Tariq Khwaja
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Profile Information

Agency-side or Client-side
Advertising/PR Agency, B2B, Business Services, IT, Public Sector
Marketing Disciplines:
Brand, Digital/Online Marketing, Marketing (mixed), PR & Communications
Career Level
Current or Most Recent Job Title
Managing Director
Work Status:
Current or Last Company:
TK Associates UK Ltd
Town, City or County within the UK
Walton on Thames, Surrey

Tariq Khwaja

I run a boutique communications/PR agency called TK Associates.  My job is to help organisations boost their reputation, influence people and increase sales through brilliant communications. Easy to say, sometimes harder to do.

I deliver communications strategy, message development, media relations, crisis communications, social media advice, copywriting and web site creation/improvement.

I work across all fields but have particular experience in the property, technology, energy, regeneration and public sectors.

For more about me, see my LinkedIn profile at: http://www.linkedin.com/in/tkhwaja 

Follow me on Twitter: https://twitter.com/TariqKhwaja 

Or visit www.tk-associates.com 

Tariq Khwaja's Blog

How to build a great brand - part 2

By Tariq Khwaja:

My last post looked at what makes a great brand, ways you can get a handle on your current brand and identify what's important to your customers and other stakeholders such as potential employees and partners.  

This is an important first step. But having done this, how can you go on to strengthen your brand profile? 

Behave yourself

Firstly, I believe it's important that organisations recognise…


Posted on January 31, 2014 at 9:10

How to build a great brand - part 1

By Tariq Khwaja:

In fundamental terms, an effective brand is one which makes an organisation - or person - appealing to its customers and other stakeholders. 

great brand, in my view, is one which makes you irresistible.

Different brand elements are important to different companies – depending largely on what’s important to their customers. Innovation may be central for some, for example. Creativity, corporate citizenship or…


Posted on January 30, 2014 at 12:30

How to win an argument - using the power of three

By Tariq Khwaja, TK Associates:

I’ve just read a fascinating article by Steve Martin of Influence at Work – the ‘science behind business success’ people. It summarises a research exercise addressing the matter of, when trying to persuade people of the merits of a product or argument, how many reasons you should give.

It’s no surprise the study found you can give too few reasons and make…


Posted on January 29, 2014 at 16:15

B2B marketing tips - what makes buyers tick

By Tariq Khwaja:

Great insight into how European business buyers think and behave is revealed by the 2013 Buyersphere study, which probed 500 purchasers of significant business items (worth £20k - £78m each) in the UK, France and Germany.

For anyone in B2B marketing it’s worth looking at the research in full, but here are the findings I think are most significant – or…


Posted on September 20, 2013 at 9:37

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