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Mark Sage
  • Male
  • Northampton
  • United Kingdom
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Profile Information

I am currently:
Employed
Current/Last Company:
Carlson Marketing
Current Job Title:
Loyalty Director
Industry:
Advertising/PR Agency, B2C, DM/Market Research, E-Commerce/New Media, Financial Services, FMCG
Marketing Type:
Agency-side
Marketing Discipline:
CRM, Direct Marketing & CRM, Strategy & Planning
Which County or City do you reside in within the UK
Northampton

My Blog: Sage Words

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Latest Activity

A blog post by Mark Sage was featured
With the recent BP Gulf of Mexico oil leak there has been a lot of focus on the interests of shareholders over other stakeholders - with the US successfully putting pressure on the company to forgo paying dividends to shareholders until the current…
June 22
Mark Sage added a blog post
With the recent BP Gulf of Mexico oil leak there has been a lot of focus on the interests of shareholders over other stakeholders - with the US successfully putting pressure on the company to forgo paying dividends to shareholders until the current…
June 22
A blog post by Mark Sage was featured
Do we purchase from a brand because they have the products we want or do we buy the products because we frequent the brand? When surveyed, the number one reason for using many brands centres around rational reasons such as convenience - typically…
June 7
Mark Sage added a blog post
Do we purchase from a brand because they have the products we want or do we buy the products because we frequent the brand? When surveyed, the number one reason for using many brands centres around rational reasons such as convenience - typically…
June 7
A blog post by Mark Sage was featured
It seems coalition is the buzzword of the moment, and I'm not just talking about politics. Nectar and Airmiles have already seen recent competition from Barclaycard Freedom for the multi-merchant loyalty model, but now high street loyalty behemoth…
May 25
Mark Sage added a blog post
It seems coalition is the buzzword of the moment, and I'm not just talking about politics. Nectar and Airmiles have already seen recent competition from Barclaycard Freedom for the multi-merchant loyalty model, but now high street loyalty behemoth…
May 25
A blog post by Mark Sage was featured
So Tesco is moving into housebuilding - looking to develop four mini-villages in the South East, having already constructed flats next to stores in Clapham and Kensington. Discussed in a recent news article in the Grocer, it talked of how Tesco is…
May 10
mafia princess and Mark Sage are now friends
May 10
Mark Sage added a blog post
So Tesco is moving into housebuilding - looking to develop four mini-villages in the South East, having already constructed flats next to stores in Clapham and Kensington. Discussed in a recent news article in the Grocer, it talked of how Tesco is…
May 3
A blog post by Mark Sage was featured
CRM is going Social. But isn't Social CRM just CRM done across social networks? [pause] [wait for the flames] The answer if you listen to the promoters of S-CRM is (quite vehemently) no, Social CRM is not a channel. It is not about using social ne…
April 12
Mark Sage added a blog post
CRM is going Social. But isn't Social CRM just CRM done across social networks? [pause] [wait for the flames] The answer if you listen to the promoters of S-CRM is (quite vehemently) no, Social CRM is not a channel. It is not about using social ne…
April 12
Mark Sage added a blog post
The TV advertising has launched. The programme collateral has been dispatched. The biggest new loyalty programme launch in the UK for the last few years is out of the gates. However, what are the chances of it making it over the first few hurdles a…
March 29
A blog post by Mark Sage was featured
People love a mystery. Authors like Ian Rankin or Lisa Gardner are masters at it - keeping the reader guessing till the end about who did it or how. In the business world, Apple are undoubtedly leaders at the guessing game - managing to build up a…
March 24
Mark Sage added a blog post
People love a mystery. Authors like Ian Rankin or Lisa Gardner are masters at it - keeping the reader guessing till the end about who did it or how. In the business world, Apple are undoubtedly leaders at the guessing game - managing to build up a…
March 24
A blog post by Mark Sage was featured
Ever since the first e-commerce site was launched there has been a perceived battle of online and offline retail. Online retail with it's apparent advantages of economies of scale, the ability to focus on the niche and the low start-up costs. Offl…
March 15
Mark Sage added a blog post
Ever since the first e-commerce site was launched there has been a perceived battle of online and offline retail. Online retail with it's apparent advantages of economies of scale, the ability to focus on the niche and the low start-up costs. Offl…
March 15

Mark Sage's Blog

Mark Sage

Aligning shareholders and customers - is it possible?

canyon.jpg


With the recent BP Gulf of Mexico oil leak there has been a lot of focus on the interests of shareholders over other stakeholders - with the US successfully putting pressure on the company to forgo paying dividends to shar

Continue

Posted on June 21, 2010 at 7:20pm —

Mark Sage

Is Google about to pull a Kansas City Shuffle on Murdoch?

cupballs.JPG


Do we purchase from a brand because they have the products we want or do we buy the products because we frequent the brand?




When surveyed, the number one reason for using many brands centres around rational reasons such as convenience - typically location in the case of a retailer and

Continue

Posted on June 6, 2010 at 5:39pm —

Mark Sage

Boots to generate value from customer relationships

advantage_card.jpg


It seems coalition is the buzzword of the moment, and I'm not just talking about politics.




Nectar and Airmiles have already seen recent competition from Barclaycard Freedom for the multi-merchant loyalty model, but now high street loyalty behemoth Boots has

Continue

Posted on May 23, 2010 at 8:05pm —

Mark Sage

Tesco says "Good day number Six (or 7, 8, 9...)"

tescovillage.jpg

So Tesco is moving into housebuilding - looking to develop four mini-villages in the South East, having already constructed flats next to stores in Clapham and Kensington.




Discussed in a recent news article in t

Continue

Posted on May 3, 2010 at 9:17pm —

Mark Sage

Social CRM - evolution or revolution?

smallstamps.jpg

CRM is going Social. But isn't Social CRM just CRM done across social networks?




[pause] [wait for the flames]




The answer if you listen to the promoters of S-CRM is (quite vehemently) no, Social CRM is not a channel. It is not about using social networks to execute standard CR

Continue

Posted on April 12, 2010 at 11:01am —

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