Recently, I've had the privilege to connect with a few brilliant Entrepreneurs who are utilizing facebook very effectively for their business.
The sad thing here is that many marketers still don't believe they can actually make money using only facebook as their marketing platform. That's not disregarding other social networks though. Buttom line is - always go for what's working for you (There can be more than one, but choose wisely).
People who know they are doing,…
Added by Otoabasi Umonting on August 30, 2012 at 18:30 — No Comments
With constant technological developments and changes, it's important for businesses to keep a close eye on the shifts that take place so that they can react in time.
A new survey from Virgin Media Business, which interviewed UK company CIOs on how they think technology…Continue
Added by UK Marketing Network on August 30, 2012 at 15:09 — No Comments
After the naked pictures of the partying Prince were published in The Sun, you would think that a PR nightmare would unfold on the Royal household, but no, instead people were more than happy to accept that, royal or not, everyone should be able to let their hair down once in a while.
This lead to a great bit of marketing from the Las Vegas Tourism and Convention Authority. They created a social media campaign shaming those responsible and reminding everyone that ‘What happens…Continue
I came across the reviews for one of BIC's latest products; Pens for her. Firstly I couldn't figure out if these pens were an intentional PR stunt or if, due to their patronising tone, description, look... pretty much the entire product, the backlash was in fact genuine and a huge mistake on behalf of BIC.
Everything, from the floral design to…Continue
Back in January, Gregory Roekens predicted that virtual shopping with a virtual assistant would be the next big technological advance. Over half way through 2012 one of his predictions has already become a reality.
Wunderman is a global network of advertising, marketing and consulting companies. They specialise in "digital, social, mobile, local, performance and data-driven" marketing.…
Added by UK Marketing Network on August 29, 2012 at 15:28 — No Comments
While many brands have mostly been concerned with their social media strategies regarding networks such as Facebook and Twitter, the so-called niche social platforms have been quietly and somewhat unexpectedly gaining ground away from the spotlight, according to new data from…Continue
Added by UK Marketing Network on August 29, 2012 at 10:20 — No Comments
UK Marketing Network (UKMN): Why did…Continue
Added by UK Marketing Network on August 28, 2012 at 13:00 — No Comments
“Your keyword will be defined by the company it keeps”.We love this quote from SEO expert Bruce Clay, speaking recently at SES San Francisco. Clay’s words herald a new evolution of SEO, and the principles of context and using broader keyword lists and synonyms apply equally well to …Continue
Added by Ross Furlong on August 28, 2012 at 12:01 — No Comments
Social commerce is gaining popularity among UK consumers and is expected to become more prominent over the next couple of years, according to new research from eBay and Conlumino.
The study predicts that by 2014 the value of sales made via social shopping in the UK will…Continue
Added by UK Marketing Network on August 28, 2012 at 10:00 — No Comments
UK brands seem to be finally starting to get the message that marketers have been trying to put across for quite some time now – mobile optimisation is a must in a world where consumers and their mobile devices are constantly together.
New research from the Internet Advertising Bureau (IAB) reveals that almost 40% of the UK´s top 100 brands have already optimised their website for mobile. Similar research from Google in 2011 found that 79% of brands were yet…
Added by Ben Hollom on August 23, 2012 at 15:04 — No Comments
Young Britons, aged 18 to 34, are interested in getting information about their health, finance and employment opportunities online, but are not too preoccupied with environmental issues, according to a new survey on how young people use the Internet and how they respond to marketing campaigns, carried out by online media and technology company Burst Media.
When asked about the factors that shape their purchasing decisions, almost half of those polled cite…
Added by Ben Hollom on August 23, 2012 at 15:03 — No Comments
Although social media plays an important role for young Britons, the vast majority of them (91%) are not willing to take advantage of e-commerce opportunities offered on Facebook, a new poll from youth marketing agency The Beans Group suggests.
In contrast, just 4% of the…Continue
Added by UK Marketing Network on August 23, 2012 at 10:10 — No Comments
By Mac Shokar, Rocket Bags
I’m not one to start a LinkedIn discussion. Sure, I sometimes browse through the more interesting ones. And occasionally I might even jump in and have a say. But to start a discussion? I’ll pass the spotlight to someone else thanks (like Shane!).
So what triggered …Continue
Added by UK Marketing Network on August 23, 2012 at 10:00 — No Comments
Added by Jane Sherwood on August 22, 2012 at 10:00 — No Comments
Providing a comprehensive shopping experience on various channels has become a must and both small and large brands need to ensure their customers' needs are met.
In an attempt to offer a seamless shopping experience, one of the largest UK retailers, John Lewis, is about to open…Continue
Added by UK Marketing Network on August 21, 2012 at 11:12 — No Comments
In recent years, Lead Generation has deservedly blossomed into one of the fastest growing areas of marketing today (42% of sales coming from online leads according to Econsultancy). It's even spawned a new more popular big brother of late - Performance Marketing. Performance covers a much larger area…Continue
Added by Peter Bell on August 21, 2012 at 9:59 — No Comments
2012 is rumored as the tipping point for cloud. For the last four to five years, we have heard that cloud (Internet-delivered solutions) is about to go mainstream, however, this year it is not the hype, but real user benefits that are driving adoption
What do I…Continue
Added by Ian Moyse on August 20, 2012 at 11:48 — No Comments
‘Will you get the outcome you expect or will you be one of the losers?’
By Ian Moyse - Sales Director, www.workbooks.com
Eurocloud UK Board Member & Cloud Industry Forum Governance Board Member
Let’s discuss a couple of the heavyweight C words in the IT Sector, Cloud and CRM.
What do they have in common? Well they have both certainly provoked a lot of press coverage and…Continue
Added by Ian Moyse on August 20, 2012 at 11:45 — No Comments
Richard Keelty, UK product marketing manager for Google, last week wrote a post on the corporate blog, reflecting on the trends in media usage and some interesting social media campaigns during the recent Olympic Games in London.
In partnership with NBC, Google…Continue
Added by UK Marketing Network on August 20, 2012 at 11:10 — No Comments