A number of e-commerce websites use a plain looking product image for the main image on their homepage. A product shot by itself usually looks dull in this context - the homepage main image needs to look more exciting.
The homepage of any website is prime real estate. The main image is an essential part of this and can be very powerful. If it doesn’t inspire the user to buy into the brand values and drive sales, then it’s a big opportunity missed.
The hero shot drives sales by pushing traffic to the relevant page. Some text usually helps - it can be used to label the product, encourage the user to click and support the hero shot concept.
The example above is a luxury brand for men. The silky, smokey blue shape suggests the luxury, classic & fresh spirit of the brand and its products. It also adds movement to the image.
In this case, the hero shot communicates the brand values so the user aspires to be a more confident, classy person by purchasing the product. The text labels the product and the chevrons encourages users to click, driving traffic to the most popular product.
Don’t underestimate the importance of the hero shot - it's not just a pretty face!
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