Mark Sage
  • Male
  • Northampton
  • United Kingdom
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Profile Information

Agency-side or Client-side
Agency-side
Industry:
Advertising/PR Agency, B2C, DM/Market Research, E-Commerce/New Media, Financial Services, FMCG
Marketing Disciplines:
CRM, Direct Marketing & CRM, Strategy & Planning
Current or Most Recent Job Title
Loyalty Director
Work Status:
Employed
Current or Last Company:
Carlson Marketing
Town, City or County within the UK
Northampton

My Blog: Sage Words

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Latest Activity

A blog post by Mark Sage was featured

Soap.com washes away points based loyalty

Sometimes it's good to remember that loyalty marketing doesn't necessarily mean points marketing. Whilst points provide a great way of letting customers track their progress over time and link multiple purchases into a continuous journey, they are not the only way to execute a loyalty programme.Within a loyalty programme, what we're…See More
Jun 13, 2011
Mark Sage posted a blog post

Soap.com washes away points based loyalty

Sometimes it's good to remember that loyalty marketing doesn't necessarily mean points marketing. Whilst points provide a great way of letting customers track their progress over time and link multiple purchases into a continuous journey, they are not the only way to execute a loyalty programme.Within a loyalty programme, what we're…See More
Jun 13, 2011
A blog post by Mark Sage was featured

Forget your competitors - focus on your customers

"Today, you're no longer trying to keep up with the competition... you're trying to keep up with your customers!"This was a recent tweet by Mari Smith (@marismith) on a comment by Bryan Eisenberg (…See More
Apr 18, 2011
Mark Sage posted a blog post

Forget your competitors - focus on your customers

"Today, you're no longer trying to keep up with the competition... you're trying to keep up with your customers!"This was a recent tweet by Mari Smith (@marismith) on a comment by Bryan Eisenberg (…See More
Apr 18, 2011
Neelima Roga commented on Mark Sage's blog post Facebook credits - a lesson for retail
"Thanks for sharing this greatful info about facebook."
Apr 6, 2011
A blog post by Mark Sage was featured

Facebook credits - a lesson for retail

Facebook credits are starting to gather pace, with the deadline set for July 1st for Facebook games to use them exclusively. To support these a number of features have been created to allow developers to integrate this new currency into their games.What's interesting is how Facebook and the gaming community are designing and using these features and what lessons real-world retailers (and payment providers) can learn.Buy with…See More
Mar 7, 2011
Mark Sage posted a blog post

Facebook credits - a lesson for retail

Facebook credits are starting to gather pace, with the deadline set for July 1st for Facebook games to use them exclusively. To support these a number of features have been created to allow developers to integrate this new currency into their games.What's interesting is how Facebook and the gaming community are designing and using these features and what lessons real-world retailers (and payment providers) can learn.Buy with…See More
Mar 7, 2011
A blog post by Mark Sage was featured

Aligning shareholders and customers - is it possible?

With the recent BP Gulf of Mexico oil leak there has been a lot of focus on the interests of shareholders over other stakeholders - with the US successfully putting pressure on the company to forgo paying dividends to shareholders until the current situation is resolved.Whilst this was probably a wise decision, it does demonstrate how removed shareholders can be from the day to day running of a business and…See More
Jun 22, 2010
Mark Sage posted a blog post

Aligning shareholders and customers - is it possible?

With the recent BP Gulf of Mexico oil leak there has been a lot of focus on the interests of shareholders over other stakeholders - with the US successfully putting pressure on the company to forgo paying dividends to shareholders until the current situation is resolved.Whilst this was probably a wise decision, it does demonstrate how removed shareholders can be from the day to day running of a business and…See More
Jun 22, 2010
A blog post by Mark Sage was featured

Is Google about to pull a Kansas City Shuffle on Murdoch?

Do we purchase from a brand because they have the products we want or do we buy the products because we frequent the brand?When surveyed, the number one reason for using many brands centres around rational reasons such as convenience - typically location in the case of a retailer and price. However, if all brands are in the same location and stock the same kinds of product at the same prices, then what drives loyalty between one brand or another?Well this is probably a question many TV…See More
Jun 7, 2010
Mark Sage posted a blog post

Is Google about to pull a Kansas City Shuffle on Murdoch?

