Online advertising spending in the UK has overtaken television expenditure for the first time, a report has said.
Online spending grew 4.6% to £1.752bn in the first half of 2009, while TV spending shrank 16.1% to £1.639bn.
Overall advertising fell 16% compared with the same period in 2008, said the study by the Internet Advertising Bureau and PricewaterhouseCoopers.
E-mail campaigns, classified adverts, display ads and search marketing are all classed… Continue
Added by Simon Lewis on September 30, 2009 at 13:10 —
Bans on lighting up indoors, tobacco advertising stopped, under-the-counter sales, the war against smoking goes further every year. But could plain, white packets be the nuclear option against the industry?
Marketing cigarettes used to be a lot easier. There were brands that were smooth, ones that were tasty, while others made you attractive to women, or men.
You were "never alone with a Strand". Kools were "as cool and as clean as a breath of fresh air". Camels… Continue
Added by Simon Lewis on September 30, 2009 at 13:01 —
A Twauction is an auction of products and services run though Twitter.
On 1st October 2009 Only Marketing Jobs introduces its inaugural Twauction for recruiters, suppliers and direct employers, who are invited to participate in the online auction, where premium advertising spaces can be snapped up for relative bargains.
The Twauction is designed to replicate a traditional auction, but online.
With a number of premium advertising spaces under the… Continue
Added by Simon Lewis on September 30, 2009 at 10:30 —
You may be thinking what an odd question. Or maybe you have a similar philosophy to me. I have always said that to achieve in life you can’t be wallpaper, you need to stand out from the crowd. Standing out from the crowd gets you noticed, but if the wrong people notice you, you might as well be wall paper.
By wrong people I don’t mean negative publicity, I mean people who won’t make a difference to you achieving.
Centre pieces can be elegant, subtle, stylish,… Continue
Added by Lee-Ann Bedford on September 28, 2009 at 12:30 —
By Margaret Webster
Coats, woollen trousers, jumpers, scarves and knitted hats are filling the stores. Many shops have sent me emails announcing their Autumn/Winter collection. I take quick look at these messages and then delete them with the intention of maybe visiting their store or website later.
Boden did something different. They offered me 15% off and free delivery if I ordered within 48 hours. I needed some long-sleeved t-shirts and winter trousers so I… Continue
Added by Simon Lewis on September 25, 2009 at 10:49 —
I have not been in the Network Marketing industry long, but I quickly realized that only a handful of people are successful in this industry. With all the products, services, and companies out there it is hard to find a spot where you will be successful. One of the first lessons that I learned was "People Don't Join Companies, They Join People!!!" I watched how things were going in network marketing before I jumped in. There were so many companies to chose from that had a variation of products… Continue
Added by Allen Resha on September 22, 2009 at 19:17 —
Three Things You Can Do To Optimize for Bing
First and foremost, SEO should start with real content for real people. A lot of smart engineers at Microsoft (and at Google for that matter) spend their working life trying to return the best search results for their human users. So smart SEO should focus on human interest, readability, usability, and value.
Once you have provided good content for your human site visitors, there are at least three things you should do to pave the way… Continue
Added by Marco Garito on September 22, 2009 at 10:31 —
I would like to introduce a new social media cafe, which we are launching in Twickenham on the 2nd October. The objective is to create a local place to meet other people interested in social tools, digital media and ideas and be will to share your knowledge with others. Everyone is welcome, the just curious about "what this digital stuff is all about" to people who are involved in it everyday".
We have a local restaurant,… Continue
Added by Julie Walker on September 22, 2009 at 6:18 —
Forget caller ID. A coming wave of “social” mobile phones is likely to tell you everything you ever wanted to know and more about the person calling you.
An application called Robo.to, available in the fourth quarter on the iPhone and handsets that run Google’s Android operating system, offers a stream of information about callers, including personal videos, photos and their current location.
It is an example of the “social address book” – the reinvention of a… Continue
Added by Simon Lewis on September 21, 2009 at 8:57 —
My blog was conceived about 90 days ago when I bought a domain name with a 3 year hosting package. It then took a few weeks of playing with templates and getting familiar with WordPress, the engine I selected after some research, before I was ready to start blogging. I published my first 3 posts on the 06 July 2009. Here are the lessons I have learnt since and believe me I am still learning more.
