August 2011 Blog Posts (14)

How a brand can blow it with clumsy copywriting



I’m one of those sad people that actually reads brochures and catalogues for fun.  Why?  Because I’m fascinated by the tricks that mail order companies will pull in an attempt to separate people from their money.

The romantic fiction that is Boden

Boden is a favourite of mine – I can’t figure out whether their approach is brilliant…or bollocks.  Going back through my collection of their catalogues the approach is pretty consistent (you…

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Added by Jim O'Connor on August 29, 2011 at 17:38 — 3 Comments

15 ways to get more clients for your web design business*

This article originally appeared on the Bigredtomatocompany.co.uk and is republished here with full permission of the author and The Big Red Tomato Company Ltd.

 

15 ways to get more clients for your web design business* (or any other creative business for that matter)

*Insert type of business here

As a coach working with…

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Added by Big Red Tomato Co on August 26, 2011 at 11:30 — No Comments

"Why join the navy if you can be a pirate?" and other Steve Jobs quotes

On the day that Steve Jobs stepped down from his role as CEO of Apple, it is fitting to revisit his approach to creativity, technology, work and life through his most memorable and inspiring quotes.…

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Added by Jeremy Rosenberg on August 25, 2011 at 12:30 — No Comments

What difference could your talent make to the charity of your choice?

A new online matching service has been launched, which brings together professional marketers with not-for-profits, charities and social ventures to whom they can donate not their wallet but their talent.



The venture is called Pimp My Cause and makes it quicker and easier to find the right pro bono work to… Continue

Added by Paul Skinner on August 24, 2011 at 15:15 — 2 Comments

Networking with Angels

This article was highlighted by Jeremy and Kay at emotionalintelligenceatwork and is… Continue

Added by Barry Harvey on August 23, 2011 at 14:00 — 2 Comments

Scare tactics revealed!

As part of raising our community profile we entered into a scarecrow competition, part of a local fundraiser. This year’s theme was "kids TV". How the +%@! do you associate network services with Kids TV? I decided to take our loveable mascot "Eric the frog" and dress him up as "Mr Toad" from Wind in the Willows.

 

After blood sweat and tears, 4 trips to B & Q and giving up my tweed jacket, Eric was ready:…

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Added by Sion Williams on August 23, 2011 at 9:00 — 1 Comment

Everything IS Different!

Article first published as Everything IS Different on Technorati.…



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Added by Deanna on August 19, 2011 at 12:49 — No Comments

Klout, YouTube, Foursquare, and social media (satire) overload!

Klout, YouTube, Foursquare & social media (satire edition 22) overload!!

How's your Klout score??

MarketingM8 Klout score

How's that for a social media ride to remember??

Is that a result of adding YouTube and…

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Added by Peter Masters MCIM on August 17, 2011 at 16:00 — No Comments

A social media guru or just a rip off?

A social media guru or just a rip off?

(I'm using the word guru because there's a lot of self acclaimed gurus around nowadays)



Yes, social media is big and yes, it is getting bigger and yes, of course, your company should have realised that it's not just a fad after all, but don't panic!



It would seem that some people are panicking and others are taking advantage…

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Added by Peter Masters MCIM on August 17, 2011 at 14:30 — No Comments

The Octopus Marketer

Haven't you noticed today how quickly you need to get yourself up to scratch on so many new software, technologies, methods, tactics, techniques, procedures, etc? The PR & Marketing industries are evolving at the speed of light and we are merely catching up on a day to day basis to keep ourselves at the top of our games.…

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Added by Pascale Girard on August 16, 2011 at 15:30 — No Comments

Is Blackberry the catalyst for 'social media' riots? (Social media satire 23)

As a social media blogger I never expected to be getting into social media politics, but it's the 21st century and here we are. Is it foolish to blame social media, or more specifically Blackberry, for the recent riots in London and around the UK Yes, of course it is.…

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Added by Peter Masters MCIM on August 16, 2011 at 13:00 — 6 Comments

Things you need to know about running a promotion on Facebook

By Lee-Ann Bedford from my blog Aqua Pebble

 

Running a promotion or competition on Facebook can be a great way to increase your fan base, get brand exposure and awareness or create engagement in your Facebook community. In May 2011 Facebook changed it's promotional guidelines, which created a…

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Added by Lee-Ann Bedford on August 7, 2011 at 10:42 — 9 Comments

Social media can turn competitors into strategic business partners

Well my social media journey continues and I must say it has been a revelation. I have started to make some very interesting friends around the world, most surprisingly though is that some of my best contacts have been people I once considered the "enemy" - my competitors...



What has really impressed me about ecademy and other social media sites is everyone's willingness to help one another and share advice - and imagine my surprise when the best advice came from competitors!… Continue

Added by Peter Middleton on August 3, 2011 at 18:19 — No Comments

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