

Discussed in a recent news article in t

CRM is going Social. But isn't Social CRM just CRM done across social networks?

[pause] [wait for the flames]

The answer if you listen to the promoters of S-CRM is (quite vehemently) no, Social CRM is not a channel. It is not about using social networks to execute standard CR