All Blog Posts Tagged 'marketing' (378)

NZ Pork under fire as critics claim latest marketing campaign is sexist

A pretty unknown brand in the UK has suddenly been pushed into the spot light, but not for anything good. They have recently launched the marketing campaign; Mum's Night Off and received a back-lash on social media for their apparent sexism.

NZ Pork have released a video alongside a recipe website which can be viewed in both 'Blokes mode' or 'Mums mode'. Not a good start…

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Added by Jane Sherwood on February 18, 2015 at 16:31 — No Comments

“There’s a beast and we all feed it” sings Vauxhall’s marketing campaign

As a way of introducing the new Vauxhall Corsa and its latest gizmo’s, the DOOH campaign launches across major cities; although this one comes with a marketing twist.

From today, whenever the temperature drops below 5°C, the creative - planned by Posterscope and Carat - will switch to highlight the new Corsa’s weather-related product features, such as the heated windscreen, the heated seats and the heated steering…

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Added by UK Marketing Network on February 16, 2015 at 16:30 — No Comments

Your best brand storyteller? Ask the expert!

Your business might be telling an exciting, captivating and helpful story… but is the right person telling it?

Successful companies already know that people buy people.  In my experience, professional buyers seeking product and service solutions will look at the people providing it and make subjective decisions based on how assured they are by the specialism and specialist knowledge they exhibit.

Specialist knowledge comes from an in-depth understanding…

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Added by Rene Power on February 4, 2015 at 21:46 — No Comments

This is what the future of Digital looks like (neat infographic)

Yes, we're now well into 2015, but that doesn't stop marketers second guessing what the year ahead holds for us in the land of all things Digital.

So, to break down all the hot gossip Squared Online have created this neat infographic (pictured below) from a recent Digital Marketing Show. 

What it all looks like 

Results underpin the Digital future encompassing an increase in people working for small businesses, more investment in 'people'…

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Added by UK Marketing Network on February 4, 2015 at 9:30 — No Comments

Mobile set to dominate 2015 as well

Mobile continues to grow and grow without showing any signs of slowing down.

It dominated 2014 - Google announced it was now a mobile first company meaning anything they produce, is designed and built to work on mobile first and then desktop second.

The smartphone has become such an integral part of our everyday lives that we can't bare to be without it, and as it's use and functions go up, our love and obsession with it only increases. 

It is believed that we are soon…

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Added by Jake Jeffries on February 3, 2015 at 11:30 — No Comments

5 Marketing Fails To Make You Feel Better

If you’re a Marketer and have royally stuffed up this week, you’ll want to read this - it’ll cheer you up.

Sometimes it’s tricky to communicate....

1. WTF?

Perhaps when that person in the office doesn't spot the defunct acronym, this happens:  …

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Added by UK Marketing Network on January 30, 2015 at 10:00 — No Comments

Marketing Academy Calling On Leaders To Nominate Top Talent For The 2015 Scholarship Programme

Nominations now open for 30 ambitious hopefuls from the world of Marketing, Advertising and Communications to train for accelerated career success.

The Marketing Academy, a voluntary non-profit organisation which gives rising stars in marketing the skills to become the industry’s future leaders, is excited to announce that the 2015 nominations for its flagship Scholarship Programme are now open.

Potential Scholars need to be nominated, so…

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Added by UK Marketing Network on January 29, 2015 at 18:00 — No Comments

Snapchat launches advertising space – so, whose next?

What it’s all about....

The US mobile app Snapchat has entered commercial territory with the latest addition of Snapchat Discover.  We see ten media content bodies sign up to the launch, the likes of which are Cosmopolitan, National Geographic and Yahoo!

This means that now you can access written articles alongside your timed selfie. What…

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Added by UK Marketing Network on January 29, 2015 at 10:30 — No Comments

An Internet Minute: 2013 vs 2014

Remember that lovely infographic that flooded the internet in 2013, if you're a marketer you can't have missed it. The infographic illustrated what exactly happened on the internet in 1 minute. Interesting stuff eh??

Lucky for us, TechSpartan have created a new version which shows just how much changed in one year. Unsurprisingly there is even more going on in 1 minute, seems we just can't get enough of the world wide web.…

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Added by UK Marketing Network on January 8, 2015 at 11:23 — No Comments

Consumers will spend over £42bn this Christmas - are you prepared?

Wether you like it or not, the festive period is upon us.

Along with the endless parties, flowing drinks, annoying relatives and unfortunate turkeys - this is a really good chance to get those tills full with some festive cash.

