All Blog Posts Tagged 'marketing' (355)

How Did You Fare in the First Trimester of 2014? A B2B Marketing Evaluation

How Did You Fare in the First Trimester of 2014 - A B2B Marketing Evaluation

The first 4 months of the year are over, and it’s now time to assess how your marketing efforts are doing so far. The first trimester is oftentimes very crucial in laying out the groundwork for the rest of the year, as well as…

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Added by Belinda Summers on July 16, 2014 at 21:25 — No Comments

Foolish reasons why Marketers don’t Follow-Up on B2B Prospects

Foolish reasons why Marketers don’t Follow-Up on B2B Prospects

The B2B lead generation process can oftentimes be so complex that it would take…

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Added by Belinda Summers on July 15, 2014 at 18:42 — No Comments

7 Reasons why you need to go mobile

There are still some very stubborn minds out there that are not willing to except the power of mobile and that it is not just a fad - the year of the mobile seems to be stretching out into the decade of the mobile.

There are so many reasons why mobile is taking the world of business and marketing by storm but I thought I would just name 7 that should hopefully convince you.

1. We don't leave home without it

The mobile has almost become a body…

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Added by Jake Jeffries on July 15, 2014 at 9:19 — 2 Comments

10 Reasons Why Your Business Needs A Blog

Last year content really came into sharp focus, forming the foundation for all successful social media marketing and SEO. In 2014 the focus on content has remained at the top of the digital marketing agenda, making it more critical than ever that your business is producing high quality content, and the easiest way to do this, is via a business blog.

Why You Need A Blog

A recent survey by Maxus For Business, found that 70% of business people thought that B2B brands did not know how to…

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Added by Shell Robshaw-Bryan on July 10, 2014 at 10:23 — 2 Comments

Lackluster Email Marketing Campaign? Get a boost now!

Lackluster Email Marketing Campaign Get a boost now!

Email marketing can be a pain in the butt when not enough planning and execution go into it. Considering it’s still the …

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Added by Belinda Summers on July 7, 2014 at 11:38 — No Comments

The 4 questions to ask before you start content marketing

Embarking on a content marketing strategy from scratch can be a daunting prospect. The encyclopaedic amount of information at one’s fingertips, while seemingly helpful, is overwhelming – a swift Google search on the topic…

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Added by Ross Furlong on July 3, 2014 at 11:00 — No Comments

Why your content should offer potential customers a choice

How exactly would you define customer engagement? Is it measured by those pinpoint moments when a user chooses to interact with your brand by, say, commenting on a blog post or Liking your Facebook page? Or is true engagement only delivered when a user takes the next critical step along the…

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Added by Ross Furlong on June 30, 2014 at 11:00 — No Comments

Corporate Video Production - Getting Started

When it comes to corporate videos, you'll need to plan well and have a clear set of objectives to help you achieve your goals.

Understanding why you want a video for your business is a crucial first step. Without firm objectives, you’ll find decision making difficult as the direction of the shoot will be based on what you want to achieve, so this is always a great starting point and will help to ensure that the finished product is exactly what you want.…

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Added by Shell Robshaw-Bryan on June 30, 2014 at 8:24 — No Comments

The Modern Sales and Marketing Professional: 4 Must-Dos

The Modern Sales and Marketing Professional- 4 Must-Dos

Are you still living in the 20th century when it comes to communicating to potential customers?

There has been a shift in the way sales and marketing professionals deal with their prospects, mainly in satisfying…

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Added by Belinda Summers on June 25, 2014 at 9:26 — No Comments

Consumers attitudes towards SMS marketing (Survey)

A comprehensive look into how consumers perceive and feel about receiving SMS marketing messages from companies and brands.

Source; Text Marketer

Added by Jake Jeffries on June 23, 2014 at 13:09 — No Comments

The SEO Battle: Don’t let your competitors kick your butt

The SEO Battle: Don’t let your competitors kick your butt

Tired of the fact that all your online competitors are getting all the sweets while you scratch your head in bewilderment? It’s time to improve your SEO efforts.



While search engine optimization certainly takes into account an immense “chance” factor,…
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Added by Belinda Summers on June 20, 2014 at 9:53 — No Comments

If you’re an SEO Marketer, Google+ should be your BFF

If you’re an SEO Marketer, Google+ should be your BFF

Google+ is a great platform for sharing content and making connections with relevant people in your industry. But this up and coming social media site is not only for content distribution and lead generation – it’s also one of the biggest…

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Added by Belinda Summers on June 13, 2014 at 8:00 — No Comments

The Rise of Marketing Automation: Love it or hate it

The Rise of Marketing Automation: Love it or hate it

It’s rather hard to believe that there are still marketers who perform their tasks conventionally without any aid from marketing automation tools.

Despite of its popularity, it seems that it hasn’t yet reached that point where…

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Added by Belinda Summers on June 12, 2014 at 3:30 — No Comments

5 Useful Online Tools for Distributing Content for Lead Generation

6 Useful Online Tools for Distributing Content for Lead Generation

Tools bring consistency and efficiency to the table when it comes to content distribution. If your lead generation is  largely dependent on content, it’s almost imperative to seek help from automated programs and/or sites that would make life a little less complicated.

Each tool has its own standout…

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Added by Christine Steffensen on June 11, 2014 at 2:00 — No Comments

6 Reasons Why Social Media is a Powerful Marketing Channel

There are few good reasons why we should reconsider social media in our marketing campaign. It’s not just because everybody’s doing it rather there’s so much more to discover and to gain when taking your business to the social world.

Let’s just take note of this, it’s the only online ad that is free and that you can take advantage of.  Besides, …

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Added by Belinda Summers on June 10, 2014 at 8:00 — No Comments

The Pop Up Shop as an Experiential Marketing Tool: 5 of the Best

London UKPlease excuse the pun, but it would seem that pop up shops have been popping up all over the place lately. Along with a hashtag and social media call to action, they have combined online and the offline through…

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Added by Mike Riches on May 22, 2014 at 14:32 — No Comments

Help, not Hype: Companies that focus on Social Responsibility

Help, not Hype - Companies that focus on Social Responsibility

“It is one of the most beautiful compensations in life, that no man can sincerely try to help another without helping himself.”  ― Ralph Waldo…

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Added by Belinda Summers on May 16, 2014 at 5:03 — No Comments

Getting yourself ready for the World Cup

Love it or hate it the World Cup brings a massive chance to generate some income for businesses all around the world - from the big corporate guys to the small corner shop at the end of the street.

Brazil itself has several different time zones but the kick-off times seem that they will be pretty perfect for the UK and most of Europe. Some games might be a little bit past our bed time but mostly the games will fall between 3pm and 11pm UK…

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Added by Jake Jeffries on May 14, 2014 at 8:07 — No Comments

8 Brilliant Ways To Get Your LinkedIn Account Restricted/Suspended

8 Brilliant Ways To Get Your LinkedIn Account Restricted Suspended

LinkedIn is one of the …

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Added by Belinda Summers on May 14, 2014 at 6:09 — No Comments

Best Practices for B2B Content Creation and Marketing in 2014

Best Practices for B2B Content Creation and Marketing in 2014

With Google’s unrelenting crusade against black hat and anti-insight online marketing campaigns, content is becoming more of a go-to channel to achieve B2B lead generation and brand awareness goals.

But it’s not just about blabbing about products and posting it virtually anywhere you can. It demands a higher level of commitment than…

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Added by Oliver Scott on May 12, 2014 at 3:14 — No Comments

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