Globalisation pt 10 - International Communications Strategies

Research has shown that one company in five is losing business due to language and cultural barriers.  Only one company in ten has a strategy for international communications, setting out the processes and procedures that enable them to deal with predictable problems.

An audit or review can identify which language and cultural skills already exist within your workforce. You will almost certainly be surprised by some hidden talent. This knowledge will help you match existing skills with business priorities, and identify gaps you can address through additional training, outsourcing or recruitment.

Such an audit will help you determine:

  • How incoming and foreign correspondence should be processed.
  • How foreign language information should be sourced and processed.
  • What company literature should be translated (promotional material, installation and safety instructions, packaging etc) and how to set up quality controlled procedures to do this.
  • What access is needed to interpreting services for conferences, meetings and other events.
  • How the company website can be localised.
  • What intercultural, basic international communication and language training is required, for which members of staff and to what level.
  • Whether it would be necessary to recruit staff with language skills or native speakers of languages other than English.

Companies that find the answers to these questions and respond to this challenge are more likely to benefit from opportunities in international markets.

Views: 38

Comment by Mark lennox on March 8, 2012 at 11:48

Hi Steve, 

Does your company provide the audits?

Comment by Steve Hurford on March 16, 2012 at 11:42

Indeed we do

Add a Comment

You need to be a member of UK Marketing Network to add comments!

Join UK Marketing Network

Follow Us

Upcoming Events

CIM Marketing Leadership Programme 2017
Introducing the new CIM Level 7 qualification, the Marketing Leadership Programme, which is the highest level CIM marketing qualification available.

Top Marketing Jobs

Top Marketing Opportunity


Marketing Network Site Partners




© 2017 Edge Global Media Group   Created by Mark lennox.   Powered by

Badges  |  Report an Issue  |  Terms of Service