April 2009 Blog Posts (51)

Is the UK staffing industry ready for video CVs?

Whilst still relatively embryonic there is no question that the continued development in digital communication will soon herald the spawn of video CVs as a mainstream component of the hiring process. In the US video résumés are fast becoming fashionable. But how will they be received in the UK and can a video profile really replace the traditional curriculum vitae?



With the number of job applications per vacancy now almost five-times the level of twelve months ago… Continue

Added by Simon Lewis on April 30, 2009 at 11:32 — 3 Comments

German sex workers lament flaccid sales

The world’s oldest profession is succumbing to the new economic reality, it seems, and resorting to new marketing tactics in a bid to win back business. As the global economy continues to suffer shrinkage, prostitutes in Germany see their livelihood dangling precariously and are taking unusual actions to combat their limp sales.



Enter a new age of customer service in Germany's legal prostitution industry: gone are the days when you paid full price for, erm, full service… Continue

Added by Simon Lewis on April 29, 2009 at 16:53 — No Comments

John Lewis to revamp online fashion area in major web repositioning

John Lewis is aiming to become one of the UK’s leading online fashion retailers with an overhaul of its clothing site, part of a strategic repositioning on the web.



The department store has appointed digital retail specialist Candi to revamp the fashion section of johnlewis.com, intending to replicate online the branded in-store experience of its concessions.



John Lewis, which sells more than 37,000 items online, is aiming to capitalise on the increasing number… Continue

Added by Simon Lewis on April 29, 2009 at 15:47 — No Comments

UK Marketer Currently Studying for an MA in Communications - It would be of great help if you could take my survey on Web 2.0!

The survey can be accessed here:



http://www.surveymonkey.com/s.aspx?sm=WXwyCnf3CSFOLakieOU8_2bQ_3d_3d



Hi all,



I am currently working in London in marketing and also writing my disseration to complete my Masters in Communication at the University of Westminster. This is a social sciences degree that requires students to conduct communications-based research and report on the findings.



As part of my research I am conducting a survey and would really… Continue

Added by Jennifer Reid on April 29, 2009 at 15:18 — No Comments

Social media | can you afford to leave it to others?

It cannot have escaped your attention that there has been a bit of an explosion around the subject of social media of late. Companies are trying to understand how best to harness the power of this relatively new marketing phenomenon and wondering whether the return matches the investment. Social media allows you to connect with people that can benefit you or your company but should you be adding it to your marketing mix or not?



“The marketing function is undergoing an… Continue

Added by Simon Lewis on April 29, 2009 at 13:30 — No Comments

Should your company have a Social Media Policy?

Companies are realizing that people are talking about them whether they like it or not. As a result, they’re deciding whether they should consider having a social media presence, and hence, a policy. A social media policy outlines for employees the corporate guidelines or principles of communicating in the online world.



Social media is quickly moving from an emerging form of communication to the mainstream. So, just like in the old days when companies had to figure out how… Continue

Added by Simon Lewis on April 29, 2009 at 9:18 — No Comments

Low-Flying Obama Plane Spreads Panic In NYC

White House has been forced to apologise after one of President Barack Obama's official planes flew low over the Statue of Liberty, causing panic among New Yorkers.



Officials said the Boeing 747 - one of the aircraft designated as Air Force One when the President is on board - and an F-16 fighter jet escort were taking part in a photo opportunity.



But office workers panicked and fled their buildings as the image of two planes near the World Trade Centre site brought back… Continue

Added by Simon Lewis on April 28, 2009 at 21:00 — No Comments

are sports bodies ready for swine flu??

http://armstrongkennedy.blogspot.com/



Is the sports world ready for Swine Flu?

(PROBABLY BEST READ IN THAT DEEP BARITONE VOICE USED IN MOVIE TRAILERS)



One really doesn't want to encourage panic, but the depressing thought is there, how many sports or entertainment event organisers have an crisis management plan in place for Swine Flu.?



The global footprint of major sports events for example means that we are all susceptible to disruption, cancellation and… Continue

Added by jim o'toole on April 28, 2009 at 11:56 — No Comments

B2B vs B2c

I posted this in another forum a couple of months ago, but I would be interested in hearing anybody else's experience.



B2B firms spend less on marketing technology than their B2C counterparts. But technology can generate higher-quality leads, reduce costs, create differentiated selling and be more easily evaluated. Music to your sales director’s ears.



In order to be successful, B2B marketers need to reach key decision makers and demonstrate marketing results. Often,… Continue

Added by dave.anderson4@ntlworld.com on April 28, 2009 at 11:03 — No Comments

Sir Alan Sugar says he may stand as Labour candidate for London Mayor

The TV star boss of the Apprentice, 61, has never been tempted by politics.



But the tycoon, a close ally of Gordon Brown, told BBC London yesterday: "Someone like me, who tends to cut to the chase, would be the right kind of person to look after a city like London. One can never say never."



