Stephanie Yates
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Agency-side or Client-side
B2B, DM/Market Research, Events/Conferences, IT, Media/Publishing, Professional Services, Technology/Consumer Electronics
Marketing Disciplines:
Brand, Creative & Design, Digital/Online Marketing, Events & Conferences
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Current or Most Recent Job Title
Marketing & PR Manager
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Current or Last Company:
Town, City or County within the UK

Stephanie Yates's Blog

Prevent making any potential Olympic marketing mistakes

If you are tempted to use the London Olympic Games as a hook for upcoming email marketing campaigns then I recommend treading very carefully.

For the lucky sponsors it will bring great kudos, a revenue stream, maximum exposure and unlimited opportunities.

But a small number of others will wish to seize this opportunity to maximize the benefit for their own business. These people should be very cautious and tread carefully, as the rules and guidelines around any Olympic…


Posted on April 13, 2012 at 16:07

What is the EU Data Protection Regulation?

In late January 2012, a draft text of the European Union’s new Data Protection Regulation (a wider overhaul of the 1995 Data Protection Directive) was published. The draft is going to be debated and discussed by the European Parliament and by the Council on Ministers, and any changes to the draft regulation could take up to 4 years to come into play.



Posted on February 10, 2012 at 12:36

The death of internal email?

Imagine someone said there are to be no more internal emails sent. Ever.

Fortunately this only applies to one company, Atos. This technology giant is one of the first to impose a ban on internal emails to be brought in by 2014.  It seems radical and unimaginable at first. But take a minute to think…


Posted on February 7, 2012 at 13:30

How to celebrate with an email

Recently I celebrated my birthday and I received a flurry of texts, tweets and Facebook posts wishing me well, as well as a few real cards through the letterbox! I also got some emails from brands and businesses I’d subscribed to, who had cleverly used the data they hold about me to get in on the birthday fun.

I was offered free wine and discounts at …


Posted on January 25, 2012 at 15:00

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