Lauren Pettitt
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Marketing Executive
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Cambridge Marketing College
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Lauren Pettitt's Blog

The Show About Radio Advertising And Marketing Regulations

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Buying sets of ears…

Kiran speaks with Star Radio MD, James Woodward, about the things that make a good radio advertisement and…


Posted on September 8, 2016 at 11:16

Out Of Home Advertising And How To Measure Your Marketing

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How “street furniture” influences consumers to buy

Dan Cresta of Experion Media joins host Kiran Kapur to talk about ‘out of home’ advertising. They discuss ‘ads on the move’, referring to advertisements you see on your daily commutes, including bus and underground escalator adverts. Cresta introduces the term ‘street furniture’…


Posted on August 31, 2016 at 10:16

Brexit - The Opportunity Audit

As worries and predictions about the effect of Brexit ripple through all available media streams, the reality that emerges for many is that, irrespective of whether you wanted to leave or stay, your business now has…


Posted on August 2, 2016 at 15:24

What is Marketing?, Automation and Cambridge as a Compost Heap

If you asked someone what marketing was, what would they say?

Charles Nixon, Chairman of Cambridge Marketing College, kicks off season 4 of the Cambridge Marketing Review by suggesting that most people see marketing as the ‘mouth piece’ of the business. As well as publicising the company, marketing needs to be the eyes and ears, listening to what the market wants and planning for the future. The interview turns to the Philosophy of marketing and how this guides business…


Posted on June 14, 2016 at 13:00

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