Technology moves ever quicker with a new set of doors opening at an increasing pace.
It would make sense then as we enter January - named after Janus, the Roman god of gates and doors - to look forward to the new year and consider the possible trends which might make it into our marketing programmes.
There is a theme in these predictions (which wasn’t intentional) and it all ties to this first one…
The weather outside may be frightful but some of the online ethics out there at the moment aren’t quite delightful. A major gripe this festive season is hidden costs. You’re happily shopping online, satisfied with the price quoted on the home page, then bang! The checkout displays a bloated, chunkier version of the original.
Now what has happened in this short period from the basket to the checkout? Has the price overdone the Christmas pudding? Too many Turkey sandwiches perhaps? No.… Continue
Added by Mathew Aitken on December 22, 2009 at 13:54 —
‘Twas the week before Christmas and the shelves were stocked high With customers browsing and looking to buy Tills ringing loudly with the sounds of each item Staff smiling sweetly as they scan, charge and pack them
Customers searching for the latest new gadget For some it’s a present for others a self gift Filling their baskets with all that they sell This holiday season is really going well
More customers coming at this holiday time Than the…
Offering your skills for free in return for the chance to enhance your experience within an organisation is the single best way to add a worthwhile contribution to your CV – and it helps keep you sane. The past eighteen months or so have seen many companies adopt this reciprocal approach to work and whilst the relationship may appear to favour the business end of the deal, the altruistic flexibility of the jobseeker… Continue
Added by Simon Lewis on December 17, 2009 at 11:00 —
This is my first blog post on UK Marketing Network so if I press the button too early I'm sorry! The system appears to be very smooth at loading photos, liked that... go check the royal wedding photos ... if you'd like to see more just google charles and camillas wedding
Back to the mission in hand...
Forbes.com needs some answers from us SMDs
I've just read an article by Dirk Smillie on Forbes.com,… Continue
Added by Jon Davey on December 11, 2009 at 11:04 —
Choosing the right social networking site is a bit like playing pin-the-tail on the donkey: it’s easy if you’re know where your heading but stick on a blindfold and turn a couple of spins and the outcome is less guaranteed. With so many websites on the shelf, which one do you pick?
Here are some reasons why the UK Marketing Network needs to be in your mix:
1. You are a marketing professional based in the UK. The UKMN is a site aimed at marketing… Continue
Added by Simon Lewis on December 10, 2009 at 12:00 —
Since the economic downturn many questions have been raised about the future of the staffing industry and the validity of traditional recruiters in it. Having established that professional search & selection firms will once again flourish in the upturn, it will be interesting to see which paths are taken to evolve into the requisite integrated agencies of the anticipated ‘new era’.
Sure we understand how difficult it is out there in the business world. People are looking to keep hold of their jobs, marketing budgets have been cut and yet targets still need to reached perhaps more so now than ever before.
It is a fine line between cutting back on creativity and preserving your marketing/advertising budget and actually harming your brand awareness and recognition. Your advertising can be effective and memorable in a number of ways. Whilst some may seem quite… Continue
Added by Nick Buckland on December 8, 2009 at 21:21 —
I had a very interesting meeting with Carol MColl of Mystery Shopper Scotland today. I'd met Carol to investigate how we might do business together and help each others businesses.
What I didn't expect was the breadth and variety of client types that Carol and her team support via their mystery shopper operation. I had expected mystery shopper clients to be large blue chips and multi-site retail operations.
Carol does deal with this type of client, but is… Continue
Added by Brian Canavan on December 8, 2009 at 15:00 —
And the word of the week is decontextualisation.
It crops up in a recently published book by Dr Iain McGilchrist called The Master and his Emissary: The Divided Brain and The Making of the Western World.
It’s a book of two halves.
And it’s not an easy read.
In the first line of his introduction, Dr McGilchrist writes, “This book tells a story about ourselves and the world, and about how we got to be where we are now”.
A pretty broad subject.
Added by Eddie Haydock on December 8, 2009 at 13:39 —
ASDA CEO Andy Bond reportedly said just a few weeks ago "You can't buy loyalty with plastic points"
Going on to say about Tesco Clubcard “They're based on conditional selling and only reward people that spend the most. At ASDA we reward customers with the lowest-possible prices everyday. That's why more people than ever are choosing to shop at ASDA.”
The two major social networks aimed at the professional community are Linkedin and Plaxo. Linkedin claims over 50 million users and Plaxo claims to host address books for over 40 million. While researching both Linkedin and Plaxo I came… Continue
As I'm writting those lines the beta version is still KO, www2.sandbox.google.com/ still doesn't answer.
A 404 on one of the main Search Engines is not really an affordable thing for any company when you plan launching a new product. But when you are the main SE on this market affording this is just out of the words.
The main question with Google those last months is were are they going, their new algorythms since March seems to underline a rupture with the SEO's little… Continue
That's trendy, here or there, everybody is thinking about Social Media ROI. That's the first word people seem to know about it.
This little video from socialnomics is a great punchy overview of the biggest successes but don't tell the whole truth. The ROI of being social is probably in most of cases really important, but is far from being in terms of money, that's a long term strategy, and a sure source of benefits improvement if your product worth it.…
That's maybe not the freshest news. But those kind of things are what I like.
Cory doctorow described the system years ago in his (really good) books and give it a name: Whuffie! The system is quite simple. A currency based on your reputation, the knowledge you share and not only the knowledge you own.
That's utopic but I think that could be a great experiment. The really good point with it is the possibility to implement it with twitter, and future integration with other… Continue
During these last few weeks we have witnessed some exciting developments in the world of motorsports sponsorship, particularly at the highest level, Formula 1. The announcement by Santander that they are backing Ferrari with a five year deal and extending their association with McLaren by a further two years is I believe a good sign.
Even better is that Santander made a stated return of 5 Euro on every 1 Euro that they invested in the McLaren deal, this demonstrates that as a company… Continue
Absolutely Design are taking the approach of offering FREE account management on projects of any size for Charity and non-profit organisations. Is it a gimmick or a real offer?
This is a real offer; charities have found the recent economic climate a difficult place to work in. With a growing demand for their services whilst coping with falling income, it has meant they have had to take a real look at themselves, just as many other businesses have. Yet they still have major… Continue
Added by Nick Buckland on December 2, 2009 at 12:39 —
With less than 150 working days to go before the new GDPR regulations come into place, it is essential your team takes action now. If your organisation isn’t sure where to start, download the step-by-step action plan. The 12 steps will take you from awareness, to implementation and gaining consent http://ow.ly/CsbO30gK3Xp