July 2014 Blog Posts (15)

Why we NEED to tell stories

It’s 30,000 years ago.

A man is hunting; the sun’s beating down through the sparse trees.

He hears a noise.

He turns to see the leopard in full leap, time slows and he moves his spear…

He carries the leopard carcass back to the village, and as people gather to marvel at it he…


Added by John Rockley on July 31, 2014 at 13:50 — No Comments

The Economics of Reputation

Ask most people in PR about the reputation of the tobacco industry and you’re likely to get a wide variety of answers, most of which will border on the negative.

The tobacco companies have responded to the clampdown on the public sale of cigarettes through giant health warnings on packets and a steep…


Added by Ardi Kolah on July 30, 2014 at 19:56 — No Comments

Is the way businesses talk to customers changing?

http://www.textmarketer.co.uk/txtushttp://www.textmarketer.co.uk/txtusSocial media has changed the way we communicate forever but it is not just the way we communicate with each other that has changed, it's also the way we communicate with brands and businesses. 

Social media has connected and given the world a voice. Anything can go viral and spread…


Added by Jake Jeffries on July 30, 2014 at 10:30 — No Comments

Why are Marketing Infographics cool?

Why are Marketing Infographics cool

Of course by ‘cool’ we mean ‘intellectually enlightening’ and ‘visually fascinating’ at the same time.

A few years ago, people would rely on infographics to gain insight on the most important information out there, not only in the realm of business but also in everyday life. Now,…


Added by Belinda Summers on July 29, 2014 at 21:52 — No Comments

The Three Lies That Will Ruin Your B2B Lead Generation Campaigns

The Three Lies That Will Ruin Your B2B Lead Generation Campaigns

As a business owner, you should be aware of the things that can ruin…


Added by Belinda Summers on July 18, 2014 at 19:07 — No Comments

Evidence of cultural stereotypes holding back innovative new business and marketing opportunities for British companies

The recent food labeling controversy where supermarket meat products were halal but not labelled as such threw a spotlight on the choices as consumers we want to make not just about the quality of our food but also the method of its production and manufacture.

We live in a world of infinite choice and it’s…


Added by Ardi Kolah on July 17, 2014 at 18:51 — No Comments

How Did You Fare in the First Trimester of 2014? A B2B Marketing Evaluation

How Did You Fare in the First Trimester of 2014 - A B2B Marketing Evaluation

The first 4 months of the year are over, and it’s now time to assess how your marketing efforts are doing so far. The first trimester is oftentimes very crucial in laying out the groundwork for the rest of the year, as well as…


Added by Belinda Summers on July 16, 2014 at 21:25 — No Comments

7 Reasons why you need to go mobile

There are still some very stubborn minds out there that are not willing to except the power of mobile and that it is not just a fad - the year of the mobile seems to be stretching out into the decade of the mobile.

There are so many reasons why mobile is taking the world of business and marketing by storm but I thought I would just name 7 that should hopefully convince you.

1. We don't leave home without it

The mobile has almost become a body…


Added by Jake Jeffries on July 15, 2014 at 9:19 — 2 Comments

10 Reasons Why Your Business Needs A Blog

Last year content really came into sharp focus, forming the foundation for all successful social media marketing and SEO. In 2014 the focus on content has remained at the top of the digital marketing agenda, making it more critical than ever that your business is producing high quality content, and the easiest way to do this, is via a business blog.

Why You Need A Blog

A recent survey by Maxus For Business, found that 70% of business people thought that B2B brands did not know how to…


Added by Shell Robshaw-Bryan on July 10, 2014 at 10:23 — 2 Comments

Why Infographics Should Be Part of Every B2B Marketers Toolkit

As b2b content marketing specialists, keeping track of how both new and established types of content deliver when it comes to ROI is a vital part of our operations. That’s why we were baffled by the industry mutterings that the tried and tested infographic had run out of steam. Had this highly effective way of delivery dense data in a visually compelling and easy to digest way really had its day?

We didn’t think so. We posted a blog stating our case that for b2b brands, infographics…


Added by Nadia Padayachy on July 9, 2014 at 12:20 — No Comments

Better Lead Generation Services Can Be Attained If Outsourcing Telemarketing Services Is The Priority

Better Lead Generation Services Can Be Attained If Outsourcing Telemarketing Services Is The Priority

Most companies these days are dealing with bigger account or b2b transactions are still using one of the oldest and yet most effective of all marketing methods not just to close a sale but to do…


Added by Belinda Summers on July 8, 2014 at 19:49 — No Comments

Lackluster Email Marketing Campaign? Get a boost now!

Lackluster Email Marketing Campaign Get a boost now!

Email marketing can be a pain in the butt when not enough planning and execution go into it. Considering it’s still the …


Added by Belinda Summers on July 7, 2014 at 11:38 — No Comments

How the arts can drive more incremental revenue from sponsorship

The arts sector needs to become much more commercially savvy in helping itself achieve anything like the success achieved by sports rights owners over the last 40 years that has generated billions in support of sports and entertainment that relies on sponsorship income for its existence.

Earlier this…


Added by Ardi Kolah on July 6, 2014 at 11:16 — No Comments

The 4 questions to ask before you start content marketing

Embarking on a content marketing strategy from scratch can be a daunting prospect. The encyclopaedic amount of information at one’s fingertips, while seemingly helpful, is overwhelming – a swift Google search on the topic…


Added by Ross Furlong on July 3, 2014 at 11:00 — No Comments

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