Featured Blog Posts (19)

The one about Facebook, Amazon and why marketers leave their jobs

Hi everyone.

Hope you have had a good week so far. We have our usual top reads, including one on Facebook’s news feed change and the consequences for your brand which is well worth reading. We also have 2 articles on retail innovation with Lush and Amazon and one on why marketers want to leave their jobs.

We also have our top jobs and a new event we want to introduce you to.

 Enjoy!

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WEEKLY ROUND UP

  • Facebook’s…
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Added by Charlotte Lestienne on January 24, 2018 at 11:40 — No Comments

The one about strategic thinking and long term plan

Hi everyone.

I would like to wish you again a very good 2018. To have a good start, last week, we had a lot of articles around resolutions, this week they are around strategy. “We marketers are a frenetic bunch. We confuse business with success, and hours worked with impact. Ignore all the waffle and set time aside for strategic thinking” Have a good read and…

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Added by Charlotte Lestienne on January 10, 2018 at 15:16 — 1 Comment

data:text/mce-internal,quickadd_post_body,The%20one%20about%20strategic%20thinking%20and%20long%20term%20plan

Hi everyone.

I would like to wish you again a very good 2018. To have a good start, last week, we had a lot of articles around resolutions, this week they are around strategy. “We marketers are a frenetic bunch. We confuse business with success, and hours worked with impact. Ignore all the waffle and set time aside for strategic thinking” Have a good read and…

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Added by Charlotte Lestienne on January 10, 2018 at 15:14 — No Comments

The one about GDPR, marketing budget and customer journey mapping

Hi everyone.

Hope you have had a good week so far. Following our focus on GDPR last week, we are pleased to offer you a 12 step action plan to download. With less than 150 working days to go before the new GDPR regulations come into place, it is essential your team takes action now. If your organisation isn’t sure where to start, use the action plan, it will take you from awareness, to implementation and gaining consent …

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Added by Charlotte Lestienne on November 22, 2017 at 11:17 — No Comments

Download your GDPR step by step action plan

With less than 150 working days to go before the new GDPR regulations come into place, it is essential your team takes action now. If your organisation isn’t sure where to start, download the step-by-step action plan. The 12 steps will take you from awareness, to implementation…

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Added by Charlotte Lestienne on November 21, 2017 at 11:26 — No Comments

The one about customer journey, customer experience and marketing tips

Hi everyone, 



Hope you have had a good week so far. We have a great article this week on essential influencer marketing tips from the experts, which includes the value of authenticity and how to use influencer marketing to increase the CTR on B2B content.



We also have our top jobs and a focus on the NEW Chartered Institute of Marketing’s level 7 qualification, the Marketing Leadership…

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Added by Charlotte Lestienne on November 8, 2017 at 12:56 — No Comments

The one about infographics, coolest marketing campaigns and market research

Hi everyone. 

Hope you had a nice Halloween and we wish you a great November ahead. 



This week, we have our usual reads with two interesting infographics on World economy and the most valuable brand, and one interesting article, which looks at the coolest marketing campaigns in October.



We have our usual top jobs and a special 50% discount for today only on the WAVE 2017 event, happening on 14th…

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Added by Charlotte Lestienne on November 2, 2017 at 11:26 — No Comments

The one about tips when you plan your communication, GDPR and online customer experience

Hi everyone. Hope you have had a good week so far.

This week, we have our usual reads with one particular article on the 5 tips to bear in mind when planning your communication. Creating powerful, relevant and timely marketing communications can be a daunting process with no guarantee of success. In this article you are given five good tips  when planning your next campaign in order to help stack the odds in your favour.

Apart from that, we have our usual top jobs and a special…

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Added by Charlotte Lestienne on October 18, 2017 at 9:37 — No Comments

The one about wants and needs, accidents and failure

Hi everyone. Hope you have had a good week so far.

This week, we have our usual reads with one particular article on wants and needs. It is critical to understand the difference between what your customers NEED and what they WANT. Consistently giving them what they NEED is essential for the sustainability of your business. Giving them what they WANT is essential to differentiate yourself in to the future.

