October 2009 Blog Posts (33)

Free economic bulletin for marketing and business development

Each month I publish a free bulletin, "Datasnack", containing the latest figures from the UK economy including:



Consumer confidence figures and trends

Inflation rates

House price movements

GDP growth

....and more!



The idea is you can use this data to compare your business and brand performance with the latest economic trends in the UK, or use it to shape your future plans.



And each month I add a data "snapshot" from the world of… Continue

Added by Stephen Curzon on October 30, 2009 at 13:59 — No Comments

SlideShare- The Youtube of PowerPoint

SlideShare has been around for about three years now and has had a massive success. It has 20million visitors a month and 1.5million registered users; it has even been hailed as the ‘YouTube’ of PowerPoint presentations. But some are still mystified by it. So sit back, relax and grab a cuppa while we explain what it’s used for and why your company should get involved.

SlideShare does pretty… Continue

Added by Sian Clancy on October 29, 2009 at 16:00 — No Comments

Painless Time Management Techniques

"He, who every morning plans the transactions of the day, and follows that plan, carries a thread that will guide him through a labyrinth of the most busy life." - Victor Hugo



Good time management skills are essential for success. For some people, time management comes naturally. Even seemingly disorganised individuals can have an instinct for time management. Successful people have one key ingredient that helps it to appear that they get things done easily. Their secret ingredient… Continue

Added by Maggie Langley on October 29, 2009 at 12:41 — No Comments

Meet the new star of Only Marketing Jobs



Meet Danny Miles, the new star of Only Marketing Jobs. He'll be right there on the home page of our site very soon tasked with enticing you through to brand new area. He has all the tricks to make you 'click him', but will you?



If you like him, please share him through twitter, facebook or whatever… Continue

Added by Mark lennox on October 28, 2009 at 20:30 — 2 Comments

www.OnlyMarketingJobs.com London Link-Up video



I'm sure you've seen this video from our London Link-up last month however we're keen to get your feedback on the video itself. We're off to Manchester on 18th November for the, yes you've guessed it, Manchester Link-up and just want to ensure it gets the PR it deserves.



All comments about the video or event are… Continue

Added by Mark lennox on October 28, 2009 at 15:30 — No Comments

When reality bytes – a view into Augmented Reality

Augmented reality is one of the hottest topics around at the moment – it holds out much promise, but also the potential for much hype.

Unlike Virtual Reality – one of the last hot topics - Augmented Reality or AR uses the real world as a base to overlay additional detail and information. Also unlike the more niche Virtual Reality, AR has the prospect of engaging a much wider…

Continue

Added by Mark Sage on October 28, 2009 at 12:52 — 3 Comments

Seth Godin on social networking for business

For any of you that don't know Seth Godin, this guy is fantastic and really knows his stuff. This video explains just one of the key areas of social networking for business in painfully simple and straght forward terms. It's what many of us have needed to hear - very much a wake up and smell the coffee take on it.



Other helpful articles on this subject are How to… Continue

Added by Mark lennox on October 23, 2009 at 21:00 — No Comments

To be, or not to be (part of social media), that is the (big) question:

There is a buzz around whether to incorporate social media (SM) in your business or marketing strategy. You see comments like ‘it is a fad’, ‘I don’t understand it’, ‘it is expensive’, ‘it is not measurable’ or ‘what is the ROI?’ So I decided to go on a journey to get to the bottom of social media and investigate whether it can be useful in business.



To start with I decided to see if I could find a solid definition of SM. Boy is that hard, there are so many variations and… Continue

Added by Lee-Ann Bedford on October 23, 2009 at 15:07 — 4 Comments

Why aren’t you using Google advertising for recruitment?

As always, of course, Net Natives would always recommend advertising broadly across the major UK job boards. But we’re an online recruitment company, NOT a job board reseller – we want our clients to engage with the best talent, directly. We always challenge our clients to do more. We say, ”Why not compete against the job boards… Continue

Added by Don Skinner on October 23, 2009 at 11:28 — No Comments

Social Bookmarking. What is it? and Why should you use it?

Real quick one this, but thought I would share a little about social bookmarking which I personally use and always recommend to clients as part of their social media strategy. All it does, is simply allow you to save your bookmarks online, tag them with relevant keywords and share them with others (hence the “social” part).



