All Blog Posts Tagged 'a' (7)

"What customers buy shows proof of what they believe" says top business development guru Lena Robinson

Yesterday I had a wonderful lunch at my club Bafta in Piccadilly with a great friend of mine, Lena Robinson.

Lena is one of the most gifted business development professionals I’ve ever worked with when we were together at WPP and she now runs an incredible business development powerhouse for agency…

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Added by Ardi Kolah on May 15, 2014 at 11:48 — No Comments

James Bruno, SVP International of cloud computing giant Vocus is interviewed by Ardi Kolah about the future of marketing

AK: What marketing trends have you seen on both sides of the Atlantic?

JB: If you’d asked me this question 25 years ago when I was working in the UK in the pharmaceutical industry, I would’ve said there was a distinct cultural approach to how we marketed products…

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Added by Ardi Kolah on August 8, 2013 at 17:30 — No Comments

Design rights unlikely to be protected by criminal law in IP shake up

The Government has just published the responses to its consultation on the shake-up of the intellectual property (IP) system, particularly with respect to the protection of unregistered and registered design rights that date back to the eighteenth and nineteenth centuries.…

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Added by Ardi Kolah on February 1, 2013 at 23:51 — No Comments

How to create a successful marketing services agreement

The heart of a successful agency relationship is a workable agreement.

This holds true irrespective whether it’s for advertising, sponsorship, events management, sales promotions, licensing, merchandising, web design, hospitality, public relations or digital marketing.

And whether you find yourself…

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Added by Ardi Kolah on January 28, 2013 at 0:16 — No Comments

What is in a brand?

What is in a brand? It is a lot more than a clever logo. A brand is about what people associate with your name or logo.

Remember Ratners the Jewellers? At its height Ratners ruled the high street jewellery market. They offered gold and diamonds at a price most people could afford. Though you might need an electron microscope to see the diamond, a solitaire diamond ring would cost less than a week’s wages.

Gerald Ratner had it all. The Ratner brand was associated with affordable…

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Added by Bev Garside on April 25, 2012 at 9:43 — No Comments

Is it worth having a paid-for LinkedIn account?

We all want to get something for our money – and that’s true when it comes to investing in social media. With LinkedIn, the business-to-business network, you can have an account for free but there is the opportunity to get an account with more features. Is it worth paying just under £200 a year for such an account? Mark Saxby quizzes Martin Broadhurst to find out, in today’s…

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Added by Mark Saxby on February 27, 2012 at 11:30 — 10 Comments

App built in a day at leading European social media conference

It’s nice to report we’ve achieved our very first ‘global first’ – a unique conference iPad app scoped, developed, built and published on iTunes in just a working day by tkgb.co.uk! The TKGB designed and developed app was created in a workshop session at the prestigious Social Media in a Corporate Context conference in Amsterdam…

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Added by David Noble on May 16, 2011 at 16:42 — No Comments

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