Imagine this scenario. You’re a marketing person and you hire a graphic designer to make a poster for an important event.
Your designer creates the poster. The layout is clear. The imagery is beautiful. The typography is exquisite. It makes your heart soar with delight and inspiration.
But nobody shows up. It’s a total disaster. What went wrong? The poster is…Continue
Added by Justin Brown on October 28, 2016 at 15:33 — No Comments
One of the biggest risks to a successful ‘public relations’ strategy, or rather something that brings with it the risk of having no strategy whatsoever, is failing to appreciate who the ‘public’ actually are. Or more to the point – your public.…Continue
Added by James Broadhurst on October 28, 2016 at 15:22 — No Comments