My favourites are hardly unique:



• Delicious… Continue

Added by Don Skinner on October 23, 2009 at 11:19 — No Comments

Further Education College – Social Media Strategy

Hi. This is my first post here. I am an online marketing executive for a recruitment marketing company called Net Natives and write a blog on all things online marketing and social media that you can find here. I thought that some of my past blog posts may be of interest to the members of this network so I will put up all my current posts and any new posts that may be relavent.… Continue

Added by Don Skinner on October 23, 2009 at 11:12 — No Comments

5 Best Practice Considerations For Advertising On Facebook

If Facebook advertising works (and it does), why aren’t more business using it as an effective advertising or recruitment tool? I’m hoping that this article will share what www.netnatives.co.uk know and help build any companies out there considering using Facebook as a tool to build better campaigns. If you’ve got any questions or further suggestions, as always contact… Continue

Added by Don Skinner on October 23, 2009 at 11:00 — No Comments

20 THINGS TO DO ON TWITTER TO GUARANTEE NO-ONE WILL FOLLOW YOU (CONFESSIONS OF A FRUSTRATED TWEETER)

20 THINGS TO DO ON TWITTER TO GUARANTEE NO-ONE WILL FOLLOW YOU



(CONFESSIONS OF A FRUSTRATED TWEETER)



#1 Blow your own trumpet every single tweet

This has to be right at the top of the list. If you went to a cocktail party and constantly talked about yourself without listening and without participating in the conversation would you expect people to follow you around then? We all want to know some stuff about you and no problem blowing your own trumpet a bit… Continue

Added by Alan Noake on October 22, 2009 at 13:00 — 4 Comments

Going Green? Going.. Going... Gone

The shift from paper bills to e-bills offers significant benefits to the environment, in terms of reducing the amount of wood felled to manufacture paper and the amount of fuel used to deliver it. There are also clear cost savings and efficiency benefits, although most operators are reluctant to quantify these publicly because they detract from the ‘doing good’ message that operators are using to tempt customers into accepting the changeover.



Consumers also stand to gain from ‘going… Continue

Added by Marco Garito on October 22, 2009 at 10:07 — No Comments

Google tipped to launch digital music search and buy service

Web giant Google is reported to be launching an iTunes-busting service that would integrate search and music.



Sources have claimed that Google has spent several weeks securing content from major music labels for the launch of the service, which they claim will make it easier to discover, sample and buy songs on the search engine.



Users will be able to purchase songs streamed on the Google page by clicking through a "buy" button to a variety of sites including… Continue

Added by Simon Lewis on October 22, 2009 at 8:09 — No Comments

2012 around the corner for Mobile OS

Gartner is predicting that the number one smartphone platform will be Android by 2012, surpassing the iPhone
Well, actually Nokia's Symbian platform will still be number one but that is only because they put that on so many basic phones, many of which are viewed as little more than feature phones.
According to MoDaCo, RIM's Blackberry would take up a position somewhere ahead the iPhone. Windows Mobile and Palm's WebOS aren't even mentioned.

Added by Marco Garito on October 21, 2009 at 19:49 — No Comments

The ad game needs its heroes.

For analogy’s sake, let’s look at football first.

We have our all-action Premier League; the envy of the world.

We have our golden generation.

We have our brand-spanking new sponsored stadiums.

We have our splendid, ever-changing new rules, aimed at streamlining the game. Making it faster, more exciting.

One sub. No two. No three from five. Next, five from seven perhaps. Maybe one day even eleven from eleven.

Times change. Whatever it is now, the supporters most… Continue

Added by Eddie Haydock on October 21, 2009 at 11:05 — 3 Comments

eMarketer revises down ad spend figures

eMarketer has revised its online ad spending forecast downward, predicting a drop of 2.9% to £13.8 billion, but says that video advertising will grow.



Large advertisers will turn to video advertising, according to the online analyst as more companies look to weave online advertising into their cross-media campaigns.



eMarketer’s previous prediction for 2009 was £14.9 billion—a growth rate of… Continue

Added by Simon Lewis on October 20, 2009 at 12:52 — No Comments

First Direct – Is being the listening bank enough?

First Directs roots come from the Midland Bank – at one time the largest bank in the world and one with its roots in my home town of Birmingham.

As a lad I remember the slogan they used which was “The Listening Bank” – and it would seem their young protégée First Direct is doing this in spades.

They listen.

They listen to their customers feedback – and it’s good – as one of the most recommended banks they rightly promote this to anyone else who will…

Continue

Added by Mark Sage on October 16, 2009 at 11:33 — No Comments

Creative cheating

To stay in afloat in the business world today, you need to be creative in order to stand out in the crowds. Unique and original ideas are fundamental in bringing in the money to your company. Impressing people with your ‘thinking outside the box’ abilities will draw customers and clients to your services as it can demonstrate how you can give them a wow factor element.



The sad news is that creativity is often something that gets swept under… Continue

Added by Sian Clancy on October 16, 2009 at 10:17 — No Comments

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