Having a great product, service or system that you want to get launched and marketed is only half the battle with new business. Although it may be partly about how good your business idea is, you will find that victory lies more in how successful your strategy, and plans to market your idea,…Continue
Added by Nadya Ahmed on September 16, 2015 at 13:08 — No Comments
In a global campaign, a brand can still get things badly wrong in terms of product names, creative, copy and design. Due to the increase in brands’ international reach, we’ve seen a growth in international campaigns, bringing with it and increasing need for brand control, consistency and visibility. At the same time, international campaigns mean accommodating wide diversity, whether regulatory, cultural or linguistic.
And With the dominance of digital, comic or offensive slip-ups now…Continue
Added by Kate Robinson on September 10, 2015 at 11:00 — No Comments
Whether appointment reminds, promotional offers or order confirmation SMS has served a purpose for B2C marketers to communicate with customers in a more personal and dynamic way than ever before.
As one of the most popular choices for advertising, marketing and communications with customers, mobile and SMS has changed the marketing landscape and marketer's ability to contact customers with their messages, more personally while on the go.
Added by Nadya Ahmed on September 10, 2015 at 9:30 — No Comments
Facebook product ads are the latest medium for companies that want to advertise their products on social platforms. Unlike conventional links- and like ads, Facebook product ads let you advertise multiple products or even entire product catalogues on all devices.
Added by UK Marketing Network on September 8, 2015 at 14:43 — No Comments
The Work Perk has confirmed two new sampling campaigns with global snack and beverage conglomerate, Mondelez International, as well as with Swiss drinks company Global Functional Drinks.
The Work Perk has been briefed by Mondelez to distribute a huge 215,000 samples of its new delicious belVita Soft Bakes across the UK, targeting 25-35 year olds in the London and South East, Birmingham, Manchester, Liverpool, Newcastle and Leeds. The samples…Continue
Added by Hannah Campbell on September 8, 2015 at 14:27 — No Comments
When you’re looking to send your customers an image or file on-the-go, what is best? An MMS or an SMS message with a URL link to a webpage?
Not the toughest decision, because there are several reasons a URL link is always a better option...
The chances of your MMS message being delivered are a lot lower than an SMS with a URL link in.
Some users will receive your MMS message, some will receive an SMS…Continue
Added by Jake Jeffries on September 4, 2015 at 13:05 — No Comments