With event season in full swing many businesses can feel overwhelmed at the prospect of new and existing clients finally getting a preview of what it is that you do and how you do it.
When so much communication is now done online, it’s no surprise that selling…Continue
We all know that the world has well and truly gone mobile, companies have re-structured their business models and marketing efforts to account for this amazing little device that has almost become a part of our hands.
Flight Quotes have certainly realised this, and SMS marketing has helped them grow and develop their business into a well-oiled successful mobile machine.
Flight Quotes offer great deals on first class and business class flights with all the major airlines and…Continue
Added by Jake Jeffries on May 15, 2015 at 12:49 — No Comments
Here’s the second in our series of content marketing graphics which attempt to demonstrate the power of Content Marketing through visual metaphor. Here we see Sir Bradley powering his content hub with high quality blogs, leading to a growing audience and competition bashing results. …
Added by Ross Furlong on April 21, 2015 at 15:14 — No Comments
We’re over a quarter of the way through 2015 already (crikey), and as time flies so do our strategic marketing goals, lead generation targets and department budgets as well.
But when it comes to that all-important quarterly review, are you ready to smash the socks off your planned vs…Continue
Added by Katherine Boyce on April 14, 2015 at 10:00 — No Comments
We recently asked our group what they would be doing if they weren't in marketing and thoroughly enjoyed reading the results!…Continue
Added by UK Marketing Network on April 8, 2015 at 15:00 — No Comments
Well for any business no matter what the sector or size, the message is clear - keep the costs low and the profit margins high and maybe one day you will be sipping Champagne on your village sized yacht in the South of France.
However once you have your amazing product or service it’s often telling the world about how great it is which proves the hardest…Continue
Added by Jake Jeffries on March 18, 2015 at 12:07 — No Comments
A pretty unknown brand in the UK has suddenly been pushed into the spot light, but not for anything good. They have recently launched the marketing campaign; Mum's Night Off and received a back-lash on social media for their apparent sexism.
NZ Pork have released a video alongside a recipe website which can be viewed in both 'Blokes mode' or 'Mums mode'. Not a good start…Continue
Added by Jane Sherwood on February 18, 2015 at 16:31 — No Comments
As a way of introducing the new Vauxhall Corsa and its latest gizmo’s, the DOOH campaign launches across major cities; although this one comes with a marketing twist.
From today, whenever the temperature drops below 5°C, the creative - planned by Posterscope and Carat - will switch to highlight the new Corsa’s weather-related product features, such as the heated windscreen, the heated seats and the heated steering…Continue
Added by UK Marketing Network on February 16, 2015 at 16:30 — No Comments
Successful companies already know that people buy people. In my experience, professional buyers seeking product and service solutions will look at the people providing it and make subjective decisions based on how assured they are by the specialism and specialist knowledge they exhibit.
Specialist knowledge comes from an in-depth understanding…Continue
Added by Rene Power on February 4, 2015 at 21:46 — No Comments
Yes, we're now well into 2015, but that doesn't stop marketers second guessing what the year ahead holds for us in the land of all things Digital.
So, to break down all the hot gossip Squared Online have created this neat infographic (pictured below) from a recent Digital Marketing Show.
What it all looks like
Results underpin the Digital future encompassing an increase in people working for small businesses, more investment in 'people'…Continue
Added by UK Marketing Network on February 4, 2015 at 9:30 — No Comments
Mobile continues to grow and grow without showing any signs of slowing down.
It dominated 2014 - Google announced it was now a mobile first company meaning anything they produce, is designed and built to work on mobile first and then desktop second.
The smartphone has become such an integral part of our everyday lives that we can't bare to be without it, and as it's use and functions go up, our love and obsession with it only increases.
It is believed that we are soon…Continue
Added by Jake Jeffries on February 3, 2015 at 11:30 — No Comments
If you’re a Marketer and have royally stuffed up this week, you’ll want to read this - it’ll cheer you up.
Sometimes it’s tricky to communicate....
Perhaps when that person in the office doesn't spot the defunct acronym, this happens: …Continue
Added by UK Marketing Network on January 30, 2015 at 10:00 — No Comments
The Marketing Academy, a voluntary non-profit organisation which gives rising stars in marketing the skills to become the industry’s future leaders, is excited to announce that the 2015 nominations for its flagship Scholarship Programme are now open.
Potential Scholars need to be nominated, so…Continue
Added by UK Marketing Network on January 29, 2015 at 18:00 — No Comments
What it’s all about....
The US mobile app Snapchat has entered commercial territory with the latest addition of Snapchat Discover. We see ten media content bodies sign up to the launch, the likes of which are Cosmopolitan, National Geographic and Yahoo!
This means that now you can access written articles alongside your timed selfie. What…Continue
Added by UK Marketing Network on January 29, 2015 at 10:30 — No Comments
Remember that lovely infographic that flooded the internet in 2013, if you're a marketer you can't have missed it. The infographic illustrated what exactly happened on the internet in 1 minute. Interesting stuff eh??
Lucky for us, TechSpartan have created a new version which shows just how much changed in one year. Unsurprisingly there is even more going on in 1 minute, seems we just can't get enough of the world wide web.…Continue
Added by UK Marketing Network on January 8, 2015 at 11:23 — No Comments
Wether you like it or not, the festive period is upon us.
Along with the endless parties, flowing drinks, annoying relatives and unfortunate turkeys - this is a really good chance to get those tills full with some festive cash.
"Consumers will spend over £42bn this Christmas, of which 13 per cent will be spent online." according to a new report…Continue
Added by Jake Jeffries on November 27, 2014 at 10:59 — No Comments
Horsham-based creative and technology agency Jumpstart Interactive (Jumpstart) has received a Commendation in The Drum Network Awards. Competing against household brand names and major agencies, Jumpstart was runner-up in the highly-competitive category: ‘Social Media Campaign/Strategy of the Year’. The Commendation is for the agency’s work on the hugely successful “Share a Pie” Facebook app that it created for Sussex-based pie maker Higgidy in March…Continue
Added by Emma Smith on November 26, 2014 at 12:52 — No Comments
Similar to the concept of newsjacking, by carefully monitoring your competitors and industry, you’ll spot trends, gain insights and will know what’s causing a stir and creating buzz. This…Continue
Added by Shell Robshaw-Bryan on November 25, 2014 at 12:21 — No Comments
Neuromarketing is based on the idea that you shouldn’t just ask customers what they think, but find out how they truly feel. But why should you look into subconscious processes?
While it feels like you know what you like and want and could probably tell me, there are plenty of factors that have an influence on your everyday decision-making that you don’t even notice. Often, this influence results in something called ‘cognitive biases’, or little things we perceive or…Continue
Added by Duncan Smith on November 21, 2014 at 12:13 — No Comments
The stark warning by market research agency fast.Map is contained in its Annual Marketing-GAP Tracker Report, published today.
Marketers consistently under-estimate the level of consumer concern regarding the use of their contact…Continue
Added by Ardi Kolah on November 14, 2014 at 10:43 — No Comments