JB: If you’d asked me this question 25 years ago when I was working in the UK in the pharmaceutical industry, I would’ve said there was a distinct cultural approach to how we marketed products…Continue
Added by Ardi Kolah on August 8, 2013 at 17:30 — No Comments
The Government has just published the responses to its consultation on the shake-up of the intellectual property (IP) system, particularly with respect to the protection of unregistered and registered design rights that date back to the eighteenth and nineteenth centuries.…Continue
Added by Ardi Kolah on February 1, 2013 at 23:51 — No Comments
This holds true irrespective whether it’s for advertising, sponsorship, events management, sales promotions, licensing, merchandising, web design, hospitality, public relations or digital marketing.
And whether you find yourself…Continue
Added by Ardi Kolah on January 28, 2013 at 0:16 — No Comments
What is in a brand? It is a lot more than a clever logo. A brand is about what people associate with your name or logo.
Remember Ratners the Jewellers? At its height Ratners ruled the high street jewellery market. They offered gold and diamonds at a price most people could afford. Though you might need an electron microscope to see the diamond, a solitaire diamond ring would cost less than a week’s wages.
Gerald Ratner had it all. The Ratner brand was associated with affordable…Continue
Added by Bev Garside on April 25, 2012 at 9:43 — No Comments
We all want to get something for our money – and that’s true when it comes to investing in social media. With LinkedIn, the business-to-business network, you can have an account for free but there is the opportunity to get an account with more features. Is it worth paying just under £200 a year for such an account? Mark Saxby quizzes Martin Broadhurst to find out, in today’s…Continue
It’s nice to report we’ve achieved our very first ‘global first’ – a unique conference iPad app scoped, developed, built and published on iTunes in just a working day by tkgb.co.uk! The TKGB designed and developed app was created in a workshop session at the prestigious Social Media in a Corporate Context conference in Amsterdam…Continue
Added by David Noble on May 16, 2011 at 16:42 — No Comments