Have you thought about furthering your career by completing a marketing course but weren't sure what you would get from it? Google Squared is the new digital marketing course developed by Google. Recently they surveyed the 1,000 digital marketers who have already undertaken Google's course to find out how this affected their career.…Continue
Added by UK Marketing Network on October 12, 2015 at 8:21 — No Comments
Marketing professionals are relying on smartphone apps more than ever before. Having access to certain tools and information on-the-go is crucial if you’re working in the field of marketing. With a whole host of conferences, meetings and networking events to attend, you need to be in a position to effectively manage and plan your projects away from your desk.
This infographic by M2 On Hold, provides…Continue
Added by UK Marketing Network on October 9, 2015 at 9:20 — No Comments
Whether appointment reminds, promotional offers or order confirmation SMS has served a purpose for B2C marketers to communicate with customers in a more personal and dynamic way than ever before.
As one of the most popular choices for advertising, marketing and communications with customers, mobile and SMS has changed the marketing landscape and marketer's ability to contact customers with their messages, more personally while on the go.
Added by Nadya Ahmed on September 10, 2015 at 9:30 — No Comments
When you’re looking to send your customers an image or file on-the-go, what is best? An MMS or an SMS message with a URL link to a webpage?
Not the toughest decision, because there are several reasons a URL link is always a better option...
The chances of your MMS message being delivered are a lot lower than an SMS with a URL link in.
Some users will receive your MMS message, some will receive an SMS…Continue
Added by Jake Jeffries on September 4, 2015 at 13:05 — No Comments
By now, you should have a great idea of what Instagram means and what it’s really all about. But if you don’t, we’ll give you a solid rundown of what the service is and what it has to offer you. Instagram was launched in October 2010 Kevin Systrom and Mike Krieger. They were simply two guys with a dream of making it easy for every single person to share their photos, arts, passion, and general fun things with the entire world. Oh boy, did their dream come true.
Added by Naeem ak on August 27, 2015 at 8:06 — No Comments
It’s estimated that digital marketing budgets will increase by 17 percent in 2015, so with businesses investing a lot of time and resources to engage their audiences, the truth is that many other businesses will be chasing the same prospects.
With this in mind it’s crucial that your content…Continue
Added by David Walker on August 25, 2015 at 8:00 — No Comments
Let’s take a moment to think where your brand is probably seen. A website, social media profiles, promotional material, all of your events and company stationary. That’s quite a lot of people seeing your brand. So with such a vast amount of exposure it’s safe to say that the design of your…Continue
Added by David Walker on August 17, 2015 at 11:53 — No Comments
Ever wondered how popular slogans came to be? From Nike’s ‘Just Do It’ to L’Oreal’s ‘Because You’re Worth It’, check out this infographic from M2 On Hold to find out about the unusual sources of inspiration for these iconic slogans. …Continue
Added by UK Marketing Network on August 12, 2015 at 11:33 — No Comments
According to a study by Fournaise, 80% of CEOs don’t believe that marketing is adding value to overall business success. This isn’t good! So proving ROI is fundamental to changing this poor perception of marketers. This should be easy to do considering all the digital data we now have access to. However, having all this…Continue
Added by Alastair Kane on August 5, 2015 at 11:09 — No Comments
We managed to pin down Dan Hare, Communigators chatty man for a quick 60 second interview before his upcoming talk at On the Edge Conferences.
Dan is a former integrated communications agency director with extensive digital B2B and B2C experience. Having gone to the technology side of things around two years ago, Dan now helps marketers to create highly effective digital marketing campaigns using CommuniGator’s technologies.…
Added by UK Marketing Network on August 5, 2015 at 8:00 — No Comments
As all marketers know, exhibiting at events is a costly marketing strategy that can be difficult to gain positive ROI. But the staid days of tables and chairs, and sales men pitching to people from all angles is a thing of the past, as the event trends of 2015 show, it’s no longer about selling, it’s about…Continue
Added by David Walker on July 29, 2015 at 9:01 — No Comments
Your marketing campaigns whether it be email or mobile, will only be as good as your data.
So what’s the best way to collect your customers’ data?
With so many different ways to be in contact with your customers these days it would be wrong to assume that only one way is best. It always depends on your type of business and clientele.
The meteoric rise of online and social media has posed many different…Continue
Added by Jake Jeffries on July 16, 2015 at 8:20 — No Comments
Added by UK Marketing Network on July 10, 2015 at 13:05 — No Comments
London is capped as ‘most exciting’ city in the world for technology as UK-based FinTech companies raise a staggering £1.5bn in VC funding for the first 6 months of 2015, according to research from …Continue
Added by UK Marketing Network on July 6, 2015 at 15:00 — No Comments
With news that the European Data Protection Law is set to change over the next two years, many Marketers are concerned about what these changes are going to mean to…Continue
Added by David Walker on June 24, 2015 at 9:57 — No Comments
Turning your website traffic or social media following into sales or leads is something that keeps many business owners and marketers up at night.
In boardrooms from Brighton to Bangkok businesses are trying to think of ways they can make the most of this mobile revolution we are experiencing.
One way I certainly think that businesses can do this is through the power of a keyword...
A keyword allows a customer to text you, to opt-in on your mobile marketing schemes, news…Continue
Added by Jake Jeffries on June 22, 2015 at 10:37 — No Comments
With Fathers Day fast approaching I have decided to reveal your little secret... You love your Mum more than your Dad - don't you?
However don’t be ashamed it appears that the whole world seems to share your view, it seems that all those bad unfunny jokes they have told over the years have come back to haunt them.
Consumers spend 3 times (75%) more on Mum’s than Dad’s …Continue
Added by Jake Jeffries on June 17, 2015 at 10:08 — No Comments
Data is the bread and butter of the marketing industry.
It’s always been used to create targeted campaigns that can be measured, and give businesses real value of money when it comes to getting success.
But with the increase of social platforms and analytics tools such as google…Continue
Added by David Walker on June 11, 2015 at 9:16 — No Comments
With event season in full swing many businesses can feel overwhelmed at the prospect of new and existing clients finally getting a preview of what it is that you do and how you do it.
When so much communication is now done online, it’s no surprise that selling…Continue
We all know that the world has well and truly gone mobile, companies have re-structured their business models and marketing efforts to account for this amazing little device that has almost become a part of our hands.
Flight Quotes have certainly realised this, and SMS marketing has helped them grow and develop their business into a well-oiled successful mobile machine.
Flight Quotes offer great deals on first class and business class flights with all the major airlines and…Continue
Added by Jake Jeffries on May 15, 2015 at 12:49 — No Comments