Choosing The Right Marketing Platform For A Small Business

If you want to bring up customers on one platform, you need to choose the right marketing platform for your business. For this, you need to have an understanding of what your customer needs and how can you help them.

There is a saying that, "if you're talking to everyone, you're talking to no one," meaning If you're using broad or generic marketing strategy for your product or service, it never works out! You need to have in-depth knowledge of your customer's preferences, likes, dislikes, their pain points, fears, how they feel before buying your product or service, how they react after buying your product or service. Are your messages, creating value in the minds of the customer or not.

If you haven't tried this before, now is the time! Put yourself in the client's shoes and decide what would be your next move. It’s the best time to delve into the some free marketing platforms that work out best for small businesses.


When it comes to the social media platforms, Facebook tops the list. With the help of a Facebook Page, you can create engagement with the customers. They will ‘like’ or ‘follow' your FB page to get the latest updates about your product or service. This is believed to be the best way to build brand’s reputation and boost loyalty. With just one post, you can reach a significant number of customers concurrently. Facebook also allows you to boost your posts and profile with the help of targeted marketing.


If you want to create a strong customer base and promote product and services, Twitter is another viable medium. With the help of your Twitter account, you can launch goods and services, share instant updates, unique news and get feedback from your potential customers. Just be concise while creating your tweets or posts as you have the space of 140 characters only. If you want to classify your tweets and bring to light the key ideas, Twitter’s hashtag functionality worth it.


Addappt is one of the popular communication apps that allows your friends, family and business associates to update their contact info in your address book. But remember this; they must have Addappt installed as well. With the help of this app, you can also systematize your contacts into groups and send promotional messages via the app. iOS and Android users can get the app for FREE.


The Fuze is another widely used video conferencing app that enables hosts to arrange online meetings using all operating systems and devices, including latest versions for tablets and iPads like Samsung Galaxy. Now, get your hands on a fantastic app that's easy to set up and provides crunchy audio and HD video service to communicate with your customers. It's FREE to download.  But if you want additional features you'll also get Pro versions of the app. As a small business owner, you can get custom pricing from the company as well.

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