If you’re in marketing and you’re about to hire a graphic designer, here’s what you need to know.
Imagine this scenario. You’re a marketing person and you hire a graphic designer to make a poster for an important event.
Your designer creates the poster. The layout is clear. The imagery is beautiful. The typography is exquisite. It makes your heart soar with delight and inspiration.
But nobody shows up. It’s a total disaster. What went wrong? The poster is… Continue
Added by Justin Brown on October 28, 2016 at 15:33 —
What will social media look like in ten years’ time? More or less the same or markedly different?
You might not have given it much thought before, sensibly concentrating on the here and now, but it might be… Continue
Added by Ben Hollom on September 9, 2016 at 10:19 —
Euro Car Parts, the UK’s number one distributor of car parts with over 200 branches nationwide, has chosen Epiphany to handle its SEO, PPC and display advertising activity.
Epiphany, a Jaywing agency, will be helping Euro Car Parts to raise brand awareness and reach new audiences through online activity, ultimately boosting revenue growth and market share for the UK company.
With a strong start just three months into the activity, the revenue generated from Euro Car Parts’ PPC… Continue
Added by Jaywing on August 15, 2016 at 15:18 —
Marketing For Millennials: Your B2B PR Needs Adjusting!
In case you haven’t noticed yet: B2B marketing has changed. Big time. Sit back, relax, forget what you have learnt and let me take you to B2B 2016.
Let’s start with an easy question: What age group do you think is the biggest among B2B decision makers? If you guessed 35-44 years you would have been right … … … … four years ago!… Continue
Added by marcduke on August 1, 2016 at 14:49 —
BUILDING TRUST AND GETTING READY TO CLOSE
This is one of the most powerful steps in the sequence as it really strengthens the bond between you and your prospect and allows you to see if your opportunity is a match for them.
The Getting To Know You Call
This will last about 5 minutes and is offered to everyone you have taken through the process. You have been offering them value… Continue
Added by Sarah Alison on July 30, 2016 at 18:12 —
Now the recruitment sector loves SMS and for very good reason. Recruiters love it as it saves them huge amounts of time, their agencies love it as it saves them money and the actual candidates themselves love it as it’s convenient and discreet - everyone is a winner!
With this in mind the chaps over at Bond International Software and Text Marketer are putting on a free webinar to help recruiters get the best out of SMS - so who are they?…
Added by Jake Jeffries on June 14, 2016 at 10:22 —
Marketing has been taking a data led approach since the dawn of social media and has allowed us to delve into the lives of our customers and take a peek at what they get up to.
But it works both ways. Thanks to the connected world we live in consumers are now more savvy and cynical than ever before,… Continue
Added by David Walker on March 30, 2016 at 13:34 —
Google has wised up. Forget trying to cheat your way to a top ranking on the most popular search engine. Google wants to deliver relevant, fresh and interesting websites to its users. Recognise that and you are half way to the top of the search results.
Penguin, Panda and Hummingbird are hunting down the SEO cheats. These are the names given to the latest algorithm updates used by Google to rank your website. Be nice to them, here’s how…
1. Create a rich site with useful… Continue
Added by Graham Smith on March 2, 2016 at 22:34 —
In the modern world of marketing it’s not uncommon to find that every man and his dog is talking about digital. As the explosion of digital marketing has reverberated around the world, it’s no surprise that more traditional methods have taken a back seat. Why call when you can email? And why visit… Continue
Added by David Walker on February 17, 2016 at 11:00 —
The world of Digital Marketing is a fast paced and constantly evolving one. The needs of individual businesses often vary hugely from one another however there are also many times these needs converge. If a business isn't big enough to have a dedicated Marketing Team it can be an impossible task to keep up with all of the new products, services and best practice advice.…
Added by UK Marketing Network on January 20, 2016 at 14:00 —
Millennials have gone from a minority interest’ demographic to a purchasing powerhouse. Generally defined as those aged 18-34 in 2015 this generation has some seriously unique attributes. They’ve grown up with the internet, they’re the most data saturated generation in the history of all human existence. Millennials are the generation that live online, that Google or Bing whenever they have a question and they’re the generation that are really…
Added by Rob Thomas on January 6, 2016 at 16:50 —
With an increase in the roll-out of international campaigns, the risk of causing unintended offense somewhere in the world has never been greater. A brand can still get things wrong in terms of product names, creative, copy and design, and with the rise of social platforms and content sharing, it now means material intended for one country or region has more chance of being seen elsewhere - and being… Continue
Added by Kate Robinson on December 8, 2015 at 11:47 —
Guest post by Hannah Campbell, Operations Director, The Work Perk
Even the most British of brands is not immune to the glamour of international travel it seems. Recently John Lewis, one of the UK’s most loved and trusted department stores, announced its intention to expand into The… Continue
Added by UK Marketing Network on November 30, 2015 at 9:00 —
As the years starts to draw to a close it’s a time when most marketers begin to establish their goals for 2016 and plan where to put most of their spend. As the World Wide Web reached its 26th year in 2015, it’s apt that… Continue
Added by David Walker on November 27, 2015 at 12:00 —
Black Friday is nearly upon us - the retail and ecommerce sale phenomenon has taken the US and UK by storm. With some amazing discounts, shoppers have really taken to the discounted spending and in 2014 we saw some unbelievable stats.
Black Friday 2014 was an incredible day for retailers on both… Continue
Added by Jake Jeffries on November 16, 2015 at 10:14 —
Periscope. We hear a lot of chatter in the marketing and events world about this new live broadcasting tool but how useful is it? And how can you use it to make the most out of your events?
Neil Wilkins, over at Cambridge Marketing College has put together a 10-point guide to making the most… Continue
Added by UK Marketing Network on November 6, 2015 at 15:50 —
Over the last month or so it has become very clear to me that Digital Marketing Agencies as well as commercial Marketing departments have major challenges when it comes to data and content analysis.
The most common challenge is the need to run a variety of tools, Google Analytics, Raven, Moz to name a few. The feedback I have received is that this is due to the lack of cross database and cross platform capabilities of these systems.
Having these multiple systems has increased… Continue
Added by Marc Christensen on November 3, 2015 at 10:45 —
Technology is evolving at a fantastic rate and the buzzword of the moment right now for businesses is ‘digital’. The growth in use of the web and social media platforms has changed the way people interact, find and choose products and services, so both B2Bs and B2Cs are needing to adapt.
Added by Joe Llewellyn on October 30, 2015 at 15:30 —
By this time next year, where do you see yourself?
Perhaps it is having achieved a certain level of success, or to be in a different financial position. Or maybe it is having taken steps on that career ladder. Whatever your aims may be, effective goal setting is one of the best ways to keep on… Continue
Added by Joe Llewellyn on October 30, 2015 at 14:18 —
A new year is fast approaching and many of you will be looking over your marketing strategies from the past year assessing exactly what worked and just what didn’t.
This year it appears that the dust has finally cleared on the importance of data in marketing, as it was recently reported that… Continue
Added by David Walker on October 29, 2015 at 10:30 —