Apart from that, we have our usual top jobs. Enjoy and thanks in advance…

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Added by Charlotte Lestienne on October 11, 2017 at 9:29 — No Comments

The one about Video

This week, we are focusing on video: They can increase landing page conversion rates by 80%. Adding one into an email results in a 200%- 300% rise in click-through. And by 2020, they will account for 75% of global mobile data traffic. We have to embrace them! Let’s share some practical tips and solutions on this.

Apart from that, we have our usual top jobs. Enjoy and thanks in advance for…

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Added by Charlotte Lestienne on October 4, 2017 at 11:46 — No Comments

The one about GDPR

Thanks to everyone who commented on the last announcement. With your participation, we will manage to make this group more useful and insightful for all of us, and in this fast moving world, it is what we need!

This week we will focus on GDPR. The changes are coming soon, and we can’t put our heads in the sand anymore. So, Marketers, are you prepared for GDPR? What are you doing to ensure you're compliant? How are you going to put into practice the right to be…

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Added by Charlotte Lestienne on September 27, 2017 at 11:33 — No Comments

The one about cartoons and quotes

Good morning everyone. It is already September and coming with it, are new business and action plans to incorporate.

So, in order to be lighter, our usual top reads are a mix of cartoons and quotes. Take a few minutes to look at them, they are very funny. We have our jobs selection and also some information about an upcoming one day course, which will ensure your organisation is ready for the changes GDPR will bring.

Enjoy and thanks!

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Added by Charlotte Lestienne on September 6, 2017 at 11:07 — No Comments

The One About audience, emerging markets and phone experience

Good morning everyone. Hope you are enjoying the summer even if the weather is miserable.

We have our usual top reads. Pay attention to the first top read article, which gives great advice on how to attract your audience at each point of awareness: 'There’s no point talking about what you offer and how you solve problems for your audience. Unless your audience is aware that they have a problem, and that what you offer…

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Added by Charlotte Lestienne on August 9, 2017 at 11:34 — No Comments

60 seconds with marketing gem: Jellyfish

Daniel Smulevich - the man who delivers a knuckle busting hand shake and can't get enough of datadatadata!

We're looking forward to Daniel making an appearance at the upcoming event …

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Added by UK Marketing Network on June 4, 2015 at 12:30 — No Comments

What will the New Data Laws Mean for Your Marketing?

With news that the European Data Protection Law is set to change over the next two years, many Marketers are concerned about what these changes are going to mean to…

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Added by David Walker on June 24, 2015 at 9:57 — No Comments

Low-calorie content, embarrassing career moments & breaking stuff

Ringo Moss, Positive's latest Strategist who never let's the truth get in the way of a good story and has marked the catch-phrase: ‘low-calorie content.’ 

We're looking forward to Ringo making an appearance at the upcoming marketing event …

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Added by UK Marketing Network on June 25, 2015 at 15:30 — No Comments

3 Lead Generating Tips to Turbo-Charge your B2B Event Marketing

It’s becoming more and more apparent to B2B marketers that people like to buy from people, even in B2B marketing. In fact, for the fourth year in a row, B2B Marketers have rated…

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Added by Katherine Boyce on April 30, 2015 at 14:29 — No Comments

60 Seconds with ...The View from The Shard, London

New York, questionable marketing jargon and tour groups gone wrong. All this and more with Anna Domingo, Marketing Director of The View from The Shard. 



Anna is due to talk at the Marketing in the Leisure Sector event, London, May 13. To find…

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Added by UK Marketing Network on May 1, 2015 at 10:56 — No Comments

UK Marketing Network Blogging Guidelines

Blogging for the UK Marketing Network is easy and we really value your contributions.  To make reduce your time and ensure the content you provide is as relevant as possible we’ve created the following guidelines to help maximise the impact of your creativity:

Blog title

Ensure your blog or article has a compelling title, making sure it clearly references what the reader can expect from it.  We don’t mind a bit of controversy, either!

Blog…

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Added by Jane Sherwood on April 5, 2012 at 12:13 — No Comments

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Download your GDPR step-by-step action plan.

With less than 150 working days to go before the new GDPR regulations come into place, it is essential your team takes action now. If your organisation isn’t sure where to start, download the step-by-step action plan. The 12 steps will take you from awareness, to implementation and gaining consent http://ow.ly/CsbO30gK3Xp


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