The tycoon said he thought the job would be a "walk in the park", but there would be too many conflicts with his numerous business interests to make it possible.



A… Continue

Added by Simon Lewis on April 28, 2009 at 8:30 — 1 Comment

Off the menu: Sunday Times Rich List drops Gordon Ramsay

Gordon Ramsay will be dealt another blow to his reputation tomorrow when he is omitted from the latest edition of The Sunday Times Rich List.

Ramsay, who was rated as having a fortune of £50 million last year, has been struck off the register of the nation’s richest residents.

The chef has suffered an annus horribilis that has included allegations of adultery, revelations… Continue

Added by Simon Lewis on April 27, 2009 at 7:00 — 1 Comment

Recruitment agencies | why they’re still so valuable

Love them or hate them recruitment agencies are here to stay. Even in a climate where thrift heads a list of cautions the hiring process would not function effectively without the skills and knowledge afforded by these organisations, many of whom, despite the press, provide superb services to both candidates and clients.



Good recruitment is central to the success of any business and a good recruitment company can help candidates find the right job, in the right environment… Continue

Added by Simon Lewis on April 23, 2009 at 11:00 — No Comments

Spotlight on video CVs

First the paper CV gave way to the e-mail version, and now it appears that the US is moving towards the use of the video format.



New research from career publisher Vault Inc found that 89% of American employers would watch a video résumé if it were submitted to them, although only 17% have seen one. More than half said they believe such CVs will become a common addition to future job applications.



"It's still early days but they are becoming increasingly popular… Continue

Added by Simon Lewis on April 23, 2009 at 8:34 — No Comments

Mobile web marketing: if you build it they will come?

You might want to take 10 mins of your lunch break and go through this presentation that deals with Mobile marketing, well away from the usual bells and whistles around the topic

http://www.digitalbuzzblog.com/an-internet-watered-down-presentation/

Added by Marco Garito on April 22, 2009 at 16:13 — 1 Comment

Does your marketing measure up in a recession?

Brand advertising in above-the-line media is lovely stuff but it’s notoriously difficult to quantify, so clearly it becomes something of a luxury in today’s economic reality.



The watchwords for marketers today are “accountability” and “quantifiable results”.



In a recession, you don’t necessarily need consumers to feel warm and cuddly about your product or service; you need them to buy it.



Top Ten Hits



The Holy Grail for marketers is to… Continue

Added by dave.anderson4@ntlworld.com on April 21, 2009 at 16:52 — 3 Comments

Why groups on social networking sites are great...

Ever wondered why people take the trouble to set up groups on social networking sites? Are they being charitable by offering you a loving place to meet and connect with other like-minded souls? Well yes to a certain degree but more so because they can carefully plan and execute a marketing strategy to a captive audience – whilst being charitable…



Ok so there’s some work that goes in to getting it off the ground but once you’ve built it up with some proactive members and… Continue

Added by Mark lennox on April 20, 2009 at 22:30 — 1 Comment

Ling Cars Launch On-Line Site Traffic Mapping

A world’s-first benchmark in on-line business transparency, ingenuity and customer inter-activity has been notched up by the UK’s favourite car leasing company.



Internet car-leasing specialists, www.LINGsCARS.com, has launched a live sitemap on its website that shows the presence and cyber-whereabouts of each of the 85,000 people who visit the site each month.



In keeping with the entertaining, tongue-in-cheek ethnic branding introduced by LINGsCARS.com proprietor, Chinese… Continue

Added by Ian Rowley on April 20, 2009 at 11:42 — No Comments

Growing and successful online and catalogue retailer needs a Retention & Trading Marketing Manager

Does anyone know anyone who has the skill set required for this role?



The ideal candidate will already have gained significant experience in a marketing position within an online retail or distribution environment.....



The advert is detailed below, full job description is avaliable. Feel free to contact me via this blog, my page or email: a.tucker@swindaleparks.co.uk



Retention & Trading Marketing Manager



This leading and rapidly… Continue

Added by Alison Tucker on April 17, 2009 at 15:42 — 3 Comments

The Web TV Enterprise partners with Endemol in Independent.co.uk video content deal

Video on-demand marketing specialist The Web TV Enterprise has partnered with leading production company Endemol UK to create an exclusive new video channel on The Independent’s website. The channel will be hosting Endemol’s digital series ‘The Gap Year,’ which was produced with and featured on social networking site Bebo.

‘The Gap Year’ is a multiplatform digital series following six student travellers on a globe-trotting journey, facing challenges, experiencing new cultures and meeting… Continue

Added by Dominic Perkins on April 17, 2009 at 15:38 — No Comments

5 (or 6) home truths about reporting

5 (or 6) home truths about reporting

Added by Jason Navon on April 17, 2009 at 15:03 — No Comments

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