All Blog Posts Tagged 'marketing' (327)

Drones, connected things and ethics

Charlie Laidlaw is a director of David Gray PR and a partner in Laidlaw Westmacott.

Google has just announced that it is buying a company that manufactures high-altitude solar drones capable of flying for years and designed to beam down wireless signals.

The idea is that the drones will help to connect people in poorer parts of the world and provide a…

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Added by Charles David Laidlaw on April 16, 2014 at 15:47 — No Comments

Power your content SEO strategy across owned, earned and paid media

Keeping up with Google’s frequent algorithm changes is a constant issue for anyone working in SEO, or content for that matter.

It’s all good news for the search user, as the evolution of semantic search promises improved results. Any business aiming to increase their rankings (and who…

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Added by Ross Furlong on April 14, 2014 at 8:41 — No Comments

How video marketing impacts on sales and beyond

Online video now makes up an increasingly chunky slice of the overall brand marketing pie. Last year, Brafton reported that 64% of marketers said that video content would “dominate” their…

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Added by Ross Furlong on April 9, 2014 at 13:30 — No Comments

Looking at the new social media platforms

Facebook and Twitter are the established players in social media but there are some new kids on the block which have them looking over their shoulders.

Snapchat is an app which allows you to send photos and videos to your friends that they can only see for a maximum of ten seconds. A very simple idea and app that Facebook attempted to purchase for 3 billion dollars back in November 2013. Google then offered 4 billion dollars. Both were declined.

Facebook was more successful…

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Added by Jake Jeffries on April 9, 2014 at 10:17 — No Comments

#WhichBlueRU: Top Class Social Media from the Boat Race Sponsors

London UKThe Boat Race is undeniably one of the poshest sporting events, certainly in the UK and probably around the world. The amount of tradition surrounding the race is incredible and the whole event is a great reminder of our cultural and sporting past. Although sometimes criticised for being elitist it continues to capture the imagination of…

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Added by Mike Riches on April 7, 2014 at 14:27 — No Comments

What’s on: design, branding and digital

We give you the heads up on the hottest events in April from the creative industry.

Some are free, some are under a tenner, and others are just that little bit more expensive…

1) The Devil’s Cabinet

Date & Time: 10th April,…

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Added by Anneka roberts on April 4, 2014 at 13:16 — No Comments

Do’s and don’ts for successful brand guidelines

How many brands do you suppose there are in the world? Some have found worldwide fame and others have fallen by the wayside. Do you ever wonder, therefore, what makes a successful brand? Want to know the secret of brand success? Ok, just lean a little closer, we don't want everyone to hear do we? A little closer still... it’s you.

That's right. You are the person who knows more about your company than anyone else. You know what makes your company…

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Added by Zoe Maolmhaadhog on April 4, 2014 at 10:30 — No Comments

Does culture matter?

This was a point I addressed to the 5th World Communication Forum in Davos a couple of weeks' ago.

According to American anthropologists Clyde Kluckhohn and Alfred Kroeber,…

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Added by Ardi Kolah on April 4, 2014 at 9:36 — No Comments

The art of getting retweeted

Content marketing conjures up ideas of branded video, thought-provoking blogs and educational white papers or webinars. Yet every piece of messaging put out by your company counts towards your content strategy, no matter how brief. Do you consider the humble tweet an important piece of…

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Added by Ross Furlong on April 2, 2014 at 11:04 — No Comments

Is marketing to what's in mens trousers the answer?

The stereotypical man has changed and so has the way we market to them. The ‘metrosexual’ male has given brands and businesses more reason to think about how they market and who their target audience actually is.

54% of married men carry out the shopping duties for the household (Defy Media).

50% of millennial men considering shopping as a form of entertainment and something to enjoy with their friends (Urban Land Institute).

So how can you attract the eye and hold the…

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Added by Jake Jeffries on March 31, 2014 at 9:54 — No Comments

5 April Fools Day Marketing Campaigns That Will Never Be Made

Here are five April fools day marketing campaigns that we would love to see, but probably never will:

NIKE Confirms Groundbreaking 5 Year Spacesuit Partnership With…

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Added by Mike Riches on March 28, 2014 at 17:57 — No Comments

Crisis communications and the search for MH370

Charlie Laidlaw is a director of David Gray PR and a partner in Laidlaw Westmacott.

