As all marketers know, exhibiting at events is a costly marketing strategy that can be difficult to gain positive ROI. But the staid days of tables and chairs, and sales men pitching to people from all angles is a thing of the past, as the event trends of 2015 show, it’s no longer about selling, it’s about…Continue
Added by David Walker on July 29, 2015 at 9:01 — No Comments
Your marketing campaigns whether it be email or mobile, will only be as good as your data.
So what’s the best way to collect your customers’ data?
With so many different ways to be in contact with your customers these days it would be wrong to assume that only one way is best. It always depends on your type of business and clientele.
The meteoric rise of online and social media has posed many different…Continue
Added by Jake Jeffries on July 16, 2015 at 8:20 — No Comments
Added by UK Marketing Network on July 10, 2015 at 13:05 — No Comments
London is capped as ‘most exciting’ city in the world for technology as UK-based FinTech companies raise a staggering £1.5bn in VC funding for the first 6 months of 2015, according to research from …Continue
Added by UK Marketing Network on July 6, 2015 at 15:00 — No Comments
With news that the European Data Protection Law is set to change over the next two years, many Marketers are concerned about what these changes are going to mean to…Continue
Added by David Walker on June 24, 2015 at 9:57 — No Comments
Turning your website traffic or social media following into sales or leads is something that keeps many business owners and marketers up at night.
In boardrooms from Brighton to Bangkok businesses are trying to think of ways they can make the most of this mobile revolution we are experiencing.
One way I certainly think that businesses can do this is through the power of a keyword...
A keyword allows a customer to text you, to opt-in on your mobile marketing schemes, news…Continue
Added by Jake Jeffries on June 22, 2015 at 10:37 — No Comments
With Fathers Day fast approaching I have decided to reveal your little secret... You love your Mum more than your Dad - don't you?
However don’t be ashamed it appears that the whole world seems to share your view, it seems that all those bad unfunny jokes they have told over the years have come back to haunt them.
Consumers spend 3 times (75%) more on Mum’s than Dad’s …Continue
Added by Jake Jeffries on June 17, 2015 at 10:08 — No Comments
Data is the bread and butter of the marketing industry.
It’s always been used to create targeted campaigns that can be measured, and give businesses real value of money when it comes to getting success.
But with the increase of social platforms and analytics tools such as google…Continue
Added by David Walker on June 11, 2015 at 9:16 — No Comments
With event season in full swing many businesses can feel overwhelmed at the prospect of new and existing clients finally getting a preview of what it is that you do and how you do it.
When so much communication is now done online, it’s no surprise that selling…Continue
We all know that the world has well and truly gone mobile, companies have re-structured their business models and marketing efforts to account for this amazing little device that has almost become a part of our hands.
Flight Quotes have certainly realised this, and SMS marketing has helped them grow and develop their business into a well-oiled successful mobile machine.
Flight Quotes offer great deals on first class and business class flights with all the major airlines and…Continue
Added by Jake Jeffries on May 15, 2015 at 12:49 — No Comments
Here’s the second in our series of content marketing graphics which attempt to demonstrate the power of Content Marketing through visual metaphor. Here we see Sir Bradley powering his content hub with high quality blogs, leading to a growing audience and competition bashing results. …
Added by Ross Furlong on April 21, 2015 at 15:14 — No Comments
We’re over a quarter of the way through 2015 already (crikey), and as time flies so do our strategic marketing goals, lead generation targets and department budgets as well.
But when it comes to that all-important quarterly review, are you ready to smash the socks off your planned vs…Continue
Added by Katherine Boyce on April 14, 2015 at 10:00 — No Comments
We recently asked our group what they would be doing if they weren't in marketing and thoroughly enjoyed reading the results!…Continue
Added by UK Marketing Network on April 8, 2015 at 15:00 — No Comments
Well for any business no matter what the sector or size, the message is clear - keep the costs low and the profit margins high and maybe one day you will be sipping Champagne on your village sized yacht in the South of France.
However once you have your amazing product or service it’s often telling the world about how great it is which proves the hardest…Continue
Added by Jake Jeffries on March 18, 2015 at 12:07 — No Comments
A pretty unknown brand in the UK has suddenly been pushed into the spot light, but not for anything good. They have recently launched the marketing campaign; Mum's Night Off and received a back-lash on social media for their apparent sexism.
NZ Pork have released a video alongside a recipe website which can be viewed in both 'Blokes mode' or 'Mums mode'. Not a good start…Continue
Added by Jane Sherwood on February 18, 2015 at 16:31 — No Comments
As a way of introducing the new Vauxhall Corsa and its latest gizmo’s, the DOOH campaign launches across major cities; although this one comes with a marketing twist.
From today, whenever the temperature drops below 5°C, the creative - planned by Posterscope and Carat - will switch to highlight the new Corsa’s weather-related product features, such as the heated windscreen, the heated seats and the heated steering…Continue
Added by UK Marketing Network on February 16, 2015 at 16:30 — No Comments
Successful companies already know that people buy people. In my experience, professional buyers seeking product and service solutions will look at the people providing it and make subjective decisions based on how assured they are by the specialism and specialist knowledge they exhibit.
Specialist knowledge comes from an in-depth understanding…Continue
Added by Rene Power on February 4, 2015 at 21:46 — No Comments
Yes, we're now well into 2015, but that doesn't stop marketers second guessing what the year ahead holds for us in the land of all things Digital.
So, to break down all the hot gossip Squared Online have created this neat infographic (pictured below) from a recent Digital Marketing Show.
What it all looks like
Results underpin the Digital future encompassing an increase in people working for small businesses, more investment in 'people'…Continue
Added by UK Marketing Network on February 4, 2015 at 9:30 — No Comments
Mobile continues to grow and grow without showing any signs of slowing down.
It dominated 2014 - Google announced it was now a mobile first company meaning anything they produce, is designed and built to work on mobile first and then desktop second.
The smartphone has become such an integral part of our everyday lives that we can't bare to be without it, and as it's use and functions go up, our love and obsession with it only increases.
It is believed that we are soon…Continue
Added by Jake Jeffries on February 3, 2015 at 11:30 — No Comments
If you’re a Marketer and have royally stuffed up this week, you’ll want to read this - it’ll cheer you up.
Sometimes it’s tricky to communicate....
Perhaps when that person in the office doesn't spot the defunct acronym, this happens: …Continue
Added by UK Marketing Network on January 30, 2015 at 10:00 — No Comments