A pretty unknown brand in the UK has suddenly been pushed into the spot light, but not for anything good. They have recently launched the marketing campaign; Mum's Night Off and received a back-lash on social media for their apparent sexism.
NZ Pork have released a video alongside a recipe website which can be viewed in both 'Blokes mode' or 'Mums mode'. Not a good start…Continue
Added by Jane Sherwood on February 18, 2015 at 16:31 — No Comments
As a way of introducing the new Vauxhall Corsa and its latest gizmo’s, the DOOH campaign launches across major cities; although this one comes with a marketing twist.
From today, whenever the temperature drops below 5°C, the creative - planned by Posterscope and Carat - will switch to highlight the new Corsa’s weather-related product features, such as the heated windscreen, the heated seats and the heated steering…Continue
Added by UK Marketing Network on February 16, 2015 at 16:30 — No Comments
Successful companies already know that people buy people. In my experience, professional buyers seeking product and service solutions will look at the people providing it and make subjective decisions based on how assured they are by the specialism and specialist knowledge they exhibit.
Specialist knowledge comes from an in-depth understanding…Continue
Added by Rene Power on February 4, 2015 at 21:46 — No Comments
Yes, we're now well into 2015, but that doesn't stop marketers second guessing what the year ahead holds for us in the land of all things Digital.
So, to break down all the hot gossip Squared Online have created this neat infographic (pictured below) from a recent Digital Marketing Show.
What it all looks like
Results underpin the Digital future encompassing an increase in people working for small businesses, more investment in 'people'…Continue
Added by UK Marketing Network on February 4, 2015 at 9:30 — No Comments
Mobile continues to grow and grow without showing any signs of slowing down.
It dominated 2014 - Google announced it was now a mobile first company meaning anything they produce, is designed and built to work on mobile first and then desktop second.
The smartphone has become such an integral part of our everyday lives that we can't bare to be without it, and as it's use and functions go up, our love and obsession with it only increases.
It is believed that we are soon…Continue
Added by Jake Jeffries on February 3, 2015 at 11:30 — No Comments
If you’re a Marketer and have royally stuffed up this week, you’ll want to read this - it’ll cheer you up.
Sometimes it’s tricky to communicate....
Perhaps when that person in the office doesn't spot the defunct acronym, this happens: …Continue
Added by UK Marketing Network on January 30, 2015 at 10:00 — No Comments
The Marketing Academy, a voluntary non-profit organisation which gives rising stars in marketing the skills to become the industry’s future leaders, is excited to announce that the 2015 nominations for its flagship Scholarship Programme are now open.
Potential Scholars need to be nominated, so…Continue
Added by UK Marketing Network on January 29, 2015 at 18:00 — No Comments
What it’s all about....
The US mobile app Snapchat has entered commercial territory with the latest addition of Snapchat Discover. We see ten media content bodies sign up to the launch, the likes of which are Cosmopolitan, National Geographic and Yahoo!
This means that now you can access written articles alongside your timed selfie. What…Continue
Added by UK Marketing Network on January 29, 2015 at 10:30 — No Comments
Remember that lovely infographic that flooded the internet in 2013, if you're a marketer you can't have missed it. The infographic illustrated what exactly happened on the internet in 1 minute. Interesting stuff eh??
Lucky for us, TechSpartan have created a new version which shows just how much changed in one year. Unsurprisingly there is even more going on in 1 minute, seems we just can't get enough of the world wide web.…Continue
Added by UK Marketing Network on January 8, 2015 at 11:23 — No Comments
Wether you like it or not, the festive period is upon us.
Along with the endless parties, flowing drinks, annoying relatives and unfortunate turkeys - this is a really good chance to get those tills full with some festive cash.
"Consumers will spend over £42bn this Christmas, of which 13 per cent will be spent online." according to a new report…Continue
Added by Jake Jeffries on November 27, 2014 at 10:59 — No Comments
Horsham-based creative and technology agency Jumpstart Interactive (Jumpstart) has received a Commendation in The Drum Network Awards. Competing against household brand names and major agencies, Jumpstart was runner-up in the highly-competitive category: ‘Social Media Campaign/Strategy of the Year’. The Commendation is for the agency’s work on the hugely successful “Share a Pie” Facebook app that it created for Sussex-based pie maker Higgidy in March…Continue
Added by Emma Smith on November 26, 2014 at 12:52 — No Comments
Similar to the concept of newsjacking, by carefully monitoring your competitors and industry, you’ll spot trends, gain insights and will know what’s causing a stir and creating buzz. This…Continue
Added by Shell Robshaw-Bryan on November 25, 2014 at 12:21 — No Comments
Neuromarketing is based on the idea that you shouldn’t just ask customers what they think, but find out how they truly feel. But why should you look into subconscious processes?
While it feels like you know what you like and want and could probably tell me, there are plenty of factors that have an influence on your everyday decision-making that you don’t even notice. Often, this influence results in something called ‘cognitive biases’, or little things we perceive or…Continue
Added by Duncan Smith on November 21, 2014 at 12:13 — No Comments
The stark warning by market research agency fast.Map is contained in its Annual Marketing-GAP Tracker Report, published today.
Marketers consistently under-estimate the level of consumer concern regarding the use of their contact…Continue
Added by Ardi Kolah on November 14, 2014 at 10:43 — No Comments
There is nothing more rewarding and satisfying as having a happy loyal customer for your business - but how can we make our customers happy and loyal?
By giving them exactly what they want
A recent global study conducted by SAP reveals that customers want to be able to communicate with business and brands by SMS as it’s quick and convenient.
81% stated that they prefer to communicate with their brands via SMS than mobile…Continue
If you can harness the power of the mighty mobile and social media then you and your business could be onto a real winner.
The mobile phone has changed. It is no longer just a form of communication – it now let’s you take photos, play games, listen to music, buy music, check your bank balance, browse the web, update your social media etc. etc. the list goes on and on. This incredible little device gives you the world at your fingertips in a device that is no bigger than the hand that…Continue
Added by Jake Jeffries on September 17, 2014 at 9:11 — No Comments
They say that the best sales people are born, not made. That may be true, but that doesn’t mean telemarketers cannot go from regular conversationalists to expert merchants. With the right knowledge and tools, there’s always room for skill improvement and…Continue
Added by Belinda Summers on August 21, 2014 at 19:01 — No Comments
Content is obviously key. However one of the main factors that is always overlooked is timing particularly when it comes to mobile marketing.
Unlike emails which can sit in inbox folders for hours even days before being opened, text messages are usually opened instantly - in…Continue
Added by Jake Jeffries on August 18, 2014 at 13:30 — No Comments
You’ve spent plenty of time working on your marketing channels, tweaking your website, and creating a killer content marketing strategy. The puzzle pieces are all in place, but you need tools that help you take your business to the next level. Online marketing tools help you keep your campaigns going strong, track the effectiveness of your marketing channels, and help you work smarter, not harder, as you grow your business.…Continue
Added by Kinga Hulewicz on August 16, 2014 at 14:16 — No Comments
We see a lot of businesses that spend a considerable amount of time and resources on social media despite being unable to create a rule of ROI measurement. Are they taking a leap of faith?
Being on Facebook, Twitter, LinkedIn and other social networks…Continue
Added by Belinda Summers on August 6, 2014 at 19:00 — No Comments