The search for MH370 continues, with possible debris spotted in the water, but with factual information either patchy or non-existent.

It has become the Marie Celeste of the 21st century – a modern mystery of horrific proportions, with 239 passengers and crew…

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Added by Charles David Laidlaw on March 27, 2014 at 8:39 — No Comments

How to acquire potential customers via your business blog

Each pair of eyeballs drawn to your blog has the potential to convert to a valuable customer. Many businesses are already reaping the benefits of investing in a corporate blog. In fact, B2B marketers who blog generate 67% more leads than those that do not (Source: …

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Added by Ross Furlong on March 24, 2014 at 10:02 — No Comments

#NoMakeupSelfie: how social trends can turn into clever marketing

CFUK

In the past few days, women have been posting makeup free selfies to their social networks, all for cancer awareness. The idea is that women post their au naturel shots and nominate other female friends to do the same.

Where the idea came from

Most people assume Cancer Research UK orchestrated the campaign, but yesterday…

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Added by Anneka roberts on March 20, 2014 at 16:34 — No Comments

3 lessons in branded content from The Lego Movie

If you haven’t heard the buzz around The Lego Movie, you must be living on a remote island. While many were quick to criticise the film as a thinly veiled 90-minute product integration exercise, the cinema-going public quickly proved them wrong. The film is a bonafide hit, grossing $69…

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Added by Ross Furlong on March 19, 2014 at 9:27 — No Comments

Why Marketing is Like Making Friends

Happy Karen suggests some guiding principles in marketinga nd making friends.........

I am blessed to have beautiful, wonderful and loyal friends. Friends who make my life richer just by being there and being them. Friendship is an important part of my personal life. Friendship is also an important part of my professional life – I help people make friends too.

I am also a great believer in the simple things in life. Sometimes it’s difficult…

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Added by Happy Creative Ltd on March 17, 2014 at 15:27 — No Comments

Mother’s Day Marketing Ideas For Restaurants

 

 

Mother’s Day is one of a handful of days in each year when demand for restaurant tables is almost guaranteed and goes through the roof, but just because demand is high on this day, it doesn’t mean that you can afford to simply sit back and wait for the bookings to flood in.

Mothering Sunday 2014

With more competition in the restaurant sector, your competitors will be doing all they can to ensure they grab the lions share of bookings, so if…

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Added by Shell Robshaw-Bryan on March 17, 2014 at 12:21 — No Comments

Learn how this shop received a 93% rise in website traffic

Mainline Menswear is a fashion retailer that opened in 2002, launching their website in 2004.

It was 2007 when they really started to find their feet on the big world wide web. Starting with 6 members of staff and a dozen fashion labels they now boast over 70 big names in fashion and employ over 40 staff across 2 sites along with their own custom built warehouse delivering world-wide.

The growth via the site has made them one of…

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Added by Jake Jeffries on March 17, 2014 at 11:03 — No Comments

Sony Z2 Outsmarts Samsung S5 With Clever Marketing

THIS IS NOT A HANDSET REVIEW OR A COMPARISON OF HARDWARE SPECS. THIS IS A MARKETING CASE STUDY.

I make no attempt to cover up the fact that i’m a bit of a technology geek which manifests itself in my love of mobile phones.

For me my phone isn’t just a device to make calls, send text messages or browse the internet on. My phone is a big deal and I tend to get obsessive when it comes to researching hardware. As a result, I know every meaningful spec and when it’s…

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Added by Shell Robshaw-Bryan on March 12, 2014 at 20:30 — No Comments

5 reasons to use infographics for marketing

We truly are living in an ‘information age’. The internet is saturated with statistics, news, surveys, graphs, images and video. Having such a wealth of data at our fingertips undoubtedly has significant benefits. When we want to pinpoint a specific fact or figure, we often need do little…

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Added by Ross Furlong on March 12, 2014 at 10:37 — No Comments

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