April 2014 Blog Posts (25)

MI5 and PR for small companies

Charlie Laidlaw is a director of David Gray PR and a partner in Laidlaw Westmacott. He is also a former intelligence officer with the Security Service (MI5).

A long time ago in a place not far distant from central…

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Added by Charles David Laidlaw on April 30, 2014 at 20:11 — No Comments

Wally Olins: an appreciation of brand value



Charlie Laidlaw is a director of
David Gray PR and a partner in Laidlaw Westmacott.

It’s hard to overestimate the impact that…

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Added by Charles David Laidlaw on April 29, 2014 at 16:28 — No Comments

EU Data Regulation: Bitesize 3 Point Action Plan

The new EU data regulation will have a huge impact on the future of B2B marketing. The changes are fast approaching, yet many companies who will be affected are unprepared.

In its most simplistic form, the EU Data regulation is essentially a massive restriction on the way data is collected. Website users and consumers will have greater control over how their personal information is captured, used and held. The restraints on the use of personal data (name, email,…

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Added by Elesha Bentley on April 29, 2014 at 11:03 — No Comments

What's the Buzz with networking at events?

Whenever anyone attends events their principal reasons to do so are to learn new things, network with some industry peers and maybe even source some new suppliers. But when one actually arrives at the event, the plan to “make five new connections” rapidly goes out of the window.

The coffee, food and primarily your mobile, full to the brim with all those important emails that can’t wait even one second, seem to take over from the “what do you do?”…

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Added by Natasha Preocanin on April 28, 2014 at 10:37 — No Comments

Writing is easy. All you have to do is cross out the wrong words*

Charlie Laidlaw is a director of David Gray PR and a partner in Laidlaw Westmacott.

It’s something that we all learn at school and, at one level, it’s a pretty easy skill.  After all, to…

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Added by Charles David Laidlaw on April 25, 2014 at 15:46 — No Comments

The Tres Amigos: Email, Blogging, and Social Media Marketing

The Tres Amigos - Email, Blogging, and Social Media Marketing

One is boring, two is not quite enough, four is too much and five is a boy band.

There’s a reason why three-legged foundations don’t easily topple in the storm. It’s a good strategic number, especially in marketing, where a single-type attack is…

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Added by Belinda Summers on April 25, 2014 at 6:48 — No Comments

The True Definition of “Engagement” in B2B Marketing

The True Definition of “Engagement” in B2B Marketing

Technology in B2B lead generation is both a blessing and a disgrace. On one hand, it makes marketing operations more efficient and workable. On the other hand, there’s a lot to keep up with – you have to monitor emails, update your blogs, post on social media…

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Added by Belinda Summers on April 24, 2014 at 5:11 — No Comments

Modern Love - The Mobile

The Bristol based graffiti artist has produced another fantastic piece of art called 'Modern Love'.

 

The couple are seen embracing whilst looking over each other’s shoulders at their true modern love – the mobile phone.

It was painted on the door of a struggling club in…

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Added by Jake Jeffries on April 23, 2014 at 14:45 — No Comments

What makes a TV ad stand out?

Recently, I saw one of the funniest adverts where me and my brother were laughing about when we thought of it a second time, the Jaffa Cakes advert, and my cousin (when we first saw it) said that adverts that don't really make sense or doesn't relate to the brand totally do stand out which is quite true. Check out the two videos below.…

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Added by Ben Annang on April 19, 2014 at 12:00 — 1 Comment

Seven of the best: Easter campaigns from Hovis, Heineken, McDonalds, & more.

Easter is a great opportunity for businesses to show their brand personality.

We’ve hunted down some of our most favourite Easter ad campaigns, which show brands being wonderfully creative to promote their product.

Is there one we’ve missed which you think deserves recognition? Let us know!…

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Added by Anneka roberts on April 17, 2014 at 10:22 — No Comments

Rejections? Turn These Into Potential Sales Leads

Rejections? Turn These Into Potential Sales Leads
It is normal to get rejections in your lead generation campaign. You may be able to get in touch with a lot of prospects and talk business with them, but there will be cases where the positive responses would be slow. Given the…
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Added by Belinda Summers on April 17, 2014 at 5:08 — No Comments

Drones, connected things and ethics

Charlie Laidlaw is a director of David Gray PR and a partner in Laidlaw Westmacott.

Google has just announced that it is buying a company that manufactures high-altitude solar drones capable of flying for years and designed to beam down wireless signals.

The idea is that the drones will help to connect people in poorer parts of the world and provide a…

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Added by Charles David Laidlaw on April 16, 2014 at 15:47 — No Comments

Creating an integrated PR plan

Charlie Laidlaw is a director of David Gray PR and a partner in Laidlaw Westmacott.

There’s nothing worse than random marketing, with confused (and confusing) messages being squirted…

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Added by Charles David Laidlaw on April 15, 2014 at 17:33 — No Comments

Power your content SEO strategy across owned, earned and paid media

Keeping up with Google’s frequent algorithm changes is a constant issue for anyone working in SEO, or content for that matter.

It’s all good news for the search user, as the evolution of semantic search promises improved results. Any business aiming to increase their rankings (and who…

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Added by Ross Furlong on April 14, 2014 at 8:41 — No Comments

How video marketing impacts on sales and beyond

Online video now makes up an increasingly chunky slice of the overall brand marketing pie. Last year, Brafton reported that 64% of marketers said that video content would “dominate” their…

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Added by Ross Furlong on April 9, 2014 at 13:30 — No Comments

Looking at the new social media platforms

Facebook and Twitter are the established players in social media but there are some new kids on the block which have them looking over their shoulders.

Snapchat is an app which allows you to send photos and videos to your friends that they can only see for a maximum of ten seconds. A very simple idea and app that Facebook attempted to purchase for 3 billion dollars back in November 2013. Google then offered 4 billion dollars. Both were declined.

Facebook was more successful…

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Added by Jake Jeffries on April 9, 2014 at 10:17 — No Comments

Machiavelli and a PR dimension

Charlie Laidlaw is a director of David Gray PR and a partner in Laidlaw Westmacott.



The issue of PR and its influence on the media is never far away, the underlying concern…

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Added by Charles David Laidlaw on April 7, 2014 at 15:32 — No Comments

#WhichBlueRU: Top Class Social Media from the Boat Race Sponsors

London UKThe Boat Race is undeniably one of the poshest sporting events, certainly in the UK and probably around the world. The amount of tradition surrounding the race is incredible and the whole event is a great reminder of our cultural and sporting past. Although sometimes criticised for being elitist it continues to capture the imagination of…

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Added by Mike Riches on April 7, 2014 at 14:27 — No Comments

How to manage your brand properly: reputation management etiquette.

Now that the digital world runs more or less every aspect of our lives can a brand, or person, for that matter, afford to not look after themselves online?

Firstly, let’s squash a few of these rumours that reputation management is quite simply “Social Media Monitoring”. It’s not, and there’s a lot more to it than simply “seeing” what’s being said about you: you have to react to what people are saying & doing, but more importantly,…

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Added by Natasha Preocanin on April 7, 2014 at 9:30 — No Comments

What’s on: design, branding and digital

We give you the heads up on the hottest events in April from the creative industry.

Some are free, some are under a tenner, and others are just that little bit more expensive…

1) The Devil’s Cabinet

Date & Time: 10th April,…

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Added by Anneka roberts on April 4, 2014 at 13:16 — No Comments

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