Research has shown that one company in five is losing business due to language and cultural barriers. Only one company in ten has a strategy for international communications, setting out the processes and procedures that enable them to deal with predictable problems.
An audit or review can identify which language and cultural skills already exist within your workforce. You will almost certainly be surprised by some hidden talent. This knowledge will help you match existing skills with business priorities, and identify gaps you can address through additional training, outsourcing or recruitment.
Such an audit will help you determine:
Companies that find the answers to these questions and respond to this challenge are more likely to benefit from opportunities in international markets.
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