Do we purchase from a brand because they have the products we want or do we buy the products because we frequent the brand?When surveyed, the number one reason for using many brands centres around rational reasons such as convenience - typically location in the case of a retailer and price. However, if all brands are in the same location and stock the same kinds of product at the same prices, then what drives loyalty between one brand or another?Well this is probably a question many TV…See More
Jun 7, 2010
A blog post by Mark Sage was featured

Boots to generate value from customer relationships

It seems coalition is the buzzword of the moment, and I'm not just talking about politics.Nectar and Airmiles have already seen recent competition from Barclaycard Freedom for the multi-merchant loyalty model, but now high street loyalty behemoth Boots has announced their intention to open up their Advantage card to other partners.Although most Boots…See More
May 25, 2010
Mark Sage posted a blog post

Boots to generate value from customer relationships

It seems coalition is the buzzword of the moment, and I'm not just talking about politics.Nectar and Airmiles have already seen recent competition from Barclaycard Freedom for the multi-merchant loyalty model, but now high street loyalty behemoth Boots has announced their intention to open up their Advantage card to other partners.Although most Boots…See More
May 25, 2010
A blog post by Mark Sage was featured

Tesco says "Good day number Six (or 7, 8, 9...)"

So Tesco is moving into housebuilding - looking to develop four mini-villages in the South East, having already constructed flats next to stores in Clapham and Kensington.Discussed in a recent news article in the Grocer, it talked of how Tesco is looking to diversify beyond retail. However I'm gonna go out on a limb here and suggest that these developments might just include one or two shops and I'm betting they…See More
May 10, 2010
mafia princess and Mark Sage are now friends
May 10, 2010
Mark Sage posted a blog post

Tesco says "Good day number Six (or 7, 8, 9...)"

So Tesco is moving into housebuilding - looking to develop four mini-villages in the South East, having already constructed flats next to stores in Clapham and Kensington.Discussed in a recent news article in the Grocer, it talked of how Tesco is looking to diversify beyond retail. However I'm gonna go out on a limb here and suggest that these developments might just include one or two shops and I'm betting they…See More
May 3, 2010

Mark Sage's Blog

Soap.com washes away points based loyalty

Sometimes it's good to remember that loyalty marketing doesn't necessarily mean points marketing. Whilst points provide a great way of letting customers track their progress over time and link multiple purchases into a continuous journey, they are not the only way to execute a loyalty programme.



Within a… Continue

Posted on June 13, 2011 at 10:30

Forget your competitors - focus on your customers

"Today, you're no longer trying to keep up with the competition... you're trying to keep up with your customers!"

This was a recent tweet by Mari Smith (@marismith) on a comment by Bryan…

Continue

Posted on April 18, 2011 at 14:30

Facebook credits - a lesson for retail

Facebookcredits Facebook credits are starting to gather pace, with the deadline set for July 1st for Facebook games to use them exclusively. To support these a number of features have been created to allow developers to integrate this new currency into their games.

What's interesting is how Facebook and the gaming community are designing and using these features and what lessons real-world retailers (and payment providers) can…

Continue

Posted on March 7, 2011 at 13:42 — 1 Comment

Aligning shareholders and customers - is it possible?

canyon.jpg

With the recent BP Gulf of Mexico oil leak there has been a lot of focus on the interests of shareholders over other stakeholders - with the US successfully putting pressure on the company to forgo paying dividends to shareholders until the current situation is resolved.



Whilst this was probably a wise decision, it does demonstrate how removed shareholders can be from…

Continue

Posted on June 21, 2010 at 19:20

Is Google about to pull a Kansas City Shuffle on Murdoch?

cupballs.JPG

Do we purchase from a brand because they have the products we want or do we buy the products because we frequent the brand?



When surveyed, the number one reason for using many brands centres around rational reasons such as convenience - typically location in the case of a retailer and price. However, if all brands are in the same location and stock the same kinds of product at the same prices, then what drives loyalty between one brand or…

Continue

Posted on June 6, 2010 at 17:39

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