Marketing has been taking a data led approach since the dawn of social media and has allowed us to delve into the lives of our customers and take a peek at what they get up to.
But it works both ways. Thanks to the connected world we live in consumers are now more savvy and cynical than ever before,… Continue
Added by David Walker on March 30, 2016 at 13:34 —
Google has wised up. Forget trying to cheat your way to a top ranking on the most popular search engine. Google wants to deliver relevant, fresh and interesting websites to its users. Recognise that and you are half way to the top of the search results.
Penguin, Panda and Hummingbird are hunting down the SEO cheats. These are the names given to the latest algorithm updates used by Google to rank your website. Be nice to them, here’s how…
1. Create a rich site with useful… Continue
Added by Graham Smith on March 2, 2016 at 22:34 —
In the modern world of marketing it’s not uncommon to find that every man and his dog is talking about digital. As the explosion of digital marketing has reverberated around the world, it’s no surprise that more traditional methods have taken a back seat. Why call when you can email? And why visit… Continue
Added by David Walker on February 17, 2016 at 11:00 —
The world of Digital Marketing is a fast paced and constantly evolving one. The needs of individual businesses often vary hugely from one another however there are also many times these needs converge. If a business isn't big enough to have a dedicated Marketing Team it can be an impossible task to keep up with all of the new products, services and best practice advice.…
Added by UK Marketing Network on January 20, 2016 at 14:00 —
Millennials have gone from a minority interest’ demographic to a purchasing powerhouse. Generally defined as those aged 18-34 in 2015 this generation has some seriously unique attributes. They’ve grown up with the internet, they’re the most data saturated generation in the history of all human existence. Millennials are the generation that live online, that Google or Bing whenever they have a question and they’re the generation that are really…
Added by Rob Thomas on January 6, 2016 at 16:50 —
With an increase in the roll-out of international campaigns, the risk of causing unintended offense somewhere in the world has never been greater. A brand can still get things wrong in terms of product names, creative, copy and design, and with the rise of social platforms and content sharing, it now means material intended for one country or region has more chance of being seen elsewhere - and being… Continue
Added by Kate Robinson on December 8, 2015 at 11:47 —
Guest post by Hannah Campbell, Operations Director, The Work Perk
Even the most British of brands is not immune to the glamour of international travel it seems. Recently John Lewis, one of the UK’s most loved and trusted department stores, announced its intention to expand into The… Continue
Added by UK Marketing Network on November 30, 2015 at 9:00 —
As the years starts to draw to a close it’s a time when most marketers begin to establish their goals for 2016 and plan where to put most of their spend. As the World Wide Web reached its 26th year in 2015, it’s apt that… Continue
Added by David Walker on November 27, 2015 at 12:00 —
Black Friday is nearly upon us - the retail and ecommerce sale phenomenon has taken the US and UK by storm. With some amazing discounts, shoppers have really taken to the discounted spending and in 2014 we saw some unbelievable stats.
Black Friday 2014 was an incredible day for retailers on both… Continue
Added by Jake Jeffries on November 16, 2015 at 10:14 —
Periscope. We hear a lot of chatter in the marketing and events world about this new live broadcasting tool but how useful is it? And how can you use it to make the most out of your events?
Neil Wilkins, over at Cambridge Marketing College has put together a 10-point guide to making the most… Continue
Added by UK Marketing Network on November 6, 2015 at 15:50 —
Over the last month or so it has become very clear to me that Digital Marketing Agencies as well as commercial Marketing departments have major challenges when it comes to data and content analysis.
The most common challenge is the need to run a variety of tools, Google Analytics, Raven, Moz to name a few. The feedback I have received is that this is due to the lack of cross database and cross platform capabilities of these systems.
Having these multiple systems has increased… Continue
Added by Marc Christensen on November 3, 2015 at 10:45 —
Technology is evolving at a fantastic rate and the buzzword of the moment right now for businesses is ‘digital’. The growth in use of the web and social media platforms has changed the way people interact, find and choose products and services, so both B2Bs and B2Cs are needing to adapt.
Added by Joe Llewellyn on October 30, 2015 at 15:30 —
By this time next year, where do you see yourself?
Perhaps it is having achieved a certain level of success, or to be in a different financial position. Or maybe it is having taken steps on that career ladder. Whatever your aims may be, effective goal setting is one of the best ways to keep on… Continue
Added by Joe Llewellyn on October 30, 2015 at 14:18 —
A new year is fast approaching and many of you will be looking over your marketing strategies from the past year assessing exactly what worked and just what didn’t.
This year it appears that the dust has finally cleared on the importance of data in marketing, as it was recently reported that… Continue
Added by David Walker on October 29, 2015 at 10:30 —
In marketing new trends emerge daily that we’re told will provide groundbreaking results and ROI, some are fads, some have longevity but finding the marketing trends that will work for your business can sometimes be hard to identify.
To aid you in your quest for marketing perfection, I’ve put… Continue
Added by David Walker on October 22, 2015 at 10:52 —
While theoretically, it makes good business sense for sales and marketing teams to work together in a perfect and productive existence to make sure that a business proves successful, the reality is nearly always far removed from this vision.
Sales teams think that the marketing department… Continue
Added by David Walker on October 14, 2015 at 12:21 —
Have you thought about furthering your career by completing a marketing course but weren't sure what you would get from it? Google Squared is the new digital marketing course developed by Google. Recently they surveyed the 1,000 digital marketers who have already undertaken Google's course to find out how this affected their career.…
Added by UK Marketing Network on October 12, 2015 at 8:21 —
Marketing professionals are relying on smartphone apps more than ever before. Having access to certain tools and information on-the-go is crucial if you’re working in the field of marketing. With a whole host of conferences, meetings and networking events to attend, you need to be in a position to effectively manage and plan your projects away from your desk.
This infographic by M2 On Hold, provides… Continue
Added by UK Marketing Network on October 9, 2015 at 9:20 —
Whether appointment reminds, promotional offers or order confirmation SMS has served a purpose for B2C marketers to communicate with customers in a more personal and dynamic way than ever before.
As one of the most popular choices for advertising, marketing and communications with customers, mobile and SMS has changed the marketing landscape and marketer's ability to contact customers with their messages, more personally while on the go.
But can… Continue
Added by Nadya Ahmed on September 10, 2015 at 9:30 —
When you’re looking to send your customers an image or file on-the-go, what is best? An MMS or an SMS message with a URL link to a webpage?
Not the toughest decision, because there are several reasons a URL link is always a better option...
The chances of your MMS message being delivered are a lot lower than an SMS with a URL link in.
Some users will receive your MMS message, some will receive an SMS… Continue
Added by Jake Jeffries on September 4, 2015 at 13:05 —