1. Deciding on the focus of your blog may not be as clear cut as many… Continue
Added by Lee-Ann Bedford on September 17, 2009 at 13:21 —
Video-sharing, social networking show biggest benefit
New Web technologies that generate buzz may seem attractive, but businesses must keep an eye toward measurable benefits before investing. ROI is a top concern of marketers, in tough economic times more than ever.
McKinsey Quarterly’s “Global Survey”
polled companies about the benefits gained from using various Web 2.0 tools, both internally and… Continue
Added by Simon Lewis on September 16, 2009 at 8:12 —
Google, long seen as an enemy by many in the news industry, is making a bold attempt to be seen as a friend with a new service it hopes will make it easier for readers to read newspaper and magazine articles.
On Monday, the company introduced an experimental news hub called Fast Flip
that allows users to view news articles from dozens of major publishers and flip through them as quickly as they would the pages of… Continue
Added by Simon Lewis on September 15, 2009 at 12:04 —
Do companies need to be marketing to smaller targeted groups in today’s complaint ridden age?
Sky Sports has been censured for its High Definition (HD) National advertising campaign urging viewers to subscribe to its HD service in order to view the British Lions and Ashes during the summer.
Several complaints were upheld having found that if a viewer did not already own a Sky + HD box they would have to wait up to 12 weeks for installation of the service. Thus possibly… Continue
Added by Nick Buckland on September 15, 2009 at 10:40 —
It’s all about you.
Today’s climate dictates that unless you stand out from the crowd your chances of successful career development are significantly stifled. How you market your skills is what sets you apart from your competitors.
In bygone days a CV was sent to a recruiter who matched your details against a post, where key-worded relevancy would generate interviews. This, of course, is no longer the case. With job applications continue to rise recruiters are… Continue
Added by Simon Lewis on September 10, 2009 at 22:00 —
You need to be very cautious when selecting a resume writing
service as anybody can put up a sign that they write resumes. In fact 1 company that secretly positions itself “#1” really sends the resumes abroad to be produced and produces very awful broken English resumes. Other companies providing resume help
deliver nothing more than a prettier format of what you have.
So here’s… Continue
Added by Donna Reid on September 10, 2009 at 3:13 —
How we present ourselves is something we think about daily. In fact, whether it be consciously or not, it is something that is constantly on our minds. How a brand or service is presented is the first port of call for how it is evaluated by potential clients and consumers.
It is usually human nature to want to create a good impression, and this applies in most situations. The key to creating an impression is by delivering a message in a way that captures the attention of people and… Continue
Added by Sian Clancy on September 9, 2009 at 14:06 —
The social media features Salesforce.com is integrating into its solutions look top-notch. The fact that these solutions can be integrated into existing systems just makes it that much more attractive.
Added by Marco Garito on September 9, 2009 at 10:02 —
With Service Cloud 2, Salesforce.com is focusing on integrating social media into companies existing customized CRM system
Although Service Cloud 2 has multiple components, the biggest announcement is the availability of Salesforce for Twitter as a free-add-on for existing Salesforce.com customers, via the Force.com App Exchange. With Salesforce for Twitter, Salesforce.com customers of any size can manage and actively participate in ongoing Twitter() conversations with their customers, all… Continue
Added by Marco Garito on September 9, 2009 at 10:00 —
As business owners attempt to cut costs in their businesses and with the huge increase in online business networking, Business Matters looks at whether face-to-face networking really is just a waste of time and money.
Despite the increasing popularity of social networking websites like Twitter and Linked-In, face-to-face networking is more important than ever according to a study conducted by business community Business Scene.
Business Scene questioned 500 small… Continue
Added by Simon Lewis on September 9, 2009 at 8:30 —
There should be a ban on all alcohol advertising, including sports and music sponsorship, doctors say.
The British Medical Association said the crackdown on marketing was needed, along with an end to cut-price deals, to stop rising rates of consumption.
The industry spends £800m a year on promoting drinks - just a quarter of which goes on direct advertising.
Doctors said action was essential as alcohol was now one of the leading causes of early death… Continue
Added by Simon Lewis on September 9, 2009 at 7:42 —