If you have spent time above ground in the past few years, you have heard about the business value of participating in online communities.
Added by Iain Surman on September 27, 2011 at 10:32 — No Comments
Social media is always on, brands can’t spend 9 months of the…Continue
Do you find yourself in an uncomfortable bind when it comes to attracting customers? On the one hand you want to present yourself in a professional manner. But on the other you desperately need to grab attention. Doing both at the same time is virtually impossible…Continue
Added by Nagaraju Devulapalli on September 23, 2011 at 7:27 — No Comments
Few theories have endured as well as Jerome McCarthy’s 4Ps – Product, Price, Place and Promotion first published in 1960. There have been may imitators since – the 7Cs (McCarthy’s four plus People, Process and Physical evidence, the 4 Cs (Consumer, Cost, Convenience and Communication), Ogilvy and Mather’s 4 Es (Experience replacing…Continue
At Junction 28 going clockwise on the 25 is a large billboard advertisement in a field for Sugardady.com which unsurprisingly turns out to be is a niche dating website, I think, aimed at a particular type of girl interested in a particular type of fella. I’ve not seen this poster anywhere else so I’m guessing the website owners have been conducting a bit of research and have established that there is a market for such a product amongst Essex floosies.…Continue
Saatchi & Saatchi came up with a fab idea for Proctor & Gambles latest Ariel Active campaign in Scandinavia recently. Running for a week between 29th August - 3rd September, they created a robot arm which could be powered via users on…Continue
Adverts, leaflets, blogs, flyers, e-newsletters.
You name it, we probably write it.
Each has various levels of success and it is usually a combination of all that helps to reach the widest market and give a brand the legs it needs to be successful.
So when a client came to me with a project they were working on, that would see their entire marketing budget incorporated in one media, I was intrigued and a little…Continue
Added by Laura Brown on September 14, 2011 at 15:41 — No Comments
I was sitting at my desk when I received an email containing the some old-timey adverts. At first, I was pretty amused by them and then slowly it dawned on me that these were actually used to sell products to people. Not only are some of these products shocking but the way that they are advertised is amazing. There would be no chance that these adverts would have gone through the rigorous censorship of today’s advertising world.…Continue
Added by Jane Sherwood on September 14, 2011 at 15:00 — No Comments
Added by Geoff Frewin on September 14, 2011 at 11:30 — No Comments
More and more of your customers are accessing social media from their smartphones. Is your business there to meet them?
Until recently, people only accessed LinkedIn, Facebook, YouTube and Twitter from their desktops. But today, a growing percentage of your customers are using their mobile devices to connect with your business via social media.
Again and again we see examples of crowdsourcing being discussed in the media, as well as examinations of the future of such practices within the sphere of marketing.
Not too long ago, in a galaxy not at all far away, a little thing called “social media” surfaced in the Internet world, which had the potential to radically reshape the worlds of marketing, advertising and business in…Continue
Added by Andrew Medalsy on September 6, 2011 at 12:30 — No Comments
As marketers, our job is to match-make between need and supply; to ensure a close fit between what our customers need and what our companies deliver.
But needs change, and unless we are close to our customers and their changing needs and expectations, our battle for retention and growth will tougher and vastly more expensive. So here’s five reasons why collecting and acting on customer feedback is critical for every serious marketer:
Added by Di Gates on September 6, 2011 at 10:59 — No Comments
Despite its invasion of mainstream society – and contribution to the fall of a few despotic Arab regimes in as many weeks – is the jury still out on the long-term value of social media?
PR Media Blog would be the first to admit its …Continue
Help! My Marketing budget has been cut!
I was minding my own business as the Marketing Director walked through the door of my office. “We need to find £500,000 and it’s coming out of your budget” she said. We were three months into the financial year and over the course of the next nine months my team and I had to figure out a way to deliver results to the business while cutting our spend dramatically. We did it.
Over the years, I’ve found just how valuable…Continue
Added by Hannah McNamara on September 1, 2011 at 10:05 — No Comments