Is it worth having a paid-for LinkedIn account?

We all want to get something for our money – and that’s true when it comes to investing in social media. With LinkedIn, the business-to-business network, you can have an account for free but there is the opportunity to get an account with more features. Is it worth paying just under £200 a year for such an account? Mark Saxby quizzes Martin Broadhurst to find out, in today’s Status Update

The Status Update: Is it worth upgrading to a paid-for LinkedIn acc...

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Comment by Mark lennox on February 28, 2012 at 13:57
I personally don't think so although it depends on what you want to use it for. Recruiters who need to view over 100 search results can upgrade for a nominal £16 per month.
Comment by Kieran Kelly on February 29, 2012 at 11:17

If you want to dig deep into a company structure before contacting them then it is a great help. Realistically for a head hunter it is an absolute must have, but for othere aspects of business not quite so valuable. They also upsell almost as much as sky sports do. Every time that you pay for one upgrade they build another feature in to persuade you to upgrade to the next level. Even so it more than pays its way for me.I ran a discussion in a group for an upcoming feature in our paper and got 3 responses through linkedin that turned into a five figure sum of advertising. The great thing was that the responses were not from what I would have considered core advertising prospects! 

Comment by Mark Saxby on February 29, 2012 at 11:17

I think you're right, Mark. It's not for everyone. Just those who want to really get stuck into LinkedIn. I've found it very useful and have definitely got my money's worth. Mind you, paying for LinkedIn, makes you work harder at using it properly!

Comment by Kevin Godfrey on February 29, 2012 at 13:18

I had a premium account when I was looking for work. They then wrote to say that my subs would be subject to VAT (Irish rate of c.21%) but don't worry, VAT can be reclaimed. Oh, hang on, not if you're not working for a company. Surely they could have a 'non-access all areas' for job seekers. They certainly are happy to change their defaults to allow tham to access (and sell) your 'areas'!

Comment by Kate McKee on March 1, 2012 at 9:44

I agree with Mark. The upgrade certainly provides greater access into the data and contacts - so good for researchers and recruiters.

I trailed the upgrade and saw no real benefit.  I also found the response rate to Inmails very poor.  I couldn't justify the expense for what the 'service' delivered.

LinkedIn is a great tool and I find it very useful - without the upgrade.

Comment by Karen Whitbread on March 2, 2012 at 6:11

I was wondering this very topic earlier today! Thanks! You've all answered all my questions and helped me decide to not upgrade.

Comment by Mark Saxby on March 2, 2012 at 11:14

Glad to hear we helped, Karen!

Comment by Patrick Allen on March 2, 2012 at 14:44

It depends. I did have one as I wanted to contact someone that was outside of my network and so the only way I could do this was by paying. Since then I am now on the free account and have not needed the paid for features.


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Comment by David Lomas on March 2, 2012 at 20:21

I use the upgraded version of Linkedin and find it useful.

One good feature is that you can save and sort individual profiles of people. This is great when you are surfing Linkedin on a daily basis and you come across a useful connection - it's so easy to save them into the profile system and deal with them later.

Searches also provide many more results of course.

I wouldn't want to do without it!

David Lomas
M3 Media Publishing 

Comment by Claudia Murray on March 3, 2012 at 17:06

The only people who should be thinking about paying are people working for a HR departments and have money to spend on those extras. The getting to the top of searches, the orginising of contacts and contacting people outside your network.These can all be done without paying.

There are many ways to get all the sorts of things a Linkedin paid account gives you for free, and I do them all. Why brand yourself as a Jobseeker, it seems desperate and doesn't help you get to the top of searches quicker. Also those badges are rather dare I say it, naff. You need to spend time optimizing your profile and learning all the free features and add ins. However once you've put the time in and done this, you don't need to do it again. 

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