It’s not just the small, relatively unknown brands with limited budget and access to the international market that make the fatal "translation" mistake, just peruse over the images below to see what I mean.
You’re looking to get your brand; your product; your message out into the international landscape. It’s a simple process of just “getting it out there”, right? Simply use the same brand colours, images, product, message, channels etc. as you would in the UK, right?…Continue
Added by Natasha Preocanin on March 6, 2014 at 11:00 — No Comments
The advent of big data is allowing companies to deploy smart marketing campaigns aimed at smaller and smaller segments, profiling all of us against analytical technologies that are driving messaging from the macro to the micro.
By tapping into large sources of data, smart…Continue
Added by Charles David Laidlaw on March 6, 2014 at 9:43 — No Comments
Oh, the Oscars. Professionals from the film industry get their egos boosted (like they needed it), we get to see celebrities’ fake smiles when they lose, and brands get to expose their products to millions of viewers around the world. Everybody wins! Since Oscar night is the showbiz …Continue
Added by Mike Riches on March 5, 2014 at 14:59 — No Comments
There’s huge scope to generate wondrous, never dreamed of response; but ignore a few simple guidelines and mobile can be the most damaging venture of your career.
So here are The Seven Deadly Sins of Mobile Marketing..…
Added by Jake Jeffries on March 5, 2014 at 9:27 — No Comments
Since recruitment advertising began all I have ever seen is text adverts for jobs. There was an obvious upgrade when print went online but since then nothing has really changed.
I have never been a recruitment consultant, but I have worked in various recruitment companies where I heard time and time again, “they just aren't right for the role”.
When I looked at the adverts it was very clear why this was the…Continue
Added by Gareth Saunders on March 3, 2014 at 13:03 — No Comments
This is the first of three blogs which examine how ‘time’ impacts selling opportunities. The findings below are based on analysis of website traffic and conversion data over a 5 year period*.
Please note that ‘conversion’ refers to a website visitor who requested contact and ‘qualification’ refers to conversions qualified through needs analysis and BANT.…Continue
Added by Elesha Bentley on March 3, 2014 at 11:31 — No Comments
Remember when disgruntled United Airlines passenger David Carroll took the airline to task via YouTube when his beloved guitar was broken in transit? His catchy musical retort to being denied compensation, ‘…Continue
Added by Ross Furlong on March 3, 2014 at 10:21 — No Comments
Last week we went along to the Digital Females event, sponsored by OnlyMarketingJobs.com, to network with some fellow marketers and listen to a couple of fantastic presentations from Bridget Randolf and Kayleigh Angus.
Here's a little synopsis for those of you that couldn't make it.
Social Media Marketing
Kayleigh Angus told us some pretty…Continue
Added by Jane Sherwood on February 28, 2014 at 15:00 — No Comments
There are many forms of online digital advertising and pay – per – click (PPC) is one of them.
Did you know that using PPC advertising you can quickly make your website visible in search engines which can start driving traffic? Just take a look at this infographic on how pay-per-click ads are taking over Google results.
The marketplace is…Continue
Added by Jenny Earp on February 26, 2014 at 11:56 — No Comments
The emphasis on digital marketing has affected investment in other channels. So have we lost sight of the benefits that ‘live’ human interaction can bring to B2B sales?
The rise in digital marketing seems set to continue. Its speed of delivery, measurability and low entry cost make digital an attractive tool for any Marketing Manager.
Chart I* shows advertising spend for major channels during the period 2000-2013. While…
Added by Graham Smith on February 25, 2014 at 10:41 — No Comments
So you have great client data, a neat email template and a killer subject line. Your email is sent, opened and... your content is mind-numbingly BORING so your email is now RIP!
5 As for happier endings and better results!…Continue
Added by Elesha Bentley on February 24, 2014 at 14:00 — No Comments
Competition for visibility on the search engines is fierce, particularly as knowledge of the purchase power of content such as blogs grows widespread. To set this in some context, blogs were found to be the third-most influential digital resource (31%) when making overall purchases, coming…Continue
Added by Ross Furlong on February 19, 2014 at 12:47 — No Comments
Companies stand or fall on the authenticity of their brands, with brand value an integral element in corporate and marketing strategy.
The same is true of countries, particularly in a global economy: a pertinent observation ahead of Scotland’s independence referendum later…Continue
Valentines Day - a day to celebrate your love... or another brilliant excuse to theme your marketing. There are some obvious industries that can benefit from themed marketing and then some you would not expect. Here are some great examples of how NOT to use Valentines day in your ads:
Not sure how Hooters thought they were onto a winner with their 'No Ring? Give her Wings!'…Continue
Added by Jane Sherwood on February 14, 2014 at 13:30 — No Comments
Social media is not just about keeping in touch with friends or posting photos of your lunch, it’s business – big business.
However, having a profile on every social media platform can become time consuming. So which one is best for you to invest your time in? Well, this arguably depends on what type of business you have.
LinkedIn positions itself as the largest professional network – it’s a serious place to hang out!
Pinterest seems to appeal to the designers,…Continue
Added by Jake Jeffries on February 14, 2014 at 12:34 — No Comments
So, The Seattle Seahawks thrashed the Denver Broncos at the NFL Super Bowl in New Jersey last night. Big deal. Seen one touchdown? Seen them all. Rather, we were on the edge of our seats, waiting to see which brand would win the coveted ‘most talked about tweet’ accolade.
Added by Ross Furlong on February 12, 2014 at 9:58 — No Comments
Looking for new and novel angles to market your restaurant…Continue
Added by Shell Robshaw-Bryan on February 11, 2014 at 12:56 — No Comments
Every day we make decisions. No matter how big or small, the influences on our decisions are the same. The psychology around the decision making process has constructed many marketing frameworks - here's the 6 powers of persuasion.
By understanding and analysing the 6 key factors people consider when they make decisions to buy (or not to buy) you can shape your telemarketing plan to maximise sales.…
Added by Graham Smith on February 11, 2014 at 11:00 — No Comments
When embarking on a content strategy for business with ideas firing on all cylinders, it can be tempting to start creating content immediately. Yet for content to succeed at driving targeted prospects your way and converting them into ready-warned leads, it is essential to prepare a…Continue
Added by Ross Furlong on February 10, 2014 at 9:42 — No Comments
The Sochi Winter Olympics will be remembered as being the event that put LGBT rights on the global political agenda. What role are brands playing in putting the spotlight on this issue?
Whilst the political stance of Putin’s Russia regarding LGBT (lesbian, gay, bisexual and transgender) rights has been widely reported for some months, it is only in the past week that we have seen a wider movement by some local and global brands to highlight the issue of gay rights.