"Consumers will spend over £42bn this Christmas, of which 13 per cent will be spent online." according to a new report…

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Added by Jake Jeffries on November 27, 2014 at 10:59 — No Comments

Creative and technology agency, Jumpstart Interactive receives Commendation in top national marketing awards

Horsham-based creative and technology agency Jumpstart Interactive (Jumpstart) has received a Commendation in The Drum Network Awards. Competing against household brand names and major agencies, Jumpstart was runner-up in the highly-competitive category: ‘Social Media Campaign/Strategy of the Year’. The Commendation is for the agency’s work on the hugely successful “Share a Pie” Facebook app that it created for Sussex-based pie maker Higgidy in March…

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Added by Emma Smith on November 26, 2014 at 12:52 — No Comments

What Monty The Penguin Teachers Online Retailers About Agile Marketing

Agile marketing means being able to respond rapidly to changes. When it comes to online retailers, responding quickly to changes in the market, for example competitor price drops, is a crucial component of success. Never more so than during the busy Christmas shopping period.

agile marketing for retailers

Similar to the concept of newsjacking, by carefully monitoring your competitors and industry, you’ll spot trends, gain insights and will know what’s causing a stir and creating buzz. This…

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Added by Shell Robshaw-Bryan on November 25, 2014 at 12:21 — No Comments

Why we don’t understand our own behaviour

Neuromarketing is based on the idea that you shouldn’t just ask customers what they think, but find out how they truly feel. But why should you look into subconscious processes?

While it feels like you know what you like and want and could probably tell me, there are plenty of factors that have an influence on your everyday decision-making that you don’t even notice. Often, this influence results in something called ‘cognitive biases’, or little things we perceive or…

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Added by Duncan Smith on November 21, 2014 at 12:13 — No Comments

“Instant death” to prospect-driven DM as a result of forthcoming EU General Data Protection Regulation

The stark warning by market research agency fast.Map is contained in its Annual Marketing-GAP Tracker Report, published today.

Marketers consistently under-estimate the level of consumer concern regarding the use of their contact…

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Added by Ardi Kolah on November 14, 2014 at 10:43 — No Comments

Read what your customers really want from you - is it a surprise?

There is nothing more rewarding and satisfying as having a happy loyal customer for your business - but how can we make our customers happy and loyal?

By giving them exactly what they want

A recent global study conducted by SAP reveals that customers want to be able to communicate with business and brands by SMS as it’s quick and convenient.

81% stated that they prefer to communicate with their brands via SMS than mobile…

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Added by Jake Jeffries on November 11, 2014 at 12:07 — 1 Comment

The Triple M plan - your Mobile and Media Marketing strategy

If you can harness the power of the mighty mobile and social media then you and your business could be onto a real winner.

The mobile phone has changed. It is no longer just a form of communication – it now let’s you take photos, play games, listen to music, buy music, check your bank balance, browse the web, update your social media etc. etc. the list goes on and on. This incredible little device gives you the world at your fingertips in a device that is no bigger than the hand that…

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Added by Jake Jeffries on September 17, 2014 at 9:11 — No Comments

The Winning Sales Pitch: 5 Pillars of Telemarketing Calls

The Winning Sales Pitch: 5 Pillars of Telemarketing Calls

They say that the best sales people are born, not made. That may be true, but that doesn’t mean telemarketers cannot go from regular conversationalists to expert merchants. With the right knowledge and tools, there’s always room for skill improvement and…

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Added by Belinda Summers on August 21, 2014 at 19:01 — No Comments

Timing is everything - does the early bird FORGET about the worm?

Content is obviously key. However one of the main factors that is always overlooked is timing particularly when it comes to mobile marketing.

Unlike emails which can sit in inbox folders for hours even days before being opened, text messages are usually opened instantly - in…

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Added by Jake Jeffries on August 18, 2014 at 13:30 — No Comments

Online Marketing Tools That Help to Grow Your Business

You’ve spent plenty of time working on your marketing channels, tweaking your website, and creating a killer content marketing strategy. The puzzle pieces are all in place, but you need tools that help you take your business to the next level. Online marketing tools help you keep your campaigns going strong, track the effectiveness of your marketing channels, and help you work smarter, not harder, as you grow your business.…

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Added by Kinga Hulewicz on August 16, 2014 at 14:16 — No Comments

ROI of Social Media Marketing: Knowing What to Measure

ROI of Social Media Marketing - Knowing What to Measure

We see a lot of businesses that spend a considerable amount of time and resources on social media despite being unable to create a rule of ROI measurement. Are they taking a leap of faith?

Being on Facebook, Twitter, LinkedIn and other social networks…

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Added by Belinda Summers on August 6, 2014 at 19:00 — No Comments

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