3 marketing hints to get through all that digital noise

On The Edge Live put on a great event last week titled 'Marketing within the Legal Sector' and I came away from the day’s conference with 3 tips on how to stand out among all that digital noise. Enjoy!

1. Uncover your brand 

“It’s about a process of discovery, not THE big idea” explained Lee Grunnell. Figure out what your audience respond to, what they may not know about your brand, and then take the steps forward.

2. Articulate 

 Ensure you’re writing what’s relevant in your sector. Keep your voice authentic and distinctive. 

3. Communicate

Put energy into making the most out of engaging with your team internally just as much you would with external clients. Tell the world what you do, and then do what you say. 

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