Horsham-based creative and technology agency Jumpstart Interactive (Jumpstart) has received a Commendation in The Drum Network Awards. Competing against household brand names and major agencies, Jumpstart was runner-up in the highly-competitive category: ‘Social Media Campaign/Strategy of the Year’. The Commendation is for the agency’s work on the hugely successful “Share a Pie” Facebook app that it created for Sussex-based pie maker Higgidy in March…Continue
Added by Emma Smith on November 26, 2014 at 12:52 — No Comments
Similar to the concept of newsjacking, by carefully monitoring your competitors and industry, you’ll spot trends, gain insights and will know what’s causing a stir and creating buzz. This…Continue
Added by Shell Robshaw-Bryan on November 25, 2014 at 12:21 — No Comments
Neuromarketing is based on the idea that you shouldn’t just ask customers what they think, but find out how they truly feel. But why should you look into subconscious processes?
While it feels like you know what you like and want and could probably tell me, there are plenty of factors that have an influence on your everyday decision-making that you don’t even notice. Often, this influence results in something called ‘cognitive biases’, or little things we perceive or…Continue
Added by Duncan Smith on November 21, 2014 at 12:13 — No Comments
The stark warning by market research agency fast.Map is contained in its Annual Marketing-GAP Tracker Report, published today.
Marketers consistently under-estimate the level of consumer concern regarding the use of their contact…Continue
Added by Ardi Kolah on November 14, 2014 at 10:43 — No Comments
There is nothing more rewarding and satisfying as having a happy loyal customer for your business - but how can we make our customers happy and loyal?
By giving them exactly what they want
A recent global study conducted by SAP reveals that customers want to be able to communicate with business and brands by SMS as it’s quick and convenient.
81% stated that they prefer to communicate with their brands via SMS than mobile…Continue
If you can harness the power of the mighty mobile and social media then you and your business could be onto a real winner.
The mobile phone has changed. It is no longer just a form of communication – it now let’s you take photos, play games, listen to music, buy music, check your bank balance, browse the web, update your social media etc. etc. the list goes on and on. This incredible little device gives you the world at your fingertips in a device that is no bigger than the hand that…Continue
Added by Jake Jeffries on September 17, 2014 at 9:11 — No Comments
They say that the best sales people are born, not made. That may be true, but that doesn’t mean telemarketers cannot go from regular conversationalists to expert merchants. With the right knowledge and tools, there’s always room for skill improvement and…Continue
Added by Belinda Summers on August 21, 2014 at 19:01 — No Comments
Content is obviously key. However one of the main factors that is always overlooked is timing particularly when it comes to mobile marketing.
Unlike emails which can sit in inbox folders for hours even days before being opened, text messages are usually opened instantly - in…Continue
Added by Jake Jeffries on August 18, 2014 at 13:30 — No Comments
You’ve spent plenty of time working on your marketing channels, tweaking your website, and creating a killer content marketing strategy. The puzzle pieces are all in place, but you need tools that help you take your business to the next level. Online marketing tools help you keep your campaigns going strong, track the effectiveness of your marketing channels, and help you work smarter, not harder, as you grow your business.…Continue
Added by Kinga Hulewicz on August 16, 2014 at 14:16 — No Comments
We see a lot of businesses that spend a considerable amount of time and resources on social media despite being unable to create a rule of ROI measurement. Are they taking a leap of faith?
Being on Facebook, Twitter, LinkedIn and other social networks…Continue
Added by Belinda Summers on August 6, 2014 at 19:00 — No Comments
In a visual age where an image speaks a thousand words, Instagram is an important, credible and downright cool way to connect with a socially engaged audience.
The site has grown fast, from hipster iOS-exclusive app to major social network with Android and web presences. And with…Continue
Added by Ross Furlong on August 6, 2014 at 10:06 — No Comments
Added by Belinda Summers on August 5, 2014 at 22:23 — No Comments
http://www.textmarketer.co.uk/txtushttp://www.textmarketer.co.uk/txtusSocial media has changed the way we communicate forever but it is not just the way we communicate with each other that has changed, it's also the way we communicate with brands and businesses.
Social media has connected and given the world a voice. Anything can go viral and spread…Continue
Added by Jake Jeffries on July 30, 2014 at 10:30 — No Comments
Beginning an online marketing campaign for your company is an excellent business decision to help your business grow and thrive. While there is still a place for traditional types of marketing efforts like TV spots and print ads, the majority of advertising should…Continue
Added by Cassie Lamm on July 29, 2014 at 16:30 — No Comments
The first 4 months of the year are over, and it’s now time to assess how your marketing efforts are doing so far. The first trimester is oftentimes very crucial in laying out the groundwork for the rest of the year, as well as…Continue
Added by Belinda Summers on July 16, 2014 at 21:25 — No Comments
There are still some very stubborn minds out there that are not willing to except the power of mobile and that it is not just a fad - the year of the mobile seems to be stretching out into the decade of the mobile.
There are so many reasons why mobile is taking the world of business and marketing by storm but I thought I would just name 7 that should hopefully convince you.
1. We don't leave home without it
The mobile has almost become a body…Continue
Last year content really came into sharp focus, forming the foundation for all successful social media marketing and SEO. In 2014 the focus on content has remained at the top of the digital marketing agenda, making it more critical than ever that your business is producing high quality content, and the easiest way to do this, is via a business blog.
A recent survey by Maxus For Business, found that 70% of business people thought that B2B brands did not know how to…Continue
Email marketing can be a pain in the butt when not enough planning and execution go into it. Considering it’s still the …Continue
Added by Belinda Summers on July 7, 2014 at 11:38 — No Comments
Embarking on a content marketing strategy from scratch can be a daunting prospect. The encyclopaedic amount of information at one’s fingertips, while seemingly helpful, is overwhelming – a swift Google search on the topic…Continue
Added by Ross Furlong on July 3, 2014 at 11:00 — No Comments
How exactly would you define customer engagement? Is it measured by those pinpoint moments when a user chooses to interact with your brand by, say, commenting on a blog post or Liking your Facebook page? Or is true engagement only delivered when a user takes the next critical step along the…Continue
Added by Ross Furlong on June 30, 2014 at 11:00 — No Comments