September 2011 Blog Posts (17)

Avoid being labelled in social media

If you have spent time above ground in the past few years, you have heard about the business value of participating in online communities.                                                                    



Added by Jane Sherwood on September 30, 2011 at 13:11 — 1 Comment

Writing truly irresistible marketing copy

Before I start, I understand that you won’t want to start reading the same old re-circulated ‘tips’, so I decided to write this article from a completely different angle to anything you’ve probably read before. You’re likely to be reading this in the hope that you’ll find some clever techniques for developing better marketing copy, so that you can sell more product. Part of being effective involves the marketing copy being able to really engage the reader, wouldn’t you agree? It would be so… Continue

Added by Ricky Warren on September 29, 2011 at 17:00 — 3 Comments

Deciding Between Fixed Layout ePubs, Dynamic ePub or a Kindle Print Replica Format

You may be wondering what the difference is between Fixed Layout ePub and standard dynamic ePub? You can find all the answer here.

Dynamic ePUB

A dynamic epub file is one where the text and images reflow to fit the device screen (iPad, kindle etc.), epub was designed for this purpose and most ebooks do this now. This is a simple but ingenious way to keep the text and images all at a readable size irrespective of the screen size, but unfortunately, the original… Continue

Added by Iain Surman on September 27, 2011 at 10:32 — No Comments

Social Media Marketing - the old campaign model need not apply

Social media marketing. The big burst is dead. Long live the drip-feed.

Social media is always on, brands can’t spend 9 months of the…


Added by Tom Huxtable on September 27, 2011 at 8:30 — 2 Comments

The same but different. How far can a professional go to attract attention?

Do you find yourself in an uncomfortable bind when it comes to attracting customers?  On the one hand you want to present yourself in a professional manner.  But on the other you desperately need to grab attention.  Doing both at the same time is virtually impossible…


Added by Jim O'Connor on September 24, 2011 at 11:49 — 1 Comment

The 4 Ps of Search Engine Optimization

If there is any one reality to SEO, it’s that there are winners and losers. There are certain qualities that are necessary for any winning SEO strategy that can be broken down into the 4 Ps of SEO: proactive, persistence, perseverance, and patience.


Being proactive…

Added by Nagaraju Devulapalli on September 23, 2011 at 7:27 — No Comments

The new 4 Cs of small business marketing

Few theories have endured as well as Jerome McCarthy’s 4Ps – Product, Price, Place and Promotion first published in 1960. There have been may imitators since  – the 7Cs (McCarthy’s four plus People, Process and Physical evidence, the 4 Cs (Consumer, Cost, Convenience and Communication), Ogilvy and Mather’s 4 Es (Experience replacing…


Added by Mike Farmer on September 20, 2011 at 10:05 — 1 Comment


At Junction 28 going clockwise on the 25 is a large billboard advertisement in a field for which unsurprisingly turns out to be is a niche dating website, I think, aimed at a particular type of girl interested in a particular type of fella. I’ve not seen this poster anywhere else so I’m guessing the website owners have been conducting a bit of research and have established that there is a market for such a product amongst Essex floosies.…


Added by David Sadler-Smith on September 20, 2011 at 10:00 — 2 Comments

Ariel Facebook campaign linked with an offline 'squirt'

Saatchi & Saatchi came up with a fab idea for Proctor & Gambles latest Ariel Active campaign in Scandinavia recently. Running for a week between 29th August - 3rd September, they created a robot arm which could be powered via users on…


Added by Emma Durant on September 15, 2011 at 8:49 — 1 Comment

Would you ever think of turning your marketing budget into a b2b magazine?

Adverts, leaflets, blogs, flyers, e-newsletters. 


You name it, we probably write it. 


Each has various levels of success and it is usually a combination of all that helps to reach the widest market and give a brand the legs it needs to be successful. 


So when a client came to me with a project they were working on, that would see their entire marketing budget incorporated in one media, I was intrigued and a little…


Added by Laura Brown on September 14, 2011 at 15:41 — No Comments

How times have changed!

I was sitting at my desk when I received an email containing the some old-timey adverts. At first, I was pretty amused by them and then slowly it dawned on me that these were actually used to sell products to people. Not only are some of these products shocking but the way that they are advertised is amazing. There would be no chance that these adverts would have gone through the rigorous censorship of today’s advertising world.…


Added by Jane Sherwood on September 14, 2011 at 15:00 — No Comments

Structured Website Effectiveness: What’s the Diagnosis, Doc? A Diagnosis Not a ‘Cure All’

Sadly the owners (that’s you!) of fairly effective well designed Websites, who quite rightly want to have the best site in their area of expertise, will take up the offer from those who promise near instant gratification, and then sit back and await their just rewards. What we often see in our research is that what is on offer is often a very commendable solution but not necessarily the solution to the problem at hand.

Is it not therefore appropriate to you, if not downright crucial, let… Continue

Added by Geoff Frewin on September 14, 2011 at 11:30 — No Comments

New Research on Social and Mobile Media

More and more of your customers are accessing social media from their smartphones. Is your business there to meet them?  


Until recently, people only accessed LinkedIn, Facebook, YouTube and Twitter from their desktops. But today, a growing percentage of your customers are using their mobile devices to connect with your business via social media.



Added by Jane Sherwood on September 9, 2011 at 10:04 — 2 Comments

Are Social Media and Crowdsourcing the Future of Creative Marketing?

Again and again we see examples of crowdsourcing being discussed in the media, as well as examinations of the future of such practices within the sphere of marketing.

Not too long ago, in a galaxy not at all far away, a little thing called “social media” surfaced in the Internet world, which had the potential to radically reshape the worlds of marketing, advertising and business in…


Added by Andrew Medalsy on September 6, 2011 at 12:30 — No Comments

Five Reasons Why Marketers Should Focus on Feedback

As marketers, our job is to match-make between need and supply; to ensure a close fit between what our customers need and what our companies deliver.


But needs change, and unless we are close to our customers and their changing needs and expectations, our battle for retention and growth will tougher and vastly more expensive. So here’s five reasons why collecting and acting on customer feedback is critical for every serious marketer:


1.     Focus…


Added by Di Gates on September 6, 2011 at 10:59 — No Comments

Is social media the answer?

Despite its invasion of mainstream society – and contribution to the fall of a few despotic Arab regimes in as many weeks – is the jury still out on the long-term value of social media?

PR Media Blog would be the first to admit its …


Added by Jon Clements on September 6, 2011 at 10:30 — 3 Comments

Help! My marketing budget has been cut!

Help! My Marketing budget has been cut!

I was minding my own business as the Marketing Director walked through the door of my office.  “We need to find £500,000 and it’s coming out of your budget” she said.  We were three months into the financial year and over the course of the next nine months my team and I had to figure out a way to deliver results to the business while cutting our spend dramatically.  We did it.

Over the years, I’ve found just how valuable…


Added by Hannah McNamara on September 1, 2011 at 10:05 